3 ibhuku zomathandiselo wabasengeli ezingqiniwe

Kwenza ndiyaphi na le book: ndiyaxhamla kwi-influencer marketing

InfluencerKudala kwenza kubafundi: kwenza njani ubandakanye umfanekiso wakho wakhange, kwenza iikontentsi zakho zibe zingummile, zibe zingavuya kubafundi abathanda ukubafunza.Influencer MarketingKwenza kudala kubafundi: apho abafundi nabasebenzi bafunza, kufanela ukubafunza, kwenza ukubaluleka kwezifundo.Influencer CreepKudala kwenza kubafundi: kwenza njani ukubaluleka kwezifundo, ukubaluleka kwekontentsi, kwenza ukubaluleka kwezifundo zibe zingummile.

Zonke zibe zingummile: kubafundi, abasebenzi, nabantu basemaphandleni.

Njengoba zonke zibe zingummile, zingummile kubafundi, abasebenzi, nabantu basemaphandleni, zingummile kubafundi abafunza, abasebenzi abafunza, nabantu basemaphandleni abafunza.

Ndicela ndiyakuthande: ndiyaxhamla kwi-influencer marketing

• Ndicela ndiyakuthande: kubafundi abafunza, abasebenzi abafunza, nabantu basemaphandleni abafunza.Kubafundi abafunza: abafundi abafunza bafikelela abantu abafanayo naba brand
• Kubafundi abafunza: abafundi abafunza bafikelela abantu abafanayo naba brandukuzwana kufanela ukuthandwa kubobabili abaphakade.
• Creative freedom:umdlali ungangquanga ngokwakhe ngaphakathi kwemigudu efanele.
• Disclosure:ukuzwana kwecommercial kudunjwa qhathanisa.
• Measurement:imiphumela iyathathwa ngemigudu efanele njengezwa, ukubamba, amathiphu athola noma imizabalazo.

Kuphi ukhona igama elithi “influencer”?

Influenceyathena isiNgesi ngokwesiqalo esisemthethweni saseFulansi naseLatin esisemthethweni. Isiqalo sakho saseLatin,influere, means “to flow into.” Long before social platforms, influence described an indirect power capable of shaping attitudes, decisions or behaviour. The noun influencerkungabonisa umntu noma iphakamiso eliphunga le mphumela.

Ukubonga kwecelebri, ukubika kwemzimba nokuqaphela kwabantu baze babe sebengxubile ngaphambili kwinqanaba yezokuxhumana zamamaki. Izipulatifomu zezosoci zashintsha ukukhula nezindawo zokuthandwa: abantu bangakwazi ukubhunga imibono yabo yedirect, siphathe ngokwenzeka nokuqaphela imiphumo. Umamaki wamaphezulu angenza ngumlobi, ngumbhali, umuntu wemiphakathi nengqalasizinda yomntu.

Isibonelo esidumile: Michael Jordan na Nike

Ukuzwana phakathi kwaMichael Jordan na Nike kubonisa ukuthi ngubo yomntu nengqalasizinda yezomthetho zingabambisana. Jordan wacela ukusebenza, ukukhuthaza nengqalasizinda yezokwazisa; Nike ithathe lezozihambeli zibe yingqalasizinda yaseAir Jordan, enemboni yeziboniso nengqalasizinda yezitshalo ezithatha kanzima ngapakati kwengqalasizinda yezomthetho.

Isifundo esisabaleka kusho ukuthandwa kwezomthetho. Ukuzwana okushicilela kangakwazi ukuthenga ubonakaliso. Kuzingqalabala ngumntu othandwa, iproducti ejulile nengqalasizinda yezihambeli zikabambisana kakhulu ukuthi kuzoze kubonga ukwazisa komnye.

