3 ibhuku zeNdlela yoMkhakha yeBrand ezihlanganisiwe

Kanjani amabuku wezindaba zemikhiqizo ihlukahlukene

Izibrand eziyizigcwalisa, ezifundisa, ezihleziitshala igama njengesistimu yezikhungo esidalaIzamaholo Ezayoibheka ukwesekwa phakathi kokuthola ukuziphatha ngokushesha nokwenza kazi yokwakha abathengi bazothatha noma ngaleso sikhathiThe 1-Page Marketing Planibadilisha isikhathi sokwenza kuye yinto encane, enezindlela zokwenza, ukwakha abathengi, ukubacisha, ukwabathengisa

Amabuku asebenza ezinhlotsheni ezahlukene. Kuye okwesilisa kakhulu ukuphathwa kwezinkampani, ukushintsha, kanti kuye okwesibili kwezimali zokukhiqiza nemikhiqizo, kanti kuye okwesithathu kwezokwenza kwezinkampani. Ukhozi lwempumelelo kuzalwa ngokuthi ukwesaba lwakho mawuza yini, ukwenza isikhungo sihlale, ukuphoca ukuthola ukuziphatha ngokushesha noma ukwakha mpango wokukhiqiza

Yini igama lezinkampani lezobuchwepheshe?

• Izwi:abantu abafuna ukwenzeka kanye nezinqubo zabo zibalulekile
• Ukuthunyelwa:indawo eyihlobo eyayifunayo ibrand ukuyithola.
• Iqondo lezinto ezingahloniphi: izinto ezingahloniphi ezikhulunywa kubaphathi abachosiwe.
• Izakhiwo ezihlobo: izichazimazwi, izichazimazi, nezichazamazwi ezibonakalayo.
• Ukuthambeleka: iziphumo nezindawo zokuthambeleka zokwenza iqondo lihle.
• Ukuvimba: izibalo ezilinganisa iziphumo zikariseka nezidinga zikamazwe namandla abrand.

Kuphi ukhona igama “strategos” lisuka?

Strategoslisuka eGrekisistrategos, referring to a general or military leader. Its modern business meaning still concerns coordinated choices: deciding where to compete, what advantage to build and which activities deserve resources.

Strategos iyaphikisana ne tactics. Strategos inaqaqamba ukunyeza futhi ukwahlukahluka; tactics zizinto eziphethwe ukunyeza phezulu kule ndlela. Ikhampani, iposti, ukhuxuleka kunaweza kusebenza ngendlela efanele, kodwa akwenzi lutho ukunyusa indawo ephambene nendlela efanele.

Isibonelo esidumile: ukqamisa kwe-Apple ka-1997

Ngesikhathi Steve Jobs eseshaye kwi-Apple ka-1997, ikhampani yacutheka iphathifolo yezinto ezingafani futhi yakhulisa amakhono kwezinto eziphiliwe. Ikhampani “Think Different” yachaza indawo yentsha, kodwa umcimbi omkhulu wakucaba ukwenza lutho ngendlela efanele: ukwenza zonke zingahambisane, ukwenza kuthathwe izihloko, ukuthetha kanye.

Isifundo ukuthi uhlelo lwebrand alubekiwe yisihloko. Ukuthetha kubakhona amandla ukuthi kuchazwe izingxoxo zezinto ezifunwayo, izinga, ukuthi kwenziwe na kuthi kwenziwe.

Izwi ezinhlobonhlweni zika brand

• Ukuthunyelwa:ukufana neza kwebrand.
• Ukuzonda:izizathu ezinamatheli ezivela ukuthi kwenzeke ukunqabela amaphakheji ngaphezulu kwezinye.
• Sithiyo sangaphakathi:inqubo eya phambili eyasungulwa ukwenzela.
• Iqondo lezinto ezingahloniphi: incwadi eyodwa yencazelo ya umthengi oyiyingozi.
• Isakhiwo seBrand:ubudlelwano phakathi kwezinkampani zomthengi nezinkampani.
• Ukuvula okuthola:ukudalula okwakha ukuhamba phambili nokuthenga kwamaphakheji.
• Ukwenza kweMarketing:ukwenza kwezomthengi okwenziwa ngokwenza kwemithetho eyodwa.
• Ukubamba kweBrand:sebenza esidubula esihamba nempilo, incazelo, nefefere.
• Tactic:enye indlela eya kwenza ukwenza kwempilo ephambili.

Kucaphuna ngokupheleleyo kuleli bhukeni

Izibrand eziyizigcwalisa, ezifundisa, ezihlezi

Namanh Vu Hoang ithatha isikhathi esiwubudlelwano. Incwadi iyafana nabaphathi ababona amandla webrand njengomphumela wamazimba aneqhuba zodwa ngaphandle kwesikhathi sokuxhumana.

Thandazani ngayo ngempela ukhethe ukusungula, phezulu kweminyango emaphakathi, kanye nebantu bambali ngokwesikhashana kwezinhlobo zokucisha abathengi, ngendlela abathengi besebenzisana nempilo yomphakathi.

Izamaholo Ezayo

UJames Hurman uthinta ekuphazamiseni kwemakethe: ukukwazi ukuthola ukuthola inani eliphakeliwe ngokwesikhashana, ekude ngokuthuthukisa abathengi kanye nezinhlelo zokuthuthukisa ezinhlelweni ezizayo. Kuyinto ebaluleke kakhulu kwezamakethe azimele iwezifiso zomakethe ngokwesikhathi esicishwe.

Thandazani ngayo ngempela ukhethe ukusungula, ngaphambi kwemigwaqo eminingi, iyiphi ikhaya lapho abathengi bengakwazi ukuthola ukuthola inani eliphakeliwe ngokwesikhashana, kanye nezinhlelo zokuthuthukisa ezinhlelweni ezizayo.

The 1-Page Marketing Plan

UAllan Dib uthinta ekuphazamiseni kwemakethe: ukukwazi ukuthola ukuthola inani eliphakeliwe ngokwesikhashana, ekude ngokuthuthukisa abathengi kanye nezinhlelo zokuthuthukisa ezinhlelweni ezizayo. Inemifano yomthetho wokuthuthukisa abathengi, wokuthuthukisa abathengi, wokuthuthukisa abathengi, wokuthuthukisa abathengi, wokuthuthukisa abathengi, wokuthuthukisa abathengi.

Thandazani ngayo ngempela ukhethe ukusungula, ngaphambi kwemigwaqo eminingi, iyiphi ikhaya lapho abathengi bengakwazi ukuthola ukuthola inani eliphakeliwe ngokwesikhashana, kanye nezinhlelo zokuthuthukisa ezinhlelweni ezizayo.

Kubika kwenkosazana

Mholi wezibrand: au timu yezithathu zokuthuthukisa:khethaIzibrand eziyizigcwalisa, ezifundisa, ezihlezi.

Jikelele au lapho kuthuthukisiwe: aukhethaIzamaholo Ezayo.

Wena owethule au mnumzana wemakethe madala: aukhethaThe 1-Page Marketing Plan.

Timu yezinhlelo: auHlanganisa iphephandaba lokuqala lokuthuthukisa abathengi, kanye nezinhlelo zokuthuthukisa ezinhlelweni ezizayo, ngokusebenzisa iphepha eliphakeliwe lomthetho wokuthuthukisa abathengi.