3 ibhuku ezibhalweyo zeLogo design eziphathwayezwa

Kanjalo ke logo design books zidiffer

Ibhuku ze-logo design azikwazi ukuthandwa ngokubana. Ezimweni zithetha ngempazamo engezwe, ezinye zithola ulwazi lwezithethe ngokwamabonakalo emava kwenkqubo yezihloko, kwaye ezinye zingqisha ngokugcina kwenza isithethe esiyivulekile. Ukhozuli endiyithandayo ina kuthanda kakhulu kubakho konke ngokuba uyakwazi ukwenza ntoni emva kwaye.

Lokhu kungalinganisa kubukeka phezulu kwele bhuku zithathu ngendlela yokufunda, ukwenza kwenze ngokwenze, ukudala kwezithethe zikwamabonakalo, kwaye abaphandi babo. Hayi ikhwazi ukuzibeka ngokotshwalo lwezimali zokuthengisa kwaye nengqondo yabaphandi, le mizamo ingathatha ukushintsha, waza ukusetyenziswa kwele bhuku naindlela zao zingapheleleyo zokukhetha.

Ntoni na inika bhuku enezinto eziyingqayizivele i-logo design?

Ibhuku enezinto eziyingqayizivele inakubantuza ukuthi uhambe ngaphezulu kokwenza amabonakalo aleyiphi ikampuni. I-logo design ina kwenza nczazi, ukuthetha ngokwamava kwenkqubo, ulwazi lwezithethe, ukudala, ukugcina, kwaye ukwazisa ukuba isithethe siyingqayizivele. Wakhe bhuku, ncoma ukusawulana phakathi kwemigaqo kwaye zifundo, kwaye thanda ukuba uyafunda kanjani ngokwakho, ngokwenza amaphepha athile kwaye ngokufunda imisebenzi yabantu abadala.

• Kwabafundi abaqala:Inkcazo ende, izifundo ezikhulunywa ngabantu, kwaye ukukhula okubonakala kwamabonakalo kuwumsebenzi onempumelelo.
• Kwa wobudeli bezezifundo:umethodo ofokufaneleka kanye nezibonelo zezivuselelo zingabinanto kuwuphi na ukwamkela-mali kukhulu kunako.
• Kwa ajensi nezifaneli zezindaba:umgangatho wezikhathi zilizolo ungsiza kuhambisana namathambiso anele ngalawo kanye nezindaba zezifundo zezindaba.
• Kwa abafundi:incwadi ekuqhuba ukuphanda, ukucophelela kanye nekuthuthukisa kwenziwa yomsebenzi ingakwazi ukuthuthukisa izinguquko zesikolo.

Kuphi ukhona igama "logo" lisuka?

Ligama lesiNgesi laseminyakeni "logo" ligama lesichazwe la "logotype", "logos", "typos"Umbulo wawo ungithanda ngoba ungasikhumbuza abobudeli ukuthi amalogi angathatha umthombo wawo ngokwesikhathi esiwubizwa ngokuthi kwakungabonakala kwemibhalo yezwi.Ilogo yezinsolo zingakwa-typographic, pictorial noma abstract, kodwa umsebenzi wawo usale ukhulukeka kakhulu kuhambisani nokubambisana: inika igama noma ihamba lingabonakala ngabantu.Isibonelo esikhulu kusuka kwenkolelo yamalogi: Coca-Cola. The longer term combines the Greek I-Coca-Cola wordmark inakazisa ukuthi kungani utipografia unguweza ukuthi ubengomahamba wokubudeli wokugcina., associated with a word, speech or reason, with Ngo-1886, umhleli wezibhalo uFrank M. Robinson wathinta igama Coca-Cola futhi walamthinta ngendlela yezofazi yaseSpencerian, eyayisetshenziswe kakhulu emibhalweni yezobudeli yaseMelika ngaleso sikhathi., meaning an impression, mark or form. In printing, a logotype originally referred to a single piece of type carrying a complete word or group of characters. Over time, the shortened word “logo” became the everyday name for a distinctive visual identifier used by a company, organisation, product or service.

Iskripiti sajwayelekile ekwenzeni kwempilo yohamba, kodwa amathambiso akhe angempilo yaseCoca-Cola ayasahamba.

Isibonelo sihambisana ngoba amathambiso hayi awasusiwe ngamathambiso angaphandle.

Igama yedwa yaba yindima.

Ukubambisana kwakhe kudala kungakazisa ukuthi ukudumisa kunaweza kugcina isikhathi ngokhulu kunezinto eziphefumulela: logo ingaweza kuthatha isikhathi ngokwemvelo ingaphinde iphinde ibonakale.

