3 ibhuku za ukuqeqeshwa kwezisebenzi zingokolwa

Kanjani amabuku wezinkampani zezemisebenzi azigxile

Give & Get Employer Brandingithi uma kumele kuwe nabani bobabili kanye nezwe lapho kumele abe khona ngokwesikhathi, nesikhathi lapho kumele abe naso, kanye nezindaba zokusebenzaEmployer Branding For Dummiesinikeza ukwazisa okwengeziwe, ikhangeza uthungo, ukuthuthukiswa kwezifundo, ukuthuthukiswa kwabasoleli, ukwazisa kwabasebenzi, kanye nezindlela zokubhekaTalent Chooses Youikhathazele ekwakheni abasoleli, kanye nezindinga zokuthi abacwaningi babo bazame ukuthi bazokwazi ukuthola abantu abahamba nabo

Ukunza kuzale ukwazisa okwengeziwe. Ukunza kumele kuwe naso. Iqembu lezinkampani liphinde lize lelihle. Abantu bazame ukuthi bazokwazi ukuthola abantu abahamba nabo.

Ntoni natoni inika amabuku afana nawe?

Indlela yokwazisa iqembu lezinkampani kumele ihlanganise ukwazisa nezimo zokusebenza. Ukukhuluma kwemibono hayi kwazi ukuthula ukwazisa okwengeziwe, ukudina kwezifundo, kanye nezimo zokusebenza ezidina

• Ukuthola ukwazisa: ukwazisa kwabasebenzi kanye nezindlela zokubheka zingakwazi ukuthola abantu abahamba nabo
• Ukubukwa:umessage kufanele ethole ukuthi kwaqoka ngendlela eyodwa yomphakathi.
• Ukuthenga:ukusekwa njengo, ukufakwa, ukqokolo, nemisebenzi yosuku lonke kufanele kuthobele ukweleka.
• Ukumezza:amazwi afanele akweze ukulungiselela, ukubhalisa, ukugcina, ukuthuthukisa, nemikhuba.

Kuphi khathi igama “employer branding” lisuka?

Igamaemployerlilithile umuntu noma omphakathi ogeneza umsebenzi, wilebrandinglisuka egameni lomgomo ophathelene nomthelela wakhe, waphinda laphela ukubandakanya izingcweti, ukwazisa, nemizwa. Kuqala, employer branding inegama elithile ukuthuthukiswa kwezintando zomphakathi njengendawo yesebenzi.

Indzaba yezamaneti ithole ukukhula njengamakhampuni athile ahamba phezulu ngokufikiza umqondo wokuphenya izibrand kuwo wonke amathalente. Inkomba yokuqala ikhulunywe: abasebenzeli banelanga laphaya bengabazi noma bayingayithathi. Abaqashi bazingeza imali, ukqokolo, izibuko, tizoboniso, nemihlahlo yabasebenzi njengohlobo olungene lwemisebenzi.

Isibonelo esikhulunyiwanga kakhulu: Google njengesibrand somsebenzeli

Google yaphume njengesibonelo somsebenzeli somphakathi ngokuthintana kwakhe nezinselelo zezitekniki, ukusekwa komsebenzi, iminethi yabasebenzi, izakhiwo zodwa, nemikhuba yezamaseti. Lezi zingcozeli zazika ukuthenga kwakhe ukuthunga yisiboniso sesithunzi sakomphakathi.

Isifundo asikho ukukopisha izinto ezizivikela. Isibrand somsebenzeli esihle sisuka ekutheni ukweleka kwezwe komphakathi, indawo yesebenzi, ukwenza kwezinkunzi, nemikhuba yabantu abangakwazi ukuthuthukisa lapha. Ukufaka kwesithunzi bese kungabi nemihlahlo inokwenzeka kudala ukuthwasa ngokwehlukana nangokuthwasa.

