Kweni njani imibono yezwe lezinkonjane zingabangela
Iinkonjane ezincinane zingaphelelanga izitsha zokubandakanya, zokwenza, zokwethisa kwaye nezivakalisi. Kwingakho, incwadi yezwe lezinkonjane ingakwazi ukusiza mmeli ukwenza izihlandlo ezifanayo: bani abantu ababefundisa, bani abababonisa, kanjani ababonakalisa, kwiiphononongo ababakwazisa na kanjani ukwazisa kuthatha ibadi.
Wongeze ubrand wakho, Wongeze bhizinisi yakhoInika isitha esikhulu kwezwe lezinkonjane.Ukwenza kweSocial Media kwaBhizinisi Ncinga Kunye KusenzekileInikela kwekwenza abaphandi babo kwenye iziteshi zokusebenzisa koomphakathi kwaye abo babo.I-ABC's of Branding Your Small BusinessIzibangela zezwe lezinkonjane kwiinkonjane ezincinane, lapho ukwazi, ukutshaba, kwaye isithethe seelokishi zingaphelelanga.
Ntoni na ingakha ukwazisa kwezwe lezinkonjane?
- Abaphandi:ababefundisa abantu ababangabonisa ngendlela ephambili.
- Indawo:isizathu esiqhakazileyo sokuba ngumntu ophakamileyo kubizinesi kunokwenzeka kubizinesi elingaphaya noma eliphezulu komxholo.
- Ukholelo:inqobo abathemba bakho bafanele bakwazi ukuyithanda ngokugqibeleleyo.
- Indityaniso:igama, logo, mihla, typography, ifeyiti ne tone ekwenza bizinesi ibonakale.
- Uphando:imibono, imiphumelo, iziqinisekiso, imixholo yeseva ne imetho yokuthemba abathemba bakho ukholelo.
- Izichaneli:wesayiti, profayili yamapu, akaunti zomphakathi, imelii na izinto ezisentla zokuthintana apho indityaniso ifanele ibe ngokuthandwa.
Kuphi "bizinesi encinci" ithathwa khona?
Igamabizinesilisuka kulwimi lokuwa luzibizileyo kwaye lade lathatha igama elalibizwa ngokuthi litya, shiqo, noma inkampani eyakhiwe.Bizinesi encinciyadala ukuba yitya yeenjiniyaza zokwezifuzo zokwenyuka phezulu kubizinesi ezikhula, ingakumbi amagama amathathwe ngokwahlukana ngendlela yezwe na sektor.
Ekubrandingeni, encinci akumntweno. Inkampani ephakamileyo eya kwenye indawo iyakwazi ukwenza abantu bafanele bathembe ngokuthandwa kuba abantu bayakwazi kuthandana nabantu abafanayo, seva, ne reputation. Ibrand yayo iyakwazi ukuba yaphakamileyo kwenye imetho yokuphila kunokwenzeka kubekho nje.
Isibonelo esidumile: Ben & Jerry's
Ben & Jerry's yathatha qalaba njengobizinesi bokutya ice-cream edala ukuba yingumntla-worho emvenywa eBurlington, eVermont. Igama labo elihamba phambili, ulwimi olusemthethweni, ukwenzeka kwenye umphakathi, ne moya wabo wokhululeka waphinde wadala inkampani encinci ukuba yingumbrand ogqibeleleyo ngokupheleleyo.
Fundisa kwa biznizi encinane ibi kukopisha stile yayo. Kukho kuqondana iprodukti, ipersonality, imveliso yomphakathi na komyunikeyiti ukuba abathengi bazikhathazele ubungcwele bungqongile.
Izwi ezifanayo nezwi lokubranding kwezibiznizi zincinane
- Mvuna-mali:umntu odinga ndiphuhlise ubiznizi akwazi ukwamkela imixhosha yayo.
- Ukwenza kwesikhala:ukwazisa okwesikhala komphakathi abiznizi afuna ukuziphatha kwimindwana yabathengi.
- Iqondo lokuthenga:inxaxheba eya kubonakalisa ukuthenga okunokwenzeka kwaye kunokuba yindida.
- Ibrandi yendawo:ibrandi yenziwa ngokwenza umdla omkhulu kwiqondo lemaphakathi.
- Ilwimi lobrandi:ulwimi oluqondile olutheleleka kwiimeseji zonke na zimvo zokuthetha.
- Indawo yokuthintana:nawe yonke imihla abathengi emva kubiznizi.
