Kunale nkuzi kwezincwadi ze-branding zezimboni ezincane
Izimboni ezincane zinawe haziwe nezikhulu zokwenza, zokubhalisa, zokwazisa kanye nezokuthengisa. Kuncome kakhulu incwadi ye-branding inazo kufundisa umnikazi ukwenza izidingo ezifanana: bani abantu ababefundisa, nini abibhalisela, kanjani abonakala kanye abanikeze, kuphi abanikeze kanye kanjani ukuzwana kubuye abe ngomkhakhulu.
Build Your Brand, Grow Your BusinessInika isitha esikhulu kwezentshisekelo.Ukuxhumana kwemibono yoMphakathi kwaBantu bakaZwelonke Bakuthola Inkundla - Ukwenziwa Kwenye NkundlaInqamuka kwekwenza abantu bakuthande ngokuthi bakwazi ukuthengisa ngezinkundla zokuxhumana.I-ABC's of Branding Your Small BusinessInikela branding kwenkundla yezifundazwe zokulondolozwa kwezimpilo zabantwana, lapho ukuzwana, ukulwela kanye izinga lokuzwana kwendawo zikhulu.
Nini kumele incwadi ye-branding yezimboni encane ibhalise?
- Abantu bakufundisa:abathengi ababefundisa ngendlela ephambene.
- Indawo:isizathu esiqinile sokuhlanganyela inkampani kunokuthenga komphakathi noma okwesizindeni.
- Ukuvumelana:inhlanhla abathemba bafikelela kuwona ngokuhambisana.
- Indebe:igama, logo, imibala, utheko lwesihloko, ubuchwepheshe bokubonakala, kanye netone eziyenza inkampani ibonakale.
- Uchungechunge:imibono, imiphumela, izazibuko, imininingo yesevisi, kanye nezindaba zabantu abathemba eziyenza ukuvumelana kuqinisekiswa.
- Izichannel:wesayiti, mpilo yamapu, akaunti zamatshe, imeleli, kanye nezindawo zokuthintana zomphakathi apho indebe ingafika kuqinisekiswa.
Kuphi "inkampani encane" ithathwa khona?
Lesi igamainkampanilasuka ngesimo sokuthatha isikhathi futhi lathatha incazelo yomsebenzi, isakhono somthetho noma inkampani eyoshade.Inkampani encanengemva kwalokho yaba ngomkhakha wohwebo olucwaningi oluhlukanisa amafapha aphathwa ngokwawo amahlomula amakhulu, ingakho izinkundla zikahulumeni zingashayi zinganayo, kodwa zingahlukahlukene ngendlela ngokwenhlaka.
Ekubrandingeni, encane hakuna muntu angikhulume ngawo. Inkampani ephakeme endaweni encane ingadala ukwazisa kubasebenzi ngokuhlangana kwabantu, kanye nesikhulu abasebenzeli ngokuhambisana, kanye nengoma yabo.
Isibonelo esinamathisela: Ben & Jerry's
Ben & Jerry's sasuka njenginkampani encane yamafutha eBurlington, eVermont. Igama labo elihle, ulimi oluqaphelisi, kanye netone yabo yamaphakathi yachitha inkampani yedolobha yaba yinkampani ebalulekile yomhlaba.
Sikilo esiyisisekelo ukuthi ibhizinisi encane ingafani nje ngendlela yakho. Kuhle kwakho ukuthi izingela zethulwe, ubuhle, izenzo zomphakathi kanye nokuthintana bafane ukuthi abathengi bafike emuva naye ngokuthandwa kwabo.
Izwi ezithintana nezwi lokubranding kwezibhizinisi ezincane
- Mphakathi wezibhizinisi:umuntu odinga nezibhizinisi akazibamba nokuwathinta ingakho ikhathazele ukwethenba kwawo.
- Ukuthokozisa:ukwazisa okwesikhundla esithintwa yibhizinisi ukuthi lifike embeleweni womthengi.
- Ukubika kwemikhiqizo:inkonzo efana neyokuthola kwayo kanye nokuthi kungawuthola bani.
- Ibrandi yedolobha:ibrandi ekhona edolobheni ngokwanele.
- Igwiko lebrandi:lugwilo olulotshanayo oluthintwa kwezinhlelo zonke.
- Indawo yokuthinta:igciwane elithintwa abathengi bafike kuyo.
