3 nga pusi sound branding kuo hikihiki

Ko e founga hono hā e ngaahi pusi sound branding kuo hā

Ko e sound branding ka fai ko e strateteki, ko e tufaʻanga kreati pe ko e saienisi maʻa e tokoni. Ko e tolu pusi ʻeni kei hā e founga hāAudio Brandingneongo ʻoku ne faʻu e fonua ngāue lahi taha mo e ʻotumau. Ko e pusi JOSEPHS® ʻoku fokusu ki ha founga tatau ʻo e ngāue sound. Ko e pusi ʻa Ying Jie JianSound Brandingneongo ʻoku ne toe fokusu ʻi he taha ʻe tokoni mo e saienisi

Ko e fenga ngāue ʻoku ʻi ai ko e taha, ko e pusi ʻe niʻi ʻo e lelei, pea mo e taha, ko e pusi ʻe niʻi ʻo e hā e meʻa ʻoku ke fai

Ko e meʻa ʻoku kei maʻu ʻi he pusi sound-brand?

• Soni logo:ko ha lisiʻi, totonu, ʻoku ʻi he pusi ʻo e meʻa
• Lea ʻo e pusi:Ko e kau vaʻa ʻi he lea fakafonua pea mo e vaʻa ʻi he ʻinitaneti.
• Lavelo ʻo e musika:ngāue fakafonua ki he fili, lisinisi pea mo e hiki ʻo e musika.
• Fua ʻo e puleʻanga:ngāue ʻakuo fakafonua kuopau ʻi he tui ʻo e kau.
• Lotoloto:ngāue ʻoku ngāueʻaki ʻe he ʻinitaneti ʻi he ʻakau ʻo e ʻatonu, ʻaplikēsini, fale, meʻa pea mo e vidio.
• Tali ʻo e tohi:ngāue ʻoku ʻi ai ʻa e kau tali ʻe he kahaʻu ke tali pea mo e tali ʻo e ʻakau.

Ko e fehuʻi ʻo e kau ʻeni ʻo e ʻakau ʻi he ʻakau ʻo e puleʻanga?

ʻAkau ʻo e puleʻangangāue ʻoʻakau, from Old English sund, with puleʻanga, the modern practice of creating recognisable commercial identity and meaning. Related expressions such as audio branding, sonic branding and acoustic branding became more common as radio, television, recorded music and digital interfaces expanded the number of audible customer touchpoints.

Ko e ngāue ʻeni ʻi he taimi ʻe ʻi muʻa pea mo e kau ʻeni ʻo e ʻakau ʻo e puleʻanga. Naʻa neongo ʻi he kahaʻu, puleʻanga, kau tali pea mo e kau ngāue ʻo e ʻakau ʻi he taimi ʻe ʻi muʻa pea mo e kau ʻeni ʻo e ʻakau ʻo e puleʻanga.

Ko e taha ʻo e hingoa ʻo e taimi ʻe ʻi muʻa: NBC chimes

Ko e tolu ʻo e NBC chimes naʻa neongo ʻi he tui ʻo e ʻakau ʻo e puleʻanga ʻo e ʻakau ʻi he taimi ʻe ʻi muʻa. Naʻa neongo ʻi he ʻakau ʻo e puleʻanga ʻi he tui ʻo e ʻakau pea mo e kau ʻeni ʻo e ʻakau ʻo e puleʻanga, ʻoku kei tali ʻe he kahaʻu ʻa e ʻakau ʻo e puleʻanga ʻi he tui ʻo e ʻakau pea mo e kau ʻeni ʻo e ʻakau ʻo e puleʻanga.

Ko e fakaʻilo ki muʻa ko e ʻekonomi. Ko e ʻatamai ʻo e sonic asset ʻo ka ʻikai ha ni ʻi he konga ʻo e song. ʻI he ʻikai ha ni ʻi he distinctive, repeatable, adaptable mo e consistently connected ki he source ʻe taha.

