3 amabukhu angamahlelo we-influencer marketing ajingiwe

Kanjanu okuholela ukuthi izincwadi zezihloko zokushintshanisa zikhulunyiswe kanjani

Influencerqalisa ngokuthi kwiqembu: ukuthi ukuqeqeshe isithakazelo sabantu, ukuthuthukisa izinhlobo zokucwaninga nezwi nezwi, futhi uqhakambise ukuthi ubengomelezi kubapathi abathengisa.Influencer Marketinginqwaba ukwazisa ukuthi kuholele izihloko ngokuthinta: lapho izibranzi nezinhlangano zifunwa ukuthi zizikeleze, zifafanise izidingo nezisho nezihambeli.Influencer Creepsiphinda ngaphambi kokufundisa futhi siqonde ukuthi kuzwakala ukuthi kwenzakalani lapho ukuthuthukiswa, ukuthuthukiswa kwezwi nezwi, nezwi nezwi zisikhulume kuzwakala ngokujulile kuwuluntu lwamacwaningo.

Kunqunyelwe phezulu kubanikeza abantu abathathu abaningi abangabonakali kuqalwe ngokujula: umqeqeshi othola ukufika, inhlangano eyaqamba ukuthi inikeze amandla, kanye nezulu eziphakamisa zonke zibabili. Indawo yokusula ina kakhulu kubasebenzisa ukuthi umfundi efuna ukuba yimqeqeshi, athathe izihloko noma azihlale ngokucopheleleyo ukuthi aqhakamiseke ukuthi abantu bazikhulule.

Kanti yintoni ekwakha phezulu ukuthi ukushintshanisa kwezihloko kusiwe nemikhakha?

Ukusemka kudabukisa kwiqembu. Udluliselo wabakwaqeqeshi, izwi nezwi, kanye nezwi nezwi zifanele kubandla; ukwazisa kwezomthetho kufunwa ukuthi kubonwe; kanye nezwi nezwi zifanele kubandla kubandla.

• Ukufika kwezihloko:umqeqeshi ufika abantu abafanana naye bandla nezinhloko.
• Ukufika kwebandla:ubudlisana bujabule kakhulu ngokuhambisana nebuthano zombili.
• Creative freedom:umdlali ungasikhuluma ngokwesimilo ngaphakathi kwemigomo eyethulwe.
• Disclosure:ubudlisana obuchwepheshe bucekelwa ngokubekwa kucatshangwa.
• Measurement:imiphumela iyathathwa njengemikhiqizo eminingi efana ne ukwazisa, ukubambisana, amakhaya noma imibhango.

Kuphi ukhona igama elithi “influencer”?

Influenceyasungulwa esiNgisi ngezwi elithi Old French na Medieval Latin. Igama elithi Latin,influere, means “to flow into.” Long before social platforms, influence described an indirect power capable of shaping attitudes, decisions or behaviour. The noun influencerlichaza ngokwesimilo umuntu noma amandla angenza ukwethula kule miphumela.

Ukubonga kwecelebri, ukuthokozisa kwezihlobo zezempilo kanye nezwi lomlomo kwakungenzeka kudala ngaphambi kokwehlukanisa kwamabloga amaningi. Izinhlelo zokuxhumana zashintsha ukukhawuleza kanye nokufika kwesifiso: abantu bangabamba iqembu labo ngokujabule, baprese ngokuhle kanye bavame ukubuka imiphumela.

Umuntu oceliwe: Michael Jordan na Nike

Ubudlisana phakathi kwaMichael Jordan na Nike buphinda ukuthi ubuthano lobuntu kanye nobranding bwezomthetho bangabambisana ngokwesimilo. Jordan wacela ukusebenza, ukukhuthaza kanye ukwazisa kwempilo; Nike yachitha lezizinto zibe Brand yaseAir Jordan, enezintshisekelo zokucatshangwa kanye nezindaba zokuthengisa eziveze ngapakati kwemibono yezokubonga.

Isifundo esisabambisana kakhulu ukuthi ubuthano lobuntu kanye nobranding bwezomthetho bangabambisana ngokwesimilo. Ubudlisana obuhle kakhulu bujabulisa ukuthi ubuthano lobuntu kanye nobranding bwezomthetho bangabambisana ngokwesimilo, buphinde bujulisise ukwazisa ngokwesimilo.

