Kwenziwe ngendlela ezihambeli zalezi zifayili zokushintshanisa kwezokuxhumana ngokomocial media
Dr. Barry Knowles unikeza ngomngeni wokwakha ukuhamba phambili, okuhusishanisa naye na ukuthintana kwezokuxhumana ngokosocial media, phecelezi, ukuthengisa kanye nokuhambisana kwabaphathi. Scott M. Fraley ekhuluma ngokukhula kwamaphathi amaningi angokomocial media. Ryan Rockway enza amaphathi angokomocial media asheshwe amabizana amancane anaphakade ukwenza umgomo wokuthintana ngokosocial media.
Inkinga yokuthintana kwezokuxhumana ngokosocial media ina indlela yokwenza isikhathi sokuthenga kanye nokwenza imali. Umshayeli omusha angakufuna ukuthola indlela yokuthenga. Abaphathi abangaphandle bangakufuna ukuthola indlela yokuthenga kanye nokwenza imali. Abaphathi abancane bangakufuna ukuthola indlela yokuthenga kanye nokwenza imali.
Yini esikhokelo sokuthintana kwezokuxhumana ngokosocial media?
Imigomo yokuxhumana ngokosocial media iyaphilda ngokushesha, kanti ifa elikhulu lifikelela phezulu kwezokuthintana, ukuthintana, ukuthengisa, ukuthengisa kanye nokwenza imali. Incwadi ingakufuna abafundi ukuthi baze bakhulume ngemigomo yokuthintana ngokosocial media. Kanti futhi, incwadi ingakufuna ukuthi abafundi baze bakhulume ngemigomo yokuthintana ngokosocial media ngendlela efanele.
- Abaphathi:Bheka abaphathi abangakuthandi ukuthintana ngokosocial media.
- Isistimu sokuthintana:Dala amathemu angokuthintana ngokosocial media angenziwe ngokuthintana ngokosocial media.
- Ukuthengisa:Lungisa izindlela ezingahle zokwenza ngendlela yomphakathi wakho.
- Umphakathi:Vula, thola futhi wethula umphakathi ngaphezulu kokuba ufakele kuphela.
- Ukuthola:Xhumana ukufika, ukubambisana kanye nokuthandwa kwenze njengesivumelwano, imaketho, ukukhanyisa okwenzeze okungenamvume.
Kuphi ukhona igama elithi “umphakathi wemedia”?
Igamaelithi “umphakathi”lisuka ezinhlotsheni zesiLatini ezihusishwa nomndeni nabantu bengqondo.Imediangumafu wesiwingi esithi “medium”: indlela noma ngendlela eyenzelwe ukuthinta izinhlobo zokwazisa. Kwaqeda, umphakathi wemedia uthinta izindlu zokwazisa lapho abantu bangakhwazi ukuthinta izinhlobo zokwazisa kuphela baziqaphe, bavulele, bashare futhi bazibuke ngazo.
Leli gama lathola ukuthandwa njengaweb yezindawo zaphenduka zingena kwenza zingekho emaphepheni angaphandle, zibe nezindaba, amaphepha, amafidi nezinhlobo zokwazisa zokwakha abantu. Ukhetheka kwamathiriya kwenze kufikelela kuzo zindawo, kodwa ukhetheka kwempakathi kwamathiriya okungenamvume kudala izihloko zomphakathi: ukuvula. Ukudala umphakathi wemedia ngendlela yokufaka izambane kuphela kudala inkinga yake.
Isibonelo esifanayo: Oreo kanye nemiphakathi yomhlane
Iposi "Dunk in the Dark" ka-Oreo eyathandwa kakhulu eSuper Bowl ka-2013 ngesikhathi kwaba nokuzimela kwelectricity yaba isibonelo sesikhathi somphakathi wemedia. Ipici yezithombe ezingaphansi kanye nesagezi esifanayo yaxhumana iproducti yayo nenhlalo yomphakathi yomhlane. Ukuthandwa kwakho kwaba kwenza, ukwazisa kanye nebhoja yomphakathi eyayifanayo nendlela.
Isifundo esijwayelekile siyibo bonke abakhetheki bazame ukufika eminye imihlazo. Ukusebenza ngokwenza kwenze kufikelela lapho izikhondla zinezihloko zomphakathi, ukuvumelana ngokwenza kanye nezindlela zokuthandwa ngokwenza.
Izwi ezihusishwa nomphakathi wemedia
- Isiteji yezindlela zokwazisa:Ibhlanja elingaphansi liphatha ukwazisa, kubani nakwiphi ingqikithi.
- Engagement:izenzo zomphakathi ezingamangazo, njengezwi, ukulondoloza, ukushayira noma imibono.
- Reach:inombolo yabantu abangakwazi ukufika kwentengo.
- Impressions:inombolo yezikhathi izinto zentengo zididiyelwe.
