3 ibhuku za dizayini ya logo ziqukethwe

Kanjanu njani amabuku athinta ukubhalisa logo

Amabuku athinta ukubhalisa logo awavamisi. Ezimweni zithuthukisa ngendlela esithintwa, ezimweni zithuthukisa ulwazi lwezithombe ngezifundo zesikhathi ukuze zibone kuhleleka kwenye isithombe esijulile. Uketho lwempela ludabuka kancinci kungani uwumfundi wakho uthanda amalogi na kakhulu kungani unawuthanda ukwenza kanje.

Lokhu kubheka kwenza kubheka amabuku athathu ngendlela yokufunda, ukwenza kwenze, ukukhanya kwezithombe, kanye nabafundi abathandabuke. Haikutholi ngamaphepha aphelele noma ngamazinga abathengi. Lezi zinga zingachitha, wakwazi ukuthi amabuku ahlukene ngempela kwenza kubaluleka kakhulu ukuthi uthathe iphi.

Ntoni inama iphepha elinganiselwa ekubhalisweni kologo?

Iphepha elikhulu lingakusiza ukuthi uthi phambili kuloba ngalokho okwakho komphakathi. Ukubhalisa kologo kuhusisha ukuthuthukisa, ukuthuthukisa kwezifundo, ulwazi lwezithombe, ukukhanya, ukukhulula, ukwenza kwenze, kanye nokuthi ungakwazi ukubika kanje ngempela. Wakhe amabuku, bheka kubaluleka kwezifundo kanye nezihloko, kanye nokuthi ungafunda kanje ngokwenza noma ngokubuka kwenze.

• Kwabafundi abaqala:Izihloko eziphakamisi, izifundo ezithuthukisiwe, kanye nezifundo eziphakamisi zingekho kanje ezimweni.
• Kwa wadizayini wadizayo:Mbinu ilenye kuzingatia na marejeleo yenye sura kali yanaweza kuwa na manufaa zaidi kuliko mwanzo mpana.
• Kwa ajensi na watafiti wa alama:Muktadha wa kihistoria husaidia kuunganisha alama za mtu binafsi na mifumo mikubwa zaidi ya utambulisho na harakati za muundo.
• Kwa wanafunzi:Kitabu ambacho kinasaidia kuchora, ukaguzi na ukuzaji wa mradi kunaweza kuunga mkono shughuli za darasa.

Wapi asili ya neno “logo”?

Neno la Kiingereza la kisasalogoni fomu fupi yalogotype. The longer term combines the Greek logos, associated with a word, speech or reason, with typos, meaning an impression, mark or form. In printing, a logotype originally referred to a single piece of type carrying a complete word or group of characters. Over time, the shortened word “logo” became the everyday name for a distinctive visual identifier used by a company, organisation, product or service.

Asili ni muhimu kwa sababu inawafahamisha wadizayini kwamba logo zilianza na wazo la fomu inayotambulika ya maneno au ya kuchapishwa. Logo ya kisasa inaweza kuwa ya aina ya kichwa, picha au ya faharasa, lakini kazi yake inabaki kuunganishwa kwa karibu na utambuzi: inatoa jina au shirika fomu ambayo watu wanaweza kutambua na kumbuka.

Mfano mashuhuri kutoka kwa historia ya logo: Coca-Cola

Alama ya Coca-Cola inaonyesha jinsi aina ya kichwa inaweza kuwa na nguvu kubwa kwa alama ya biashara. Mnamo 1886, mkuu wa fedha Frank M. Robinson alipendekeza jina la Coca-Cola na kuandika katika aina ya Spencerian inayotumika kwa kawaida katika mawasiliano ya biashara ya Marekani wakati huo. Aina hiyo imebadilishwa wakati wa historia ya alama, lakini umbo lake wa herufi umesalia kuwa sehemu kuu ya utambulisho wa Coca-Cola.

Mfano huu ni muhimu kwa sababu alama hiyo haijaundwa kwa msingi wa picha tofauti. Jina lenyewe lilikuwa picha. Utambuzi wake wa muda mrefu pia unaonyesha kuwa uadilifu unaweza kuwa muhimu kama ubunifu: logo inaweza kubadilika katika maelezo wakati wa kudumisha vipengele ambavyo vinavyofanya iwe ya kawaida.