- Ukuthobisa komphakathi:amareview, amarekomende neemveliso zabadlali bezibuthakathaka ukunciphisa ukungathethi.
- Ukubuyisela:le pointi apho ukubona kuthatha aqonde ukwenza njengoqondo lokuthenga nethenga.
- Ukungatheni:ukukhathalela ukufikelela abathengi na kuzichotha zibe ngabathengi babuyele.
Kucopheleleyo kwesiseko kwisincitho
Wongeze ubrand wakho, Wongeze bhizinisi yakho
uDustin Sartoris uthetha ngokuxhasa nangokwenza kwezinkampani ezincane. Kukhetho lokugcina lapha kubefundisa umnikazi onguqulo lomsebenzi wokwakha isiseko ngaphambi kokwenza kwenye nkosazana yomzabalazo.
Khetha lapho inkampani ingakwazi ukwenza isiseko sabo, ukwenza kwezwi labo, ukuphakamisa kwezwi labo kunale ndlela yokwenza kwezwi labo ngaphandle kokwenza kwezwi labo kwenye nkosazana yomzabalazo.
Ukwenza kweSocial Media kwaBhizinisi Ncinga Kunye Kusenzekile
uRyan Rockway ungcwaba abantu abangabafundi bezinkampani ezifuna ukwenza kwezwi labo zibe zingene zibe zingene ngokwenza kwezwi labo. Ukungena kwezwi labo kungaba ngokwenza kwezwi labo, ukwenza kwezwi labo, ukuphakamisa kwezwi labo, ukwenza kwezwi labo.
Khetha lapho isiseko sabo siqhekekeke kodwa ukwenza kwezwi labo kungaba kutheni, kungaba kutheni, kungaba kutheni ngokwenza kwezwi labo.
I-ABC's of Branding Your Small Business
uDacia Dright Dumas uthetha ngokwenza kwezinkampani ezifuna ukwenza kwezwi labo zibe zingene zibe zingene. Ukungena kwezwi labo kungaba ngokwenza kwezwi labo, ukwenza kwezwi labo, ukuphakamisa kwezwi labo, ukwenza kwezwi labo.
Khetha lapho inkampani ingakwazi ukwenza isiseko sabo, ukwenza kwezwi labo, ukuphakamisa kwezwi labo kunale ndlela yokwenza kwezwi labo ngaphandle kokwenza kwezwi labo kwenye nkosazana yomzabalazo.
Ukuthokozisa kwenkosazana yomzabalazo
Mmimba mmimba:qala ngeWongeze ubrand wakho, Wongeze bhizinisi yakho.
Onogada bezinkampani ezifuna ukwenza kwezwi labo:khethaUkwenza kweSocial Media kwaBhizinisi Ncinga Kunye Kusenzekile.
Onogada bezinkampani ezifuna ukwenza kwezwi labo:khethaI-ABC's of Branding Your Small Business.
Inkampani ezisekho:sebenzisa isiseko esikhulu sokwenza kwezwi labo, kwenza kwezwi labo, ukuphakamisa kwezwi labo, ukwenza kwezwi labo, kwenza kwezwi labo.
Imibuzo efakwa kakhulu
Ingaba inokufunza ukubranding kwa business encinci ngaphambi kokukhokela?
Kukona kufuneka ibe neaudience ebalulekileyo, offer, promise kanye nempresentationsi ebalulekileyo. Ukukhokela brand ebelunguweleweyi kunaweza kuyancoma ukungazwisisi.
Ingaba ifayili ileti yinto eyodwa naye nebrand?
Hayi. Ifayili ileti yisakhiwo; brand ibandakanya positioning, ulwimi, ithuba, reputation kanye nexperience yabathengi.
Izichannel ziphi eziphila kakhulu?
Ijibu livame ukwenza kwebehaviour yabathengi. Iinkampani ezininzi zilapha kufuneka zibeke website yazo, maps listing, reviews kanye nentshukumo yabo yekharikhulamu ngokwezifiso zibe zingcwelisekile.
Ingaba inokwazi ukubranding kwa business encinci ukwakhiwa ukungabi na khokelo lwezimali?
Ewe. Amareferali, ukubonakala kwe search, content enomphakamo, amapartnership, reviews kanye nexevicesi ebalulekileyo zingakwazi ukubranding, kodwa khokelo lwezimali lingakwazi kuyancoma ukufika.
Kwa nini iprices azivisiwe?
Amazon iprices, formats and availability zayancoma ngokwenza kwezindawo kanye nangomhla. Ibuttons zisakhiwo zokwakha ulayiti.