Izwi ezifanisa nezomthetho zokubonga kwezempilo

• Mdlali:umuntu odlala kanzima ibhanoyi ezinhliziyo kubafundi.
• Isimango somuntu:izithabiso ezinganakiwe zithambekelwe kumuntu.
• Uvumo:ukuvumelana kwabantu ngaphandle kwesithombo noma eyinhlangano.
• Thandani bezimango:elihlanganisiwe ngokude lomzimango.
• Imimango yezimdlali:imakethe ekhuluma ngezindaba zokuxhumana zomdlali.
• Ukuzwela:ukulingana kwezwi phakathi kwemikhuba, ubugebengu nobuhle.
• Isigaba sokuthintana:ukuthintana kwenziwe kulinganiswe nobubanzi bezifunda noma ukukhanyisa.
• Imikhiyeto yezokuxhumana:cingo lomdlali lokubala bezifunda, ibhanoyi, izinhlelo nezemizo.
• Ukusetshenziswa kwamathuluzi:ukwesekwa kwezindlela zokuthuthukisa kudidekwa ngokutholwa kwezindlela.

Ngezansi elihle kakhulu kuwe ngalibali

Influencer: incwadi yezihlobo zomdlali

Brittany Hennessy anandisa abantu abafuna ukubamba iqhaza labo labantu bokuxhumana kuwe ngomsebenzi wabo wobuciko. Ukubeka kwenza kwencwadi, ukuthuthukisa izihlobo, ukwenza kanye nemithandazo yezibhedlela imanya ukuthi ibe yocwaningo olujulile kubantu abafuna ukudlala

Thatha ngempela usaze ukwazi ukuthi uthathe kanjani izinga lezibhedlela kubantu abadlala kanye nendlela yokuthatha isikhathi sakho ngokucopheleleyo. Ukubambisana kwakho kwenza kanye, kodwa akushiye, indlela yobuciko obukhulu kanye nemvumo wabantu

Influencer Marketing: iphepandaba lomanyano

Kule chazi iphathelene nezihlobo zezibhedlela, izakhamuzi kanye netimu yomanyano. Umehluko wake ukuhlanganisa izinga lezihlobo zomdlali njengomsebenzi wobambisano nomthelela, izichotho, imithombo kanye nemvumo

Thatha ngempela usaze ukwazi ukuthi uthathe kanjani izinga lezibhedlela kubantu abadlala kanye nendlela yokuthatha isikhathi sakho ngokucopheleleyo. Ngikhombisa ukuthi ugcine ukwazisa malunga ne-Amazon, ngoba kune incwadi entsha

Influencer Creep: iphepandaba elihamba phambili

Sophie Bishop ancindezela ngendlela abantu abadlala bathatha inkinga yezihlobo zomdlali ngaphandle kwabantu abahlezi kanye bazodlale eziphucuzi zezobuciko. Ukuthuthukisa, ukwazi kanye nemvumo yobuciko ibhekwa njengemisebenzi yezinga, kodwa njengemikhawulo emibamba inkinga yezihlobo, ukutholwa kanye nemvumo wabantu

Thatha ngempela usaze ukwazi ukuthi uthathe kanjani izinga lezihlobo zomdlali kubantu abadlala kanye nendlela yokuthatha isikhathi sakho ngokucopheleleyo. Kunezwe njengesikhathi esijulile kubantu abafuna ukwenza ucwaningo kanye nemikhakha yezobuciko

Ukuvakashele kwabasebenzisi

Ongummeli wengqondo ozifunayo:thathaInfluencerukuthi kube ngumcwaningo wobuciko wobuningi kubantu abafuna ukudlala

Umholi wezibhedlela noma umholi wezakhamuzi:thathaInfluencer Marketingukuthi kube ngumcwaningo wobuciko wobuningi kubantu abafuna ukudlala kanye nemvumo wabantu

Umchweli noma umcwaningi wamazwe:thathaInfluencer Creepukuthi kube ngumcwaningo wobuciko wobuningi kubantu abafuna ukudlala kanye nemvumo wabantu

Phambili lemikhakha ye-marketing:Fundisa incwadi yezihloko nezihloko zokucophelela, ukuze imihlangano yokukhula ibandakanye ushintsho lwezibrand, ulimu nomphumela wocwaningo.