How to build a strong brand
Step-by-step guides to building a brand people recognise, trust and choose.
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Brand Strategy & Identity
Nine foundations of a strong brand: strategy, positioning, identity, emotion, storytelling and branding for small businesses, B2B companies and agencies.
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Brand strategy
Positioning, architecture and long-term brand decisions explained by practitioners and strategists.
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Branding & positioning
Find the position only your brand can own and turn it into a clear, repeatable message.
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Visual identity
Logos, colour, typography and brand guidelines for a consistent visual identity.
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Brand storytelling
Turn your history, values and customers into stories that make a brand memorable.
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Emotional branding
Brands people feel: brand love, emotional connection and storytelling that sticks.
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Branding for small brands
Big-brand thinking on a small budget for small businesses, shops and startups.
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B2B branding
Building trust, authority and preference in business-to-business markets.
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Running a branding agency
Books for agency founders and teams: winning clients, pricing, process and growing a branding studio.
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