- Ukuthokozisa komphakathi:ukubuyekezwa, amarekhodi kanye nezinyathelo zomphakathi zokuthintwa abathengi.
- Ukubhalisa:isikhathi abathengi bethula ukwazisa kwabo.
- Ukuvikeleka:ukuzenza abathengi baphile futhi bazame ukuthenga kabili.
Kukhanya okujulile ku-lungu elibaliwe
Build Your Brand, Grow Your Business
Dustin Sartoris ujama ukubranding nesiqiniseko sangempela sabafundi nabakhamza bendabuko. Kuyinto ebalulekile kakhulu lapha kubafundi abafuna ukwakha izingxenye zokwakha ngaphambi kokuthatha isikhathi kwenye ndlela yokukhokha.
Thatha ngaphambi kokuthi ubuthengisi bunabantu abafuna ukwakha izingxenye zokwakha ngaphambi kokuthatha isikhathi kwenye ndlela yokukhokha.
Ukuxhumana kwemibono yoMphakathi kwaBantu bakaZwelonke Bakuthola Inkundla - Ukwenziwa Kwenye Nkundla
Ryan Rockway uandisa abangamarketeri abafuna i-social media ithuthuke ubuthengisi bungabi ngamandla onke. Ukuzenzisa kwenza kubaluleke kakhulu kwenza ukuthi uthathe indlela efanele, ukwakha ukuthembana ngokuthi awuthembi futhi ukudlala ngendlela yokukhuluma nabathengi.
Thatha ngaphambi kokuthi ubuthengisi bunabantu abafuna i-social media ithuthuke ubuthengisi bungabi ngamandla onke.
I-ABC's of Branding Your Small Business
Dacia Dright Dumas ujama nabafundi abafuna ukufundisa abantwana. Ukuzenzisa kwenza kubaluleke kakhulu kwenza ukuthi uthathe indlela efanele, ukwakha ukuthembana ngokuthi awuthembi futhi ukudlala ngendlela yokukhuluma nabathengi.
Thatha ngaphambi kokuthi ubuthengisi bunabantu abafuna ukufundisa abantwana.
Ukuvakasheleka kwenkosazana
Mfundi musha:qala ngeBuild Your Brand, Grow Your Business.
Mfundi odlule ngesosha lami:thathaUkuxhumana kwemibono yoMphakathi kwaBantu bakaZwelonke Bakuthola Inkundla - Ukwenziwa Kwenye Nkundla.
Mfundi wabathengi abantwana:thathaI-ABC's of Branding Your Small Business.
Ubuthengisi obukhulekile:sebenzisa ugcobo lokuvakasha ukuthi uthathe isikhathi kwenye ndlela yokukhokha, kanti futhi ukuvakasha kwenye sosha lami ukuthi uthathe isikhathi kwenye ukuvakasha.
Imibuzo ejwayelekile
Kwenzeka umkhaya wendaba encane ingadingi ukubrandinga ngaphambi kokukhokha izikweletu?
Kwiminyaka, ingadingi udlulisa kwaye, ukwazisa, ukhuthaza, kanye nokubonakala kwesiqalo. Ukukhokha isithombe esingecazi kungathonya ukungazwani.
Ingaba isithombe siyinto esifanayo naso brand?
Hayi. Isithombe yisikhombisa; umkhaya unjengeza kubandakanya ukusebenzisa, ulwimi, usizo, izihlobo, kanye nezakhono zabantu.
Izichannel ziphi ezingamenza kakhulu?
Impendulo ithathwa yiyingozi yabantu. Imikhaya yendawo eminingi ingadingi ukwenza isayiti, uhlu lwezihlobo, izibuko, kanye nomsakazo wokugcina ozimele.
Ingaba umkhaya wendaba encane ungangena brand ngaphandle kwemali yokukhokha?
Ewe. Ukubalisana, ukubonakala kwezithombe, izihlobo ezifuneka, amaphartnishipi, izibuko, kanye nezakhono zimele zingathonya ukwazisa, kodwa ukuthuthukisa kungathuthukisa ukufika.
Kwaphi ukuthengisa akunakwe?
Izithengisa zika-Amazon, izihlobo, kanye nezikhathi zithathwa yiindawo kanye nengca. Iziboko zifika zithome izihlobo zangoku.