Amagama angenziwa nesibrand somsebenzeli

• Inethi yomsebenzeli (EVP):ukhetheka kwezinguquko nezivivinyo ezinawo ezinikezwa kuwabaphathi ngokubambisana nezinguquko zao.
• Ukuzivivinywa kwezisebenzi:ubungqingili babo bokusebenza e-organisation.
• Ukuzivinjwa kwezicubunguli:njani abacubunguli bakhathazwa ngokuthola, ukufaka, ukuzijabulisa kanye nendlela.
• Ukwenza umasoko ngokuzithanda:ukudibana nezokuthanda ngokwenza umasoko ngokuzithanda ngokwethulwa kwezinhlelo.
• Ukuthandwa kwezokuthanda:ukwenza umasoko ngokuzithanda kanye nezidingo kubantu abaningi abafana naye organisation.
• Ukuzivinjwa kwezisebenzi:abasebenzi abavumelana ngokushareza ngokuthanda ukuzivinjwa kwabo.
• Isiko:izindhlela, amazwi kanye nezidingo ezihamba ngokwesimilo esisebenzayo.
• Ukugcinwa:ukwazisa kwe-organisation ukugcina abasebenzi abafanayo.
• Ukuzivinjwa kwe-employer:amathathafuzi abo abanawo abacubunguli, abasebenzi kanye nezindawo ezihamba ngokwesimilo.

Indlela ephakeme kuye yonke leli bhuku

Give & Get Employer Branding: ukwazi kwemigomo

Bryan Adams na Charlotte Marshall bazikhuthaza zokwenza igama lemisebenzi liwe lifanele abantu abaright kunezinto eziningi, badale ukuthi libe ngokwesaba kubo bonke. Lokhu kubaNoma kakhulu ngempumelelo kwigama lemisebenzi lapho umphakathi wocwaningo ubonakale ngokufanana nomphakathi wabanye odingidwane.

Thwalwa lapho kungenzeka ukuthi kufunekile ukuthi kunezinkinga ezinje, ukwazi kwemigomo yocwaningo, futhi kunezinkinga ezinje ngaphezulu kwezwe lakho. Ukudla okungesabisa kungasiza izingqalasizinda ukuthi zingaphinde zingene ezinkinga zokuthola abantu abaright.

Employer Branding For Dummies: incwadi yezifundo

Richard Mosley na Lars Schmidt bafaka isiseko esikhulu sokwenza. Incwadi ifundisa ngokwenza ucwaningo, ukwenza igama lemisebenzi, ukwazisa abantu, ukwenza izinhlelo, ukuthumela izithombe, ukwenza imiklomelo, ukuthumela izindaba, ukwenza izingxoxo zabantu, futhi kufundisa ngokwenza imiklomelo.

Thwalwa lapho kungenzeka ukuthi kufunekile ukuthi kunezinkinga ezinje, ukwazi kwemigomo yocwaningo, futhi kunezinkinga ezinje ngaphezulu kwezwe lakho. Ukudla okungesabisa kungasiza izingqalasizinda ukuthi zingaphinde zingene ezinkinga zokuthola abantu abaright.

Talent Chooses You: iphephandaba lokuthola abantu

James Ellis alibeka phezulu ukuthi abantu bazikhuthaze ukuthi bazifunde. Incwadi ifana nabantu abathanda ukuthola abantu abaright, abafuni ukwazi ukuthi bantu abafana na bantu abangakwazi.

Thwalwa lapho kungenzeka ukuthi kufunekile ukuthi kunezinkinga ezinje, ukwazi kwemigomo yocwaningo, futhi kunezinkinga ezinje ngaphezulu kwezwe lakho. Ukudla okungesabisa kungasiza izingqalasizinda ukuthi zingaphinde zingene ezinkinga zokuthola abantu abaright.

Ukuthokozisa kwi-reader

Employer-brand leader:thwalwaEmployer Branding For Dummiesukudla okungenziwa ngokwesaba.

Brand strategist or creative agency:thwalwaGive & Get Employer Brandingukudla okungenziwa ngokwesaba kanye nezinto ezinje.

Recruiter or talent-acquisition team:thwalwaTalent Chooses Youukudla okungenziwa ngokwesaba kanye nezinto ezinje.

Leadership team:Qhakaza ukweka kwemikhakha ngempumelelo kwenza nengqondo yezincwadi zonke ukuthi lithemba lezulu libe lingenwe ngaphakathi kwenkululeko.