3 ibhuku za ukuhlonipha kwezisebenzi zilinganiswe

Kwenza ndiyaphi na le mibongo yezwe lama-branded employer

Give & Get Employer Brandingithetha ngumqondo wobranded employer ophambili, wenziwe ngokwenza, nobugcisa, noxanduva.Employer Branding For Dummiesinikeza ukuphendula kweziseko zonke, ikhangeza utshwala, ukuthuthukiswa kwe-EVP, ukutshala kwezitolo, ukuthuthukiswa kwezisakhamuzi, nezikhonzi.Talent Chooses Youikhathazele ekutsheleni abathengi, neminxa yabo abacwaningi bafunda abathengi, ngokuba bengafuni ukuthengwa.

Chosi lide lidepende kuproblem. Ukhwamkhwamu wokugcina kwenza kufanele kuwe ncinci. Inkampani ephanda umbono wakhe wobranded employer wafanele iphinde iphinde. Timu yezimali ezibhekene nezinkinga zokuthenga kufanele zifunde ukuthenga, izikhonzi, nezindaba zokuthenga.

Ntoni na le mibongo yezwe lama-branded employer inokwazi?

Indlela yokwenza inokwazi kufanele iphinde iphinde ukwazisa nokuthenga kweziseko. Ukutshala-hlwini akukwazi ukuthuthukisa ukuthenga kwabathengi ababili, abantu ababili, abantu abakhohlisiwe.

• Uboniswe:utshwala lwabantu abasebenzi na boniswe abathengi bafanele bakhulise umbono.
• Ukucopheleleyo:umyalezo uyafunza kutheni eyorganisithi inezakhono ezibangela ukhululeka.
• Imithetho:ukusekwa, ukufakwa, ukukhuthaza, ukusebenza kweshumi noma ngokwenza kazi lazama kuthetheleze ukhetho.
• Ukumeza:amazweji athetheleze ubume, ukugcina, ukulondolozwa, ukuthandwa kwaye ukwazi.

Kuphi kwaphuma igama “employer branding”?

Igamaemployerlilivumela umntu noma eyorganisithi eyaphakamisa umsebenzi, wakwa laphobrandingliphucule maphakamiso asekuqaleni, waphinda wachitha phezulu kufikela kwimigaqo, ukwazisa, nemithetho. Kuquka, employer branding yathetha ukuphucula kweyorganisithi ngokwakhe kwaye yabonakala njengesithethe sakhe njengendawo yokusebenza.

Sayensi yezikhathi zamaphepheni iphinde iphile, ngokuba makampuni azama ukuthatha izindlela zokuphatha izibranzi kwiindawo zokusebenza. Ukuthetha kwamanzi akukho buza, abasebenzi bazihlala bazinikiwe ngokwabo. OoKhethiweyo bazibona izimali, ukukhuthaza, iintloko, izivumelwano, imibhongo, amazwi abasebenzi, nemithetho yendawo yokusebenza njengemithetho eyakazi.

Isibonelo esikhulunywa kakhulu: Google njengesibranzi sabasebenzi

Google ibe ngumzekelo omuhle wesisibranzi sabasebenzi ngokuthintana kwakhe nezihlobo zokuthenga zezokufunda, ukukhetha abasebenzi, imithetho yabasebenzi, izindlu zokufunda zokucopheleleyo, kanye nemikhuba yezokuphatha inoveli. Le mihla yamphethe inika umsebenzi wakhe waphakamisa isithethe sakhe sabasebenzi.

Isifundo asikho ukukopisha izihlobo zokubonwa. Isibranzi sabasebenzi esihle siphinda sipheleleyo kwiqondo elithandwa kakhulu phakathi kwempumelelo yeyorganisithi, indawo yokusebenza, ukukhuthaza kwezihlobo, kanye naba bantu abangakwazi ukuthanda kuyo. Ukukopisha okungenziwa ngokwakhe kubangele ukunukwa ngokwakhe kunqanda ukuthandwa.