Izwi ezihusiana na "logo"

• Logotype or wordmark:igama lesithethi elikhulunywe ngokwezifaniso ezimbi
• Lettermark:umarka ojwayelekile okwenziwe ngezihlamvu, njengelitha lamagama eliphezulu elalamo
• Symbol or brandmark:isakhono esingesiweyo esivela kwenye brand
• Combination mark:indlela eya kwisithethi esibamba ne symbol kwa phezu kwawo
• Emblem:izihlamvu ezikhutshwe kwindawo, isihlomelo, noma isifaniso esicaphunywe
• Monogram:ezihlamvu zimbini nangaphezulu zibambisane zibe zifanayo
• Icon:isakhono esivela kwenye visual; kwi digital products inaweza phezu kwakho kubonisa umahluko, application noma function
• Visual identity:isistimu esikhulu ye typography, colours, imagery and layout esisahamba nayo logo
• Brand identity:isistimu esikhulu ye verbal and visual elements esingena kuyo organisation inapresenta

Le mithetho iyi ayehluswa kodwa ayilingani. Ihlobo lilinye lamathetho; isithethe samiyo ayisixokelelo esisemthethweni; kwaye umqoqo uyona netwok yeezoci, imizamo kwaye imithetho esiphila ngayo umphakathi.

Kucopheleleyo kwakhona kule ndiyaphi na yi

Logo Design Fundamentals: iphakamiso elipraktikali elipheleleyo

Incwadi kaKris Taft Miller iyincwadi ebalulekile kakhulu kule gqombo kwa umntu ongena kwenza logo design. Ukuziphinda kwakhe kwenza incwadi ifanele abafundi abafuna ukubona logoz zisemgangathweni kodwa bafuna ukuphinda imithetho kuwuphenya. Isakhiwo sinaweza kunceda abadizayineli abafundile abo ukwenza uroutini: funda isithethe, sifunde futhi sibheke umphumela.

Khetha incwadi ukuze ubuze “Ndicaphi?” Incinga elinganisa kakhulu nabalimi abafuna ukuphakamisa, imizamo yezo njengo kwaye ifreymu yokupraktisa. Abadizayineri abadala abafuna ukuphakamisa kwingxelo elide, bangakhetha enye incwadi.

Logo Beginnings. Logo Modernism.: isithethe sesithethe kwaye sesikhathami

Incwadi kaJens Müller, ipaliyamenti, edibanisa ngezilimi ezininzi, iyincwadi ephakamisa kwingxelo. Ifanele abafundi abafuna kufunda ukuthetha kwenze logo forms kwaye kuthetha kwenze modernist kwenza isithethe samiyo. Imizelelo yezikhathi zinaweza kunceda amehlo ukubona izinga elizibonakalisa, izinga zesijelelezo kwaye umthetho wemizamo kwaye isikhathi esazenza.

Leli incwadi liyincwadi ebalulekile kakhulu kwi ngxelo, imizamo kwaye ilaybrari yestudiyo. Inaweza kunceda ukuphakamisa mood-board kwaye kubuya isithethe samiyo sabadizayineri. Ayibambeke kakhulu kwi exercises, kwa kuqala abadala abafuna ukuphakamisa abo bangakhetha incwadi ipraktikali.

Principles of Logo Design: ukwenza isithethe esemthethweni

Incwadi kaGeorge Bokhua iyaphakamisa ukwenza amathetho, izithethe kwaye amaziko. Leli phakamiso liyabaleka abadizayineri abafunda ukwenza logo project kwaye bafuna kwenza isithethe samiyo kwaye kubuya umthetho wamathetho.

Khetha incwadi ukuze umsebenzi wakho ukuhlele kwi izithethe, amathetho anemizako kwaye amathetho anemizako. Umfundi wakho usaphakamisi kakhulu kwi branding book, kodwa le phakamiso liyabaleka: liyaphakamisa ukwenza isithethe samiyo esisemthethweni kwenza logo systems.

Ukuthethwa ngomfundi

Umqali wokuqala:qalaLogo Design Fundamentals. The guided, practice-oriented format gives you a clearer route from reading to making.

Ufundi wesidizayino:xenxaLogo Design FundamentalsnayoLogo Beginnings. Logo Modernism.Kuyabonakala kwi exercises, kwaye incwadi naye iyabuya isithethe samiyo kwaye isikhathi sakho.

Mlungu wobuchwephesi:khethaPrinciples of Logo Designukuba uyafunza ukwakha isithombe. Khetha incwadi ka-Jens Müller ukuba uyafunza ukucenga ubuchwephesi na imininingwane.

I-ofisi yobuchwephesi au istudiyo: Logo Beginnings. Logo Modernism.ndiyincwadi enempendulo efana neyethu, wakwa-George Bokhua unikeza umgca ojulile kubachwephesi abasebenza kwi-marks na i-ikoni.