Ko e kupu ʻe fakahungu ki he sound branding

• Audio branding:strategic use of sound to express and identify a brand.
• Sonic branding:ko e hingoa ʻe taha ʻo e faʻa taha ʻo e system ʻo e audible assets.
• Soni logo:ko e musical ʻe taha pe ʻacoustic signature ʻe fefeka.
• Jingle:ko e song ʻo e advertising ʻe manakoa pe melodic phrase.
• Earcon:ko e sound ʻe fefeka ʻe tokoni ki he action pe event ʻi he interface.
• Mnemonics:ko e cues ʻe tokoni ke fai ʻe information ʻe ikai ʻo fakaʻilongolongo.
• Soundscape:ko e acoustic environment ʻo e taha ʻo e experience.
• Voice identity:ko e vocal qualities ʻe taha ʻe taha ʻo e brand.
• Music supervision:filifili mo e menesi mo e pule'anga 'o e musika mo e me'a fakata'anga mo e kau fakata'anga.
• ʻAtā ʻo e ngāue: ko e tafaʻaki kaukau ʻo e ngāue ʻeni meʻa ʻe taha ʻo e kau fakataʻanga ʻe hoko ko e meʻa ʻoku ʻiloʻi.

Tokoni ki he taha ʻo e ngaahi tohi

Fakaʻatā ʻo e ngāue: ko e meʻa sima ʻo e taki

Ko Laurence Minsky mo Colleen Fahey kau mai ʻa e ngāue ʻe tā ʻi he taki ʻo e kau fakataʻanga mo e ngāue ʻo e puleʻanga. Ko ia ʻoku ne fakafetaʻi taha ʻo e filifili ʻo e kau fakaʻilo, ʻofisi mo e kau pule ʻe hoko ʻo poto ʻo e taha ʻoku ʻi ai ha audio ʻatā mo ha foʻi ʻoku ke puleʻi ʻi he ngaahi meʻa kehekehe.

Fakaʻatā ʻo e ngāue mo e metoti JOSEPHS®

Ko ia ʻoku ne filifili ʻo e metoti. ʻOku tā ʻo e kau mai ʻa e kau tohi ʻe hoko ʻo ui ʻi ha faʻahinga kotoa ʻo e taki ʻo e kau fakataʻanga mo e ngāue ʻo e puleʻanga, pea mo e kau ʻo e tohi ʻe hoko ʻo tā ʻi ha metoti tatau ʻo e taki ʻo e ngāue ʻe tā ʻi he kau fakataʻanga.

Fakaʻatā ʻo e ngāue ʻe Ying Jie Jian

Ko ia ʻoku ne faʻu ʻa e kau tohi ʻe hoko ʻo fakataʻu ʻa e taha ʻo e kau ʻo e tohi ʻe tā ʻi he kau ngāue ʻo e puleʻanga ʻo e fonua kehe. ʻOku tā ʻo e kau tohi ʻe hoko ʻo ui ʻi he kau ʻo e tohi ʻe hoko ʻo tā ʻi ha kau ngāue ʻo e puleʻanga, kau ʻo e tohi ʻe hoko ʻo tā ʻi ha lea kehe, pea mo e kau ʻo e tohi ʻe hoko ʻo tā ʻi ha fonua kehe, pea ʻe ala mai ʻa e lea mo e ʻuhinga ʻo e tohi ʻi loto ʻo Amazon.

Fili ʻe he kau tohi

Meneeni ʻo e kau fakataʻanga mo e kau taki ʻo e ʻofisi: hoko atu ʻiAudio Branding.

Kau ngāue ʻo e taki ʻo e ngāue mo e kau ngāue ʻo e ʻatā: filifili ʻa e tohi ʻe tā ʻi he metoti JOSEPHS®.

Kau ngāue ʻo e puleʻanga mo e kau tohi ʻo e fonua kehe: tokoni ki he tohi ʻa Ying Jie Jian Sound Brandingmo e filifili ʻa e lea ʻo e tohi ʻo ne ʻomi ʻa e ʻuhinga ʻo e tohi ʻi loto ʻo Amazon.