3 ibhuku zeBranding naDesign eziphatheleney

Kweni njani amabuku athetha ngentando yeBranding na design athambile

Design Better and Build Your Brand in Canvaqalisa ngokukhuthaza ukwenza: kunceda abangakwazi ukudizayina na izithuba ezincane zokwenza imihlozo yentando yebrand na marketing.Iziphumo zokwenza kharatye yomthombokuphela kwiqhinga lokwenza amagama, amasimbo, nemizobo efanele.Ukwenza kweBrand Identitykufuna iqhinga elikhulu labasebenzi bezobuchwepheshe, kuxhumana nolwazi lwempilo nalabo bonke ababehlala kwenye visual system.

Amabuku athatu kwenze njengamava athile asebenzweni. Canva asisiza ekuphenjeni kwezokuxhumana kwebranded ngosuku zonke. Logo principles ibonise isihloko esisemthethweni. Brand-identity methodology ixhumelelise isihloko nesihloko, umbala, picha, igama, na izinga zomhlaba.

Ntoni na nto inaxhuma branding na design?

Branding ibonisa amava anentshukumo awakhiwe ngumanyano; design inika amava amaninzi aphantsi kwamava anentshukumo. Design angalungi ukubetha isikhokelo esingecaciwe, kodwa isikhokelo esingevunyelwe ukwenza kungase kuve kubonakale kwanele.

• Isithethe:sithethe kwa ntoni umanyano ushukumiswe na ntoni inawenza.
• Isithethe sokuqala:Fafana nala indawo eya kubekwa kuyo ngumbono.
• Identity:Tshintshisa stratetji kuwe zingqalabutho ezibonakalayo nangezivinjelwe.
• System:Sungula imigaqo ezifuna ukusebenza ngokufanayo kwiifomati, iquka zabantu kwaye nangeendlela.
• Experience:Gcina ukuba izithethe, izinga lobuchwepheshe kwaye imigaqo yabantu ifaneleke ngokwexesha elihleliweyo.

Kuphi abafundi ababhalile amagama "branding" na "design"?

BrandEzalwa kusuka kwigama elidalwa ekwakhiweni nokuqalwa kwezihlamvu ezichongiwe kwenkunku nangokwemigaqo. Ukubaluleka kwakhe kwavunyelwa kubekwa kwenkqubo ende, kubekwa kwenkolo, kubekwa kwenkxaso, kwaye kubekwa kwenkqalabutho ezifana nalo.DesignIvunyiwe kwiilwimi zesiFrentshi na zesiTaliyani kusuka kwiilwimi zesiLatinga ezifanana nokuqalwa, kuchongwa nangokuphana.

Kulapha, branding na design zibonisa kakhulu ngaphezulu kwezokuzoba. Branding inqanda ukwazisa kwaye ubuchule; design inqanda ukwenza izihluke zokwenza ubuchule bube lubonakalayo.

Isibonelo esifanayo kwezihloko ezidalwa: i-identity ya London Underground

I-identity ya London Underground ibonisa ukuba izigqibo zobuchwepheshe zingakwazi ukuba zibe ngumgangatho ophakamileyo. I-roundel, i-Johnston typeface, i-diagrammatic map kwaye i-consistent signage zafaka ukwazisa kwenkqubo yobuchwepheshe yangeendawo, kwaye zafaka ukunawanya kwenkqubo yobuchwepheshe. Izihluke zingangezwi, kodwa ukusebenzisana kwazo kwenzela i-identity ephakamileyo.

Isifundo siyile ukuba i-identity iphumelela ngokusebenzisa. I-logo ingange ifungise i-system, kodwa i-typography, i-color, i-layout, i-information design kwaye i-repeated public experience zayifaka ibe ngumbono ofundileyo.

Amagama angaqondisisi nangezwi lolwazi lwezobuchwepheshe

• Visual identity:izithethi eziphakamisayo zokubonakala zerepresenta ibrand.
• Logo:igama elihlala, isithombe esihlala noma isithombe esisetyenziswayo.
• Wordmark:ilogo ebalulekileyo kwiigama zibhalwe ngokwesiqhelo.
• Symbol:umfanekiso ofana nombono ophakamisa ukwazi ukubonakala.
• Typography:ukuthoba kwezifanekisi zezilimi nezizo zokwenza.
• Art direction:indlela yokuqonda ngokwesithethi kwiifoto nezithethi.
• Brand guidelines:amaplani amanqakazayo angeniswe kuwe mpetho wokusebenzisa ibrand ngendlela efanayo.
• Touchpoint:nawe naye umzuzu noma umedia apho kuyo aphantsi ibrand.
• Design system:amalawulo angenakuhleliwa na komponi zokwenza izinto zifanayo.

A closer look at each book

Design Better and Build Your Brand in Canva

Laura Goodsell uphakamisa njengenxaxheba enempembelelo kanye nentengiso zezifumo. Inenelela kubafani, abathengisi kanye netimbi ezincane ezidinga ukuthengisa zibuye zibe ngokwesimilo ngaphandle kwisikhondla sokubhaqa sesifumo.

Yichitha mihla ubuzwe bokwenza kwakho kukho: ukwakha izihloko zesoshaleti ezilinganayo, imifaniso yomaketha kanye nemichakato yezibuye yomphakathi yezifumo. Template ziwuthuthuka ukwenza, kodwa imiphumela esihle kakhulu isisuke ekuqaleni kwempembelelo efanele kanye nezimizo zesimilo.

Iziphumo zokwenza kharatye yomthombo

George Bokhua uthinta esikhathini sokudalula izibhiwo, izibelo kanye nezibambiso ezifanayo. Incwadi iyincwadi ephawulwa kakhulu kanye inebukeka kubabhali abafuna ukuthuthukisa ukupunguza kwesimilo, ukulungisa kanye nempembelelo yezibambiso.

Yichitha mihla umcimbi wakho wokwenza ukwaziswa kwenziwa: ukwakha amalogo afanayo, imifaniso yomaketha kanye nemichakato yezibuye yomphakathi yezifumo. Alogo esizwe esidinga ukuthintwa ngaphandle kokuthintela ukuphakamisa umphakathi wakho wohle.

Ukwenza kweBrand Identity

Catharine Slade-Brooking inikeza umthombo wokwenza kwezifumo, ukusuka kwenza kwezifumo kanye nezifumo zokwenza. Inencwadi ephawulwa kakhulu kubabhali abahola umthombo wokwenza kwezifumo zomphakathi.

Yichitha mihla usafuna ukwazi ukuthi ukuthola, ukwenza, ukuthuthukisa, ukuphakamisa kanye ukuthintela kwenziwa. Inawenza logo lifike kwisistimu esihle kunezinye, hayi ukuthi lifike njengomthombo wokugcina.

Ukuthokozisa kwenkosana

Mphakathi wohle kanye nengene e-Canva:thathaDesign Better and Build Your Brand in Canva.

Muduli wamalogo:thathaIziphumo zokwenza kharatye yomthombo.

Muduli wamalogo-mpahla kanye netimbi:thathaUkwenza kweBrand Identity.

Timbi encane yomaketha yaphakathi:qasha incwadi ka-Canva kanye nezifumo zokwenza zibe zingekho emthombeni wakho, ukuthi ukwenza kubekho ngokwezifumo zokwenza zibe zingekho emthombeni wakho.