Kungani imibukiso yezinkampani zokuthengisa kwenye inhlobo ezidijitali zikhona ngendlela efana na lezi
Inkampani yezinkampani zokuthengisa kwenye inhlobo ezidijitali kumele ifumane ukwazi ukuthembeka ngeshadi elinganako lapho lingekho, noma ngaphandle kwentatheli yomlomo-nomlomo. Abathengi bajudga igama, ukwazisa kwezinto, izibuko, izinga, izikhathi zokuletha, ukulanda, ipakiji na ukuthintana emva kokuthenga njengemibono eyodwa eyaqambelana.
Brandologyinikeza mfumo ofanisiweyo wokuthuthukisa na kubamba inkampani ukuthi itoe ekhaya.Branding Secretsinakhuluma ngokukhulisa imihlozo yezinkampani ezinhle yenziwa ngezikhali zingapheli.E-Commerce Guide for Beginnersiyabuyisela kwenza ngisiphothandweni sokuthengisa kwenye inhlobo ezidijitali esikhulu, lapho kumele kufanele inkampani, ukethwa kwezinto, izinga lokuthengisa, kufakwa kwezinto kwenye stofu, kuthuthukiswa kwenye inhlobo ezidijitali kumele kufanele.
Ngiyaphi inkampani yezinkampani zokuthengisa kwenye inhlobo ezidijitali kumele iyashaye?
- Indawo yezigatagatwa:isizathu esiqinile ukuthi istofu noma izinto zingakwazi ukuthola ukwazisa kwiwadi elikhulukile.
- Izakhiwo:kumbandla yezakhamuzi ezinokwenza, ulimi nalokho abathandi bazikhathazele ngalo kwenkokheli
- Ukuvuma kweprodukti:umphumelo nokuqinisa abathandi bazidinge bazikhathazele ngalo kwenyezimo
- Isistimu yezinhlamvu:kubonakala kwezintshisele zokubonakala ngaphezulu kwezitolo, uhlelo, kuqasha, ipakiji na imel
- Izimpawu zokuthembeka:ulwazi oluvulekile, ithathaphu, amapolisi, ukhokhelo lusizi nezesezingu
- Ukuthembeka kwesikhathi:ukulethwa, usizo, ubuhlobo nalokho kuthiwa ngemuva kokuthenga kwakwesokola
Kuphi “ecommerce” ikhona?
Ecommerce, also written e-commerce, is a shortened form of electronic commerce. Commerceyathathwa eNgilandi ngezwi elithi French and Latin ezichaza ukuthengisa nalokho abathengi bazikhathazele ngalo. Ngesikhathi izitranzi zokuthengisa zanquma zithwebula phezulu kwezindiza, “e” yadinga ukubonakala kwezokuthengisa ngaphezulu kwezindiza
Leli vazi lilicacile: Amazon
Igama lesiZulu lalithi 'ecommerce' lilichazwa ngokuthi ukuthengisa ngaphezulu kwezindiza, liliphathelele phezulu kwezitolo, amamaketsheni, amasabhskription, amaprodakthi adijithali kanye nezindlela zanamuhla ezahlukene. Ukubranding kwe-ecommerce akukho konke kungaba namuhla webusayithi. Kungaba yintoni na isistimu yokuthembeka ekuxhumanisa ukuthenga, ukubheka, ukuthenga, ukulethwa kanye nalokho kuthiwa ngemuva kokuthenga
Amazon ibhalwe njengempunzi wezincwadi zemfundo online futhi wawuthola ukwazisa ngokusemthethweni esisodwa, mpelo ephakeme kubathengi, ukethweleleka okujula kanye nempilo yokuthenga eyenziwe ngokuvumelana nempumelelo. Umthunzi wakhe wenqola lapho ethethe umkhomo wenza uthando na ukubuka ukuthi kudala kuqale ku-A kuze kufike ku-Z.
Sikolelo esijwayelekile ukuthi uhlelo lwe-ecommerce lubumbanisiwe ngendlela yezemisebenzi njengokho kwezokwazisa. Ukusenga, izingxoxo, ukuthenga, ukuletha kanye nezinsizakalo zikwenza - noma zikhalele - lipromo yomthengi ngokulandelana.
Izwi ezihusishanayo nezomthetho we-ecommerce
- Ezakho kubathengi:indlela ekhiqiza umthengi esetha ngokujikeleza kubathengi bephakeme.
- Isitolo:inkundla ekhiqiza izithombo zokuthengwa kubathengi bezinze ezihlukene.
- Iwindi:indlu yezokuthengwa yabathengi eyakhozwa yabathengi kanye nekatalogi yezithombo.
- Ukwenza izithombo:inhlanganisela kanye nempilo yezithombo ukuhamba phambili nekuthengwa.