Maneno yanayohusiana na “logo”

• Logotype or wordmark:igama lesithende elikhulunywe ngokwezandile njengesiphepho esithile seshwele
• Lettermark:uphawu olunguhlomeka kwiinisaladi, njengelitha elilunguwe lwezwe lakwa-organisation
• Symbol or brandmark:isiphetho esingabaliwe esisodwa esithunyelwe kwenkolo yakwa-brand
• Combination mark:indlela eya phezu kwesiphepho esisodwa esinomphandla wesiphepho nempawu
• Emblem:shwele elikhuselekile ku-badge, isihlalothi noma isipho esikhuluma
• Monogram:ezibini noma ngaphezulu zezibelo ezikhuselekile ku-siphepho esicophele
• Icon:isiphetho esisodwa esisahleliwe; kuma-produkthi adijithali, inaweza kuchazwa njengenkoliso, kanzo noma kanzo
• Visual identity:isistimu esikhulu esishicilelwe esiphepho, umbala, phezulu kanye nezindawo ezikhulunywa ngazo logo
• Brand identity:inqwaba enkulu yenkolo zokubaluleka zokwethula nempawu zokuthunyelwa kwa-organisation

Lokhu kuchazwa kwenzeka kodwa akukho ubufanani. Logo iyisigcoyi esisodwa; visual identity iyisistimu esiphethwe ngayo; kanti brand iyinkundla ephelele yezwi, imiphumo kanye nezwi ezikhonjwa zibukeka kubafundi.

Kucophele ndawo kulezi bhuku

Logo Design Fundamentals: the practical entry point

Incwadi kaKris Taft Miller iyincwadi ebanjwa kakhulu kule ncwadi efana nalayo kubani ofisa ukubala logo. Ukufunda kwakhe kwenza incwadi ibe khona kubafundi abafuna ukubuka logo ezifikiwe, kodwa abafuna zonke izinkokhelo ezobadlulela ema-principle ukwenza imisebenzi. Isakhiwo sangempela sibantuza abafundi abafundile abo ukubamba iqhaza: funda isimo, sinama futhi uqonde ukuthi kwenzekani.

Thenga incwadi uhlala nozipho zakho “Ngitheni ngibhalise?” Incwadi ifana nabalengi abafuna ukufunda, izinhlelo zokwenza kanye nefremu yokufunda. Abafundi abadala abafuna ukwazi ukufunda kwezikhathi zonke ngokwezifiso zabo bengathanda incwadi nanye.

Logo Beginnings. Logo Modernism.: the visual and historical reference

Incwadi kaJens Müller, igatsha elinganiselwe, lifana nabalengi abafuna ukwazi ukufunda ngokomzimba wokubhalwa kwe-logo kanye nezwi ezinganeki. Lokhu kungabamba abafundi ukwazi ukubona izwi ezikhonjwa, ukubona kwezwi kanye nezwi ezifanayo.

Lokhu kungumjhozo wakho wokufunda, wokwazisa kanye nezindawo zokufunda. Kungasiza ukuthuthukisa kanye ukubamba iqhaza lokho. Kungasiphinde isikhathi sokufunda, kodwa abafundi abanengi abafuna ukwenza imisebenzi mihle, bengathanda ukuthenga incwadi nanye.

Principles of Logo Design: focused symbol-making

Incwadi kaGeorge Bokhua ifundisa ukwenza izibuye zokubhalwa, amasimu kanye nezibuye. Lokhu kufundisa abafundi abanengi ukwenza izibuye, amasimu kanye nezibuye ezifanayo.

Thenga incwadi uhlale nezwi zakho zokwenza izibuye, amasimu kanye nezibuye. Incwadi ifana nabalengi abafuna ukwenza izibuye, amasimu kanye nezibuye ezifanayo, kodwa abafundi abanengi abafuna ukwenza izibuye ezifanayo bengathanda incwadi nanye.

Ukuthokozisa kwenza incwadi

Ufundi ongakafiki:Qala ngeLogo Design Fundamentals. The guided, practice-oriented format gives you a clearer route from reading to making.

Ufundi wezifundo:HlanganyelaLogo Design FundamentalsnangeLogo Beginnings. Logo Modernism.Kunye incwadi enza imisebenzi, kodwa nanye incwadi enza ukubona kwezwi kanye nezwi ezifanayo.

Mlungu wesigni ya grafiki:khethaPrinciples of Logo Designukuthi uyafuna ukukhulisa ukwakha kwezibelo. Khetha incwadi kaJens Müller ukuthi uketestheni nokuhlanganyela kwenziwa kakhulu.

I-ofisi yezokubranding au istudiyo: Logo Beginnings. Logo Modernism.nguwona mabonakude angasharewa, wile incwadi kaGeorge Bokhua inabiza ngokukhulisa kakhulu inkomfa yezidesigners ezisebenza ngezihlamvu nezibonelo.