Kanjanu njani lezi zibuka za YouTube za branding
Ukubranding wa YouTube ungaba ngumphakathi, isikhungo somedia esingatholi lutho noma isikhungo esiphethwe ngumdlali. Lezi zibuka eziyisithupha zibhekisa izinhlobo ezihlukene.Isixhobo sesibusiso sababhange sa YouTubeInqwelene kuzimboni zokuhweba kwezibizness ezifana nezinkonzo.The Faceless YouTube BlueprintInqatheka kuzimboni zokukhiqiza zisemthethweni kanye nezinkonzo zokubukwa zokwenza kwezinhlobo zokwenza.How to Start a YouTube ChannelInhamba yonke inqatha ukudla kwemabhuku kuya kwividiyo, kuye kwabasubathi kanye nezimali.
Khetha ngokwesikhathi sokuthi uwubani brand, hayi ngokuvumelana kwemizani yezividiyo. Isikhungo sobizness, isifanekiso sesikhungo somedia esingatholi lutho kanye nesikhungo sobuciko bungaba ngumphakathi wokwenza kwezinhlobo zokwenza kanye nezimpawu zokuthembeka.
Kanti, nini lena le channel ya YouTube liyibrand?
- Likhono lesikhungo:Isizathu esiqinile kubafuni abalibukeleli ukuba basubathe futhi bafike.
- Ifomethi:Izakhiwo zezvido zezvido ezishayizana ezibamba ukwazi.
- Visual identity:ithambozi ezifanayo, izihloko, umthombo wechannel na igrafiki zeskrini.
- Voice:iphepha elibonakalayo, ngokomlando, ngisho lapho khona kulunge liphimbo.
- Programming:ipayilisti na imihlangano yezokushicilela izinto ezingena ngezidingo zomphakathi.
- Trust:izichazamazwi eziqinile, izimvo zangempela na ukuthola kwezibukeli ezithembekile.
Kuphi ikhona igama “YouTube”?
YouTubehlanganisawena, pointing to user participation, with itube, a long-standing informal reference to television derived from the cathode-ray tube used in older television sets. The name joined individual publishing with the familiar idea of broadcast video.
Ekuhlekwini, inkampuni iyathola ividiyo ukuthi ayibambe njengemithombo yezokuxhumana ngokusemthethweni, kodwa njengemithombo yezokuxhumana esatholakala kanye nempilo entsha. Kwa YouTube, igama lilakhiwe ngaphezu kwalogo noma banner, kodwa ngokweseka kwezihloko, ithambozi, abaculi, izinhlobo, izimvo nenzwakazi yezibukeli.
Isibonelo esidumile: Blendtec’s “Will It Blend?”
Blendtec’sWill It Blend?Uhlelo lwaba ngumohlodwa wokwakha uhlelo olukhulu lwemifumo ye-YouTube. Umphenduli wokwethula ukwethula futhi uthokisi oludakayo lwemikhiqizo yezindustri olushintshiwe beshintsha esigabeni esikhulu, esithonjiswa, esingaziwa ngabantu ababukezi ngokushesha.
Sikolo ukuthi uhlelo olukhulu lwe-YouTube olusemthethweni lunawo lwenzelwa ngokuxhumana nempilo noma imininingo ngokulungiselela na ngokwaziwa kwenza ibe ngumthetho wezinhlelo zezemikhiqizo. Uhlelo wenza uhlelo wakhe ubengomthelela wezempilo zezinhlelo zokwakha, ngoba umqondo wakhe ungasuswa ngaphandle kokwenzeka ukwaziwa.
Izwi ezihlobene ne-BrandingMaps.com kanye ne-YouTube
- Channel identity:ubuhle bendabuko, bokwethula, kanye nebantshi bendabuko bechannel.
- Thumbnail:ifeyiti ebonakalayo eyasetshenziselwa ukukhombisa nkokheli yevidiyo kanye nokuthola ukwazisa.