- Isilinganiso sokuthenga:isilinganiso sabathengi abathenga ngokuphelele ngendlela efanele, kungaba ukuthenga.
- Izimali zokuthenga zesithomo:izimali zokuthenga zesithomo zokuthenga ngokusemthethweni.
- Izimali zokuthenga zokuthenga:izimali zokuthenga zokuthenga ngokusemthethweni zokuthenga ngokusemthethweni.
- Izimali zokuthenga zokuthenga zokuthenga:uthotho olutholakalayo lwenkululeko yomxhuma ngexesha.
- Ukuvumelana kwezomphakathi:imibono, izichunizi nezibukezo zomxhuma ezivisisa ukungathini.
Kucopheleleyo kwesibonelo ngalibali
Brandology
Reena Jagtap iyaphazamisa izigcawu zezithethe zomphakathi zingaphezu kwezigcawu ezisuselwa kwezempilo, ezifanekayo. Ukuzihamba kwayo kwenkqubo-masipho kuyindlela yokwenza ibe yindlela ephumeleleyo kakhulu kubafundisi abafuna ukuphatha ukwazi-mphakathi ngaphambi kokwenza ibe ngomso ukwazisa noma kuthuthukisa inkqubo.
Yichitha ngayo ngelo xesha liphuthumile ukuthi kwenziwa kwezithethe zomphakathi ezidibaniswe zibe yisistimu esisakhiwo somphakathi na inkqubo-masipho.
Branding Secrets
Kevin Albert iyaphazamisa inkxaso-mali efuna kakhulu kwezinkampani zezokuthenga ngokufika-mali. Incwadi ifoca kuqalwa kwezichazi zomphakathi ezifunekayo nezichazi zomphakathi ngaphandle kokufuneka inkampuni enkulu.
Yichitha ngayo ngelo xesha liphuthumile ukuthi inkampani inafuna ukwazi-mphakathi oluthile kanti kufanele ukwenza imibono emihle mayelana nendawo yokuthenga.
E-Commerce Guide for Beginners
AYNOoR MASHKHG inika isikhathi esiphambili kubafundi abadala: ukuthi inkampani yezokuthenga ngokufika-mali inaphi, inasebenza kanti inathuthuka kanjani. Ayihambi kakhulu kwezithethe zomphakathi, kodwa inasiza abathengi abadala ukuthola ukwazi-mphakathi kwezokuthenga.
Yichitha ngayo ngelo xesha liphuthumile ukuthi unafuna ukwazi wezokuthenga ngokufika-mali ngaphambi kokwenza kwezithethe zomphakathi.
Ukuvumelana kwezifundisi
Mphakathi ophakamileyo ukwenza ibe ngomso:khethaBrandology.
Inkampani yezokuthenga ngokufika-mali eyokhokelwa yizandla:khethaBranding Secrets.
Umthengi wezokuthenga ngokufika-mali ophakamileyo:khethaE-Commerce Guide for Beginners.
Sebhasi entsha esakhiwa kusuka ku-0:funda modeli yokusebenza, qalisa isakhelo somphakathi kanti sithathe ukwazisa kwezibukezo zomphakathi ezisakhiwo.
Imibuzo efuna kakhulu
Ngabe ukubranding kwe-ecommerce kukhona kuwebsites futhi?
Hayi. Kujumela kakhulu ukupositiona, ukupresenta kwezinhlelo zokuthenga, amapolisi, izibuko, ukulekeleka, ipakiji, usizo, na wonke amazwana emabanga aphambili nempukuko.
Yintoni engabamba ithemba kwi- online store entsha?
Informati yezo kuthenga ezinikele, tifoto ezingenaphephile, amapolisi abonakalayo angenzeli yokuweza na yokuweza kubuyisa, ukutransha kwezimali, izixhumanisi zangempela, ubungcwele bungempela na izibuko zabelungu zonke zingabamba.
Kwenzakaleni ecommerce brand kuthengisana kwiweza lakho noma kwi- marketplace?
Zombili zingabheka. Amamarketplace angenza kubambele ukuthenga na ithemba yezinfrastructure, wakwazi namandla kakhulu ngempela ngokuthenga kwezithemba, data yezakhamizi, na wonke ukuthenga.
Yiphi inani eliwumbekezeke kakhulu?
Inani isiyodwa ayikufanele. Ukuthenga, ukuthengwa, ukuthengwa kwezimali, ukuthenga okwesibili, ukuthenga okwesibili, ukuthenga okwesibili, na ukuthenga okwesibili kufanele kubonwe kungempela.
Kwaphi amaprices athengwa?
Amazon amaprices, amafomati, na ukuthengwa kuyahluka kwi- indawo na usuku. Iziboko zingavula ukuthenga okwamanje.