3 ibhuku ze-media ye-social ye-marketing eLinganiswe

Kweni njani amabuku athile wezifundo zokuhweba kwezintlanganiso zoMzantsi zidifer

Dr. Barry Knowles unikeza ngomngeni wokwakha kwaye, wonda nakwixhwepheza ngokuthintana kwenza nezinto zokuthengisa, kwaye namandla abaphandi. Scott M. Fraley ikhuthaza ukukhula kwiintlanganiso ezininzi. Ryan Rockway iphinde iphinde ibe ngokwenza amabusiness amancinci anokufunza indlela esonde kwiinkqubo zokuthengisa.

Inkqubo yokukhetha ibekwe kwingqikithi nekwenza kwezinto. Umthengi omusha unokufunza ngokwakha isistema yonke. Abantu abaphathi intlanganiso zininzi zikufunza ukukhululeka kwezinto. Abantu basebusinesi encinci bafunza ukwenza kwezinto ezifuneka kwingqikithi zokuthengisa.

Ntoni na inokwenzeka kwenze amabuku athile wezifundo zokuhweba kwezintlanganiso zoMzantsi?

Izinto zokwenza kwiintlanganiso zoMzantsi zikhula ngokukhawuleza, kwaye amagqabantshintshi athile anokufunza abaphandi ukwenza kwezinto. Inabuku ingakunceda abafundi ukwenza kwezinto. Inabuku ingakunceda abafundi ukwenza kwezinto, ingakwazi ukukhululeka kwezinto nakwezinto ezifuneka kuthengisa.

• Abaphandi:kwenza kwezinto nakuthi abantu bafunza kuthetha nabo.
• Isistema yezinto:kwenza kwezinto nakuthi abantu bafunza kuthetha nabo, kwaye bafunza ukwenza kwezinto ezifuneka kuthengisa.
• Ukwenza kwezinto:Lungisa izithethelelo ezifanekayo kwezintshiselwano zomgangatho wale mplatfomo yodwa yasekhiweyo.
• Umphakathi:Yiphendule, ithethelele kwaye ithungeze ukuhambisana njengokuba lingabikho kuphela.
• Ukuvumelana:Xhumana nokufikwa kwaye nokuthandwa kwenza namanethi, imitetho, ukudumisa okanye ukuthuthukisa.

Kuphi ukhona igama “umedia ososhali”?

Igamasoshalilisuka kwiizizi zesiLatini ezinexhwelo loluntu lwabantu bengqondo.Imediangumahluko wesiweki: indlela nangokuba ngamaphi amanethi afika kuyo. Umedia ososhali kwa kweli ubonisa indlela zokuxhumana lapho abantu bangakwazi ukuthi bangaphinde bafike, baphendule, bashare nethungeze amathandani angaphandle.

Loyi dibanisa ibe ngokujuluka njengoko webu yplatfomo ibe sesisuka kubekho kwiipheji eziphakamileyo kuye kwenza kwenza, iprofa, ifidi namanethi angakwazi ukuthetha. Ukwenza kwenza umphakathi ufolenge abaphakathi kuyo mazinga, kodwa ukwenza kwenza ososhali okwenza kwenza kudala amaphumo angokwenza: ukuthandana. Ukwenza platfomo ososhali ngokuba yisithombe sokukhokela kuphela sakhiwa amathetho amaninzi angokwenza.

Isibonelo esidumile: Oreo na ukwazi olululamekayo

Iposi "Dunk in the Dark" ka-Oreo eyachongwa kakhulu eSuper Bowl ka-2013 ekhona ampera aje ngumzekelo wokwenza kwenza ososhali olululamekayo. Isithethi esisimple kanye nesihloko esicopheleleyo sakhanyisa iprodakthi kwenza nemilomo yabantu abaninzi. Ukwenza kwenza kwakho kwaba sebeshiyeni, ukwazi olululamekayo kanye nesiwephu sesithethe esingekho kwenza.

Fundisa okwazileyo hayiyo yonke le mibhangqwana ingayithethe. Ukwenza kwenza olululamekayo kufanele kuwe namanethi angokwenza, ukunikezwa okwesilulo kanye nesandla lokuthi kubakhokele umuhle.

Izwi ezinexhwelo loluntu lomedia ososhali

• Isithethelelo sesona: iplan ingaphakamisa ukuba zithethwe, kubani na kwiiphivoso le.
• Engagement:izenzeko zodwa zokuxhasa, njengoziyobisi, ukulondoloza, ukushayira noma imibono.
• Reach:inani labantu ababengakwazi ukufika kwincwadi.
• Impressions:inani labakali incwadi ebekwe kuwe.
• Community management:ukufunda nemvumelelo kwimibono eyahlukeneyo ngendlela yomgangatho.
• Conversion:ukusuka kwiqondo kwende kwimfuno ofanayo, njengokucacisa noma ukuthenga.
• Social proof:ubufakazi obungabanti ababbi, obupunguzisa ukungazi nemvumelelo.
• Organic content:ukulondoloza okwafuneka kungabi na mali yokwenza.
• Paid social:ukukhetheka kwezokuxhasa ezisetyenziswe ngendlela yomgangatho.

A closer look at each book

Social Media Marketing Made Simple: the broad foundation

Dr. Barry Knowles wachangisa izinto eziphambili zokushayina komphakathi: nakho igxileyo, ibala elikhulu lemihla, imizanelo na umphakathi othanda. Kuyinto eyakwaziwa kubafundi abafuna ukuthabatha kwenziwe kuzo zonke zibe yinto ephathelene.

Yichotha mva ubeyiphambili, uyilungisa ngendlela eyingakwazi, noma ufuna ukwazi ukuthi igxile na imiphumela yomzanelo iphathelene njani.

Social Media Marketing Secrets: the multi-platform choice

Scott M. Fraley achangisa ukukhula kwiinkqubo zikabani. Kuyinto eyakwaziwa kubashayini bokushayina abafuna ukuthabatha kwenziwe kuzo zonke zibe yinto ephathelene na bafuna iphepha elikhulu lemihla kulowo mthetho wokwenza.

Yichotha mva ubeyiphambili, uyilungisa ngendlela eyingakwazi, noma ufuna ukwazi ukuthi igxile na imiphumela yomzanelo iphathelene njani. Ungabuyi bulele ngokufanayo kuzo zonke; ungunikeze iphepha elikhulu lemihla ukuthabatha kwenza mva kutheni na kutheni.

Social Media Marketing for Small Business Made Simple

Ryan Rockway achangisa kwiinkqubo zikabani zokushayina komphakathi. Kuyinto eyakwaziwa kubafundi abafuna ukuthabatha kwenziwe kuzo zonke zibe yinto ephathelene.

Yichotha mva ubeyiphambili, uyilungisa ngendlela eyingakwazi, noma ufuna ukwazi ukuthi igxile na imiphumela yomzanelo iphathelene njani. Ungabuyi bulele ngokufanayo kuzo zonke; ungunikeze iphepha elikhulu lemihla ukuthabatha kwenza mva kutheni na kutheni.

Ukubikezwa kwenza ngumfundi

Mfundi ofunde: qala nge Social Media Marketing Made Simple.

Timu yomzabalazo wokushayina komphakathi wamapulatifomu: khetha Social Media Marketing Secrets.

Mvumi-mali wempumelelo: khetha Social Media Marketing for Small Business Made Simple.

Mshayini wemihla: sebenzisa enye ncwadi yomzabalazo phezu kwezihloko zokwenza zibe zingajiki zingqongwe ngokufanayo ngexesha.