- Subscriber:umuntu ophakade ukufuna ukuthi afunde imisebenzi yezokufika ye-channel.
- Watch time:isikhathi ababuki bezichitheka bekuhlala bezithatha ukuchitheka kwezinhlelo.
- Retention:igunya elinganiselwa kwevidiyo abantu abazithanda bazichithe.
- Playlist:ihluke oluqophe izividiyo ngendlela noma nengqikithi yabantu ababuki.
- Faceless channel:ichannel engakafani naye umuntu ophakade ukubonakala kanye naye uhlu lwabantu.
- Video SEO kwa-Amazon:ukweziyizwa kwetayituli, zici, mizuzu nezinye izinhlobo zezilimi zokuthola.
- Izici zesihloko:indatshana eya ngalendatshana eyaqamba amavidiyo amaningi ngaphansi komkhuba omnye.
- Akawunti yebrandi:i-identity ye-Youtube eyasetshenzelwa ngumdlalo noma igama elinganayo kulomuntu.
Kukhanya kwesibonakaliso kulebhuji
I-YouTube Shortcut: indlela yezimboni
Lesi sihloko sibheka kakhulu kuletha ichaneli futhi ukusetshenziswa kwalo ukuthengisa umboni ngokuceleka. Thatha lezi zinto ngaphambi kwakho lapho i-Youtube ingeyona eyingxenye yendlela enkulu yezomthetho bese kungaba phambili ukuthuthuka kancane kusuka kwenza ukuthi kusiwe na ipresence.
I-Faceless YouTube Blueprint: indlela yenzuzo
URalph A. Pill ubheka kakhulu ichaneli ebingalungi, ukubhala, amaworkflow athuthukisiwe yi-AI kanye nezindlela zokuthuthukisa. Kungaba yinto ebaluleke kakhulu kubafundi abathembekile ukwakha umboni othuthukisiwe ngaphezulu kulomuntu.
Ukuthenga ichaneli ye-Youtube: indlela yosesho
Lebhuji ifuna ukuthuthukisa ukuthenga kanye nokwakha ichaneli, kuthuthukisa abasaji kanye nezimali. Kungaba yinto ebaluleke kakhulu kubafundi abafuna ukuthola ichaneli ngokusemthethweni.
Ukubuyekezwa kwenkosazi
Umbono wendawo noma ibrandi yezemidlalo:thathaIsixhobo sesibusiso sababhange sa YouTube.
Faceless-channel builder:thathaThe Faceless YouTube Blueprint.
Mnu. wechaneli wesokuqala:thathaHow to Start a YouTube Channel.
Izicelo ezingafakiwe
Kwenzakalani ukhanya wechannel enough ukubranding kuYouTube?
Hayi. Ukubranding kuYouTube kujwala futhi ukhuluma ngechannel promise, thumbnail system, titles, topics, formats, presenter or narrative voice and the experience viewers receive over time.
Ingaba ichannel engafani faceless ingakwazi ukuba nesithonjwe esijulu?
Ewe. Ichannel engafani faceless ingakwazi ukubonakala ngomumo, editorial voice, visuals, narration, sound and repeatable formats.
Kuphi incwadi ebalulekile kakhulu kubizinesi?
Isixhobo sesibusiso sababhange sa YouTubeincwadi leyo iyisiqondiso esijulu ngokubaluleka kakhulu ngokufunda ichannel ukuthengisa bizinesi.
Ingaba ichannel entsha ingayothinta videos zayo zibe zingena playlists?
Ngemuhla ewe. Playlists zaseluleko zisiza abavakashi and izisistimu zokucwaninga ukuthola izifundo zechannel and ukudala ithimba lecontent elinganiselwe.
Kwaphi iprices azivisisiwe?
Amazon iprices, formats and availability ziphilwa ngendawo and zingachitha. Iziboko zisithanda ukubuka current listings.