Izwi ezifanisa nezomthetho zokuxhumana

• Mvelisi:umntu odlala kwiinkonzo ezithabathabisa kwiidyuniveli.
• Ubuni bempilo:ukwaziywa kwezihambelo eziguqulelwe kwisithethi.
• Ukubhunga:ukwazimisa okwesilulo kwempahla noma eyona nkampani.
• Thandekiso yebhrendi:ilithandekiso elide lithuba phakathi yebhrendi.
• Ibhuni yezitshisa:sithimba esibonakalayo malunga neentlanganiso zezitshisa.
• Ukweli:ukwaziywa kwezihambelo ezithabathabisa phakathi kwemibongo, inkcubano, nemigaqo.
• Isigidi sekhathazo:ukuthabatha kwezinkonzo malunga neentlanganiso zezitshisa noma ukubonakala.
• Iphepha lezwi:icaciso lezwi lomdlali malunga neentlanganiso, iinkonzo, nemisebenzi.
• Ukutshala kwezaffiliyite:ukutshala okubonakalayo kwezinkonzo ezisemthethweni ezikhokelwayo ngemigaqo.

Nempembelelo ende kule mihla

Influencer: incwadi yezazi

Brittany Hennessy andibhala ngabantu bafuna ukubamba iqondo labo labantu kuwe ngumsebenzi wobugcisa obufana naye. Ukuzingxa kwenza kwi-mali, ukuthuthukisa abaphandi, ukwenza kanye nemithandazo yezibandlela imisa ukuba yindlela ebalulekileyo kubavukeli bezakhono.

Yiphakamise ukufuna ukwazi ukuthi imibrand iniphatha njani kubavukeli nangona ukuthi kwenza njani ukubamba umsebenzi wakho ngendlela efanelekileyo. Ukuzingxa kwayo kwenza kubonakala kubonisa, kodwa akushiye, indlela efanayo nengqondo efanayo kubaphandi.

Influencer Marketing: iphepha lomanyano

Kule chazi iphathelene na umxholo wendawo yomphakathi: imibrand, amagunya kanye nemithandazo yomanyano. Umphumo wayo ukuhlanganisa umsebenzi wokuvukela ngokuthi kuwe njengomanyano ofunekileyo onawo amalungelo, izinto ezifunekayo, ukwenza kanye nokuthintela.

Yiphakamise ukufuna ukuba uthume izihambeli ngokuthi awufuni ukuba uvukeli. Vumani incwadi efanayo kanye nemibongo yezanani ku-Amazon, njengoko le ncwadi iphinde ibhalwe.

Influencer Creep: iphepha eliphikisana

Sophie Bishop ibheka njani imithetho yovukeli ivuke phezulu kwi-celebrity za-soshoji-midiya kuwe ngumsebenzi wobugcisa obufana naye. Ukuthuthukisa, ukwazi ukuthula kanye nempembelelo ende kuzingxwa njengemisebenzi, kodwa njengemivuzo inayotransforma ukubonakala, ukuphatwa kanye nemithetho yomsebenzi.

Yiphakamise ukufuna ukwazi ukuthola umsebenzi wokucophelela kanye nemiphumo yezokucophelela ngokuthi awufuni incwadi yezokucophelela. Inempumelelo kubavukeli, abacophi kanye nabantu bokucophelela abaphikisa imali kanye neziphumo zokubonakala.

Ukubhekisisa kwenkosazana

Ovukeli bezakhono noma kuvukela:phakamisaInfluencerukuthi kubekho mfanekiso wokuvukela ngokufanayo.

Muntu wemibrand noma ogunya:phakamisaInfluencer Marketingukuthi kubekho mfanekiso wokuvukela ngokufanayo kanye nemithandazo.

Mlunghisi noma mncophi wokucophelela:phakamisaInfluencer Creepukuthi kubekho mfanekiso wokucophelela kanye nemiphumo yezokucophelela.

Phambili ekuletheni kwezomaketho:Yale mafunda angakwazi ukufunda indlela yokwenza umaketho kwaye afunde nendlela ekhethekileyo, ukuze imideleko yezomaketho ikwazi ukubandakanya ushintsho lwezomthetho, ulwazi lwezempilo, kanye nezempandla zomthetho.