Izwi ezifanisa nezibranzi zabasebenzi

• Injongo Yabasebenzi (EVP):ukhethe na umzekelo wokuthandwa okunikezwa kuwabathengi ngokubadilishana nendaba yomsebenzi.
• Ukuthandwa kweMsebenzi:ubungqina wokusebenza kwi-organisation.
• Ukuthandwa kwaIsishini:njani abathandazi bakhathaza ukuthandwa kwenza, kufaka, ukuthandwa nokwenza kwamava.
• Ukwenza kweRecruitment:ukudibana na ukunetha amathalente anempumelelo ngokusebenzisa i-content enekelayo na imiphumo.
• Ukwenza kweTalent:ukudibana na ukunetha amathalente anempumelelo ngokusebenzisa i-content enekelayo na imiphumo.
• Ukusebenzisa kweMsebenzi:abameli babo bazinika ngokuzithandela izakhono zabo ezinempumelelo.
• Isiko:izinto, imigaqo na amazwi azibetha ngokwenza kwenye ushadi.
• Ukungabi:ukwazisa kwe-organisation ukuthandwa kwenza abasebenzi abanempumelelo.
• Ukubalwa kweEmployer:amava abo anikwa yisishini, abasebenzi na amalungu e-Amazon, asebenzisa i-BrandingMaps.com

Ukucophelela kweencwadi

Give & Get Employer Branding: ukwazi kwemaphethelo

Bryan Adams na Charlotte Marshall bathe ngokwenza i-employer brand ibe namandla kubantu abahamba nayo, ngokunjalo ibe ngabantu bonke. Le yiya book ingaqheleka kakhulu ngelo xesha organisation inesithethi sakwa careers esingajongene nangokwesikhundla sakwa competitors.

Yichotha ngelo xesha usafuna ukwazisa okwenzeka, ukwazi kwemiphethelo yomphakathi ngokuchasene, kanye nezibopho ezihamba phambili zokuthenga kanye nokwemka. Ukuba wena usuke usathathe indlela, kungasiza abantu besebenzisana bakwazi ukuphinda kwabo kwemibhalo yezingeniso.

Employer Branding For Dummies: incwadi yonke

Richard Mosley na Lars Schmidt bafaka isiseko esikhulu sokwenza. Incwadi ifundisa ukutshala, ukuphila kwe-employer brand, ukwenza i-EVP, ukwazi kwemibhalo, izindawo, iziko labasebenzi, imedia yabantu, ukwazi kwabasebenzi kanye nezibopho zokuphumelela.

Yichotha ngelo xesha usakhaqa noma usathathe isiseko sakho, usafuna incwadi eyonke ikhulule HR, ukuthenga abantu, ukwazisa kanye nemaketi. Ukuba wakho kungasiza abasebenzi abahamba phambili kakhulu.

Talent Chooses You: isitha sokuthenga

James Ellis asithethe ngokwenza isitha sokuthenga kubantu. Incwadi ifana kubantu abathenga abantu kanye nabaphathi abathenga, abafuna ukwazi ukuthi bantu abanethemba bafuna, bathembe, bavale, noma baphikisane nemicimbi yabantu.

Yichotha ngelo xesha usafuna ukuthenga okwenzeka kakhulu: abathengi abanethemba, ukuthenga okwenzeka kakhulu, kanye nemibhalo yezemisebenzi eyonakele ukuthi abantu bafuna.

Ukuthokozisa kwi-reader

Mphathi we-employer brand:thathaEmployer Branding For Dummiesukwenza isiseko sakho.

Mphathi wezokwenza noma ikhampani yezokwenza:thathaGive & Get Employer Brandingukwenza ubuhle kanye nezibopho ezinje.

Mthengi wabantu noma timu yezokuthenga:thathaTalent Chooses Youukwenza micimbi yabantu eyonakele.

Timu yeziphathi:Qhagamshelane ukwazi kwemithetho yokulungisa nangezandi ze buka ezidondoloza ukuthetha kwemaphakathi kubakho konke ngokuthi ipromisa yomphakathi ibaleke kuqhubeka kuthethwa ngendlela efanelekileyo.