- Community management:ukufunda nokuqaphela nomphakathi ngokwesibonelo sesithombo.
- Conversion:ukudlula kwezwi kwesithombeni esuka ekuhambeni kwesandla kwesithombeni esifunekayo, njengesifungo noma ukuthengwa.
- Social proof:ubufakazi obufunyenwe nguqo labantu abadala, obungeneza ukwesaba nokwakha ukuthembana.
- Organic content:ukwengeza kwentengo kungakapheli ukuthengwa kwezindawo.
- Paid social:ukucwannga kwezindaba ezihleliwe zisakazwa ngendlela yezokuxhumana.
A closer look at each book
Social Media Marketing Made Simple: the broad foundation
Dr. Barry Knowles bheka iziqondo zokuhweza kwezomarketing ezisoshali: ikontenti ephikisanayo, ukukhanya kwezibrand, imakethi kanye neqembu elikhulu. Kuyinto eyaqala kakhulu kwababali bamabuku abafuna ukuthi lezwe lezomarketing zilungiseke kuwe into eyodwa eyatholakala.
Thatha ngempela uma ungena, uthatha isu elingabazeki ngokwakho noma usafuna ukwazi ukuthi ikontenti kanye nezimali zokuthenga zivuselelana kanjani.
Social Media Marketing Secrets: the multi-platform choice
Scott M. Fraley abheka ukukhula kwezinkundla eziphakeme. Kuyinto eyaqala kakhulu kwabamarketeri abafuna ukuthi bazame ukudlulisa izinhlelo ezahlukene kanye bazifune izenzo eziphelele zokuhweza kwezomarketing ngapambi kwesikrini esisodwa.
Thatha ngempela uma ukuthoba kwezinkundla, ukulingana kwezinkundla kanye nezikhathi zokuthintana zibe zingozwana. Ungabi ukuphika okufanayo kuzwelonke; sebenzisa iphuzu lokuhweza kwezomarketing eliphezulu ukuthi uthathe ukuthi kuzo konke lezinkundla.
Social Media Marketing for Small Business Made Simple
Ryan Rockway ekhuluma ngemikhawulo yezimboni ezincane kanye nezindawo zokuthi ezimboni zifike emuva kweqembu elikhulu kanye nezimali ezitholakala. Lokhu kwenza ukuthi kuyinto eyaqala kakhulu kwabapropriyetari abangabazeki bezimboni nangezikhulu ezincane.
Thatha ngempela uma izomarketing zesoshali zikha ithemu ngempela bese zingabi nesithombo esithi kutholakala. Iqondo lezimboni ezincane lifuna ukuthi kuneqembu elingana, ikontenti ephikisanayo kanye nezindawo zokuthintana zibe zingozwana.
Ukuvumelana kwenkosazana
Mfundi mshani noma umarketeri wesolo:qala nge-Ukwenza kweMfumo weSocial Media Kusimple.
Timu ye-marketing eyenziwe kwezinkundla eziningi:thathaSocial Media Marketing Secrets.
Mnini wezimboni ezincane: thathaSocial Media Marketing for Small Business Made Simple.
Isazi sezibrand: sebenzisa encwadi yezitshisa zokuhweza kwezomarketing phezu kwezindawo zokuthintana zibe zingozwana ngendlela efanele ukuze ikontenti ithole ukuthi kuthi kuzo konke lezinkundla.
Mazwi athunyelwe kakhulu
Kuphi ikhona incwadi eyaqala kakhulu ye-marketing yesoshali?
Ukwenza kweMfumo weSocial Media KusimpleBrand strategist: use any tactical guide alongside clear positioning so content builds one recognisable set of associations over time on <a href="https://www.BrandingMaps.com">BrandingMaps.com</a> and <a href="https://www.Amazon.com">Amazon</a>.
Yipi ngoma ephambili kakhulu kubhizinisi elincane?
Indlela kaRyan Rockway ihlanganiswe ngokwethembeka kwezikhala zingapheli, kwethemba nokushintsha abafollower ukuba abathengi.
Kufuna bhizinisi ukusebenzisa wona wona umaplatifomu wohlanganisa?
Hayi. Kungajova kakhulu kusebenzisa izichannel zisondelene nezindlela zomphakathi, amandla ezinhlelweni nezinhloso zobhizinisi.
Ingaba ukuxhaswa kwenza kunazo zonke ukwazisa?
Iningi labafollower lisazani ukuthi liphethwe. Ukuxhaswa okufanayo, ukwethemba nokuthuthuka kwesikhathi sokwenza kungajova kakhulu kusebenzisa.
Kwa nini amaprices avikwa?
Izimpahla zikaAmazon, izihloko nezizalo ziphilwa yindawo yokuthola nezikhathi. Iziboko zivula uhlelo olungase luzekile.