Ko e hā e tatau ke fakafanongo ʻi he ngaahi pusi tohi ʻo e branding ʻo e pisinisi lisiá
ʻOku ʻikai teke ʻa e pisinisi lisiá ha ngaahi vaʻa kehekehe ʻo e stratējia, sāʻiasi, kau tā ʻo e tohi mo e salē. Koe uho tohi branding ʻoku ne fakafetaʻi ke tokoni ʻa e ʻeiki pisinisi ke fai ha ngāue fakataʻu: ko ai ʻa e pisinisi ʻo tāpuia, ko e hā ʻa e tali, ko e hā ʻa e tōngá, ko e feituʻu ʻa e tāpuia mo e hā ʻa e tali ʻo hoko ko e meʻa fakapaʻanga.
Fakalangilangi Ho'o Brand, Fakalangilangi Ho'o PisinisiʻOku kei fakapapauʻi ʻa e kau tō ʻo e sipōtī.Social Media Marketing for Small Business Made SimpleʻOku fakangofua ʻi he ngaahi fonua ʻo e kau tā ʻo e tohi mo e hoko ʻi he feituʻu ʻo e sosiale.Ko e A, B, C ʻo e Branding ʻo Siʻi PisinisiʻOku fakafanongo ʻa e branding ki he kau tā ʻo e pisinisi ʻo ha faʻmili ʻo ha fanau, ko e feituʻu ʻa e tali ʻo hoko ko e meʻa fakapaʻanga, ʻo e tōngá mo e hā ʻa e tali ʻo hoko ko e meʻa fakapaʻanga.
Ko e hā ʻa e pisinisi lisiá ke fakahoko?
- Kau tā:ko e kau tā ʻa e pisinisi ʻo tāpuia ʻi he taimi ʻoku ne tali ʻe he pisinisi.
- Vaʻa:Ko e faʻingataʻa malava ʻo e fili ki he pisinisi pea mo e taha ʻi he tahaʻ ʻe lava mo e ʻeku ʻi he ʻinitaneti.
- Tali:ko e meʻa malava ʻo e kau fakafoʻou ʻe tali ki he kau pisinisi.
- Loto:ko e hingoa, logo, lanu, fuʻu ʻakau, ʻatata, mo e tohi ʻo e pisinisi ʻe malava ʻo e ʻilo.
- Vaʻi:ko e tali, mafai, tohi, fakamatala, mo e ʻatata ʻo e kau fakafoʻou ʻe malava ʻo e tali ʻo e pisinisi.
- Ngāue:ko e uepisaiti, maps profile, akaʻanga kau, ʻimeli, mo e ngāue ʻo e pisinisi ʻe malava ʻo e ʻilo ʻa e loto.
Ko fe haʻane ʻoku ʻi ai ʻa e ʻuhinga ʻo e pisinisi lalahi?
Ko e hingoapisinisinaʻe hoko mai ʻi he ʻuhinga ʻo e fakangofua pea naʻe hoko ʻo e ʻuhinga ʻo e ngāue, gāue, mo e pisinisi.Pisinisi lalahinaʻe hoko ʻo e ʻuhinga ʻo e ʻekonomika ʻo e pisinisi ʻe lava mo e ʻeku ʻi he ngāue ʻo e pisinisi, ʻo ka ko e ʻuhinga ʻo e pisinisi ʻe lava ʻe hoko ʻo e ʻuhinga ʻo e ngāue ʻo e pisinisi.
ʻI he loto ʻo e pisinisi, siʻi ʻoku ʻi ai ha ʻuhinga. Ko e pisinisi ʻe tatau ʻo e ʻilo ʻa e kau fakafoʻou ʻe malava ʻo e ʻilo ʻa e pisinisi ʻe lava ʻo e ʻilo ʻa e kau fakafoʻou.
Ko e ʻuhinga tatau: Ben & Jerry's
Ben & Jerry's naʻe hoko mai ʻi he pisinisi ʻai ʻi he fale ʻai ʻi he ʻapi ko Burlington, Vermont. Ko e hingoa ʻo e ʻai, lanu, ʻatata, mo e tohi ʻo e pisinisi ʻe malava ʻo e ʻilo ʻa e pisinisi ʻe lava ʻo e ʻilo ʻa e kau fakafoʻou ʻe malava ʻo e ʻilo ʻa e pisinisi ʻe lava.
Ko e tohi koe uesia mo ha pisinisi siʻi ko ia, naʻa ne lava ke fakafekau ʻa e ʻuli ʻo e pisinisi kehe. Ko ia ke fakalakalaka ʻa e meʻa, fakakaukau, mahino ʻo e kau faʻu, mo e tali ʻe he kau faʻu, ke kehekehe ʻa e kau faʻu ʻa e taha ʻo e ʻuluaki ʻo e pisinisi.
Ko e ngaahi fuʻu ʻi he ʻasi ʻo e pisinisi siʻi
- Entrepreneur:ha taha ʻe fai mo tokoni ʻa e pisinisi, ʻa ia ke ne lava ke ʻomi ha mafai ʻo e pisinisi.
- Positioning:ko e ʻuhinga ʻo e pisinisi ʻe kei fai ʻo e mafai ʻo e kau faʻu ʻi he ʻuluaki ʻo e kau faʻu.
- Value proposition:ko e tali ʻi he lea ʻo e meʻa ʻe ʻomi ʻa e pisinisi, mo e hā ʻa e meʻa ʻe ʻomi ke lava ʻo ia.
- Local brand:ko e pisinisi ʻe lava ʻa e ʻuhinga ʻo e kau faʻu ʻi he nuʻu ʻo e pisinisi.
- Brand voice:ko e lea ʻo e pisinisi ʻe tali ʻi he tafaʻaki ʻo e kau faʻu mo e kau tali.
- Touchpoint:ko e taimi ʻe kehekehe ʻa e kau faʻu ʻa e pisinisi.
- Social proof:ko e tali ʻo e kau faʻu, ko e foʻi mai ʻo e kau faʻu, mo e mahino ʻo e kau faʻu ʻe ke lava ke ʻomi ha ʻuhinga ʻo e pisinisi.
- Conversion:ko e taimi ʻe kehekehe ʻa e tafaʻaki ʻo e kau faʻu ʻo e pisinisi, pea ke kehekehe ʻa e tafaʻaki ʻo e kau faʻu ʻo e pisinisi ʻo e foʻi mai ʻo e kau faʻu, pea ke kehekehe ʻa e tafaʻaki ʻo e kau faʻu ʻo e pisinisi ʻo e meʻa ʻe ʻomi.
- Te ave ki ai: ko e malu ʻo fakafoki mai ʻa e kau paʻanga mo e ngaahi meʻa fakatau ʻe fai hoi.
Sio ki he tohi kotoa pe
Fakalangilangi Ho'o Brand, Fakalangilangi Ho'o Pisinisi
Ko Dustin Sartoris ʻoku fakafekau ʻa e branding mo e ngaahi fakatau ʻo e kau pisinisi ʻi he taimi ni. ʻOku ne fakafanau ʻa e tohi kotoa pe mo e ʻeiki pisinisi ʻo e fiemaʻu ke fakapapauʻi ʻa e fonua ʻo e pisinisi pea mo e tuʻunga ʻo e pisinisi ʻo e fai hoi.
Te u ke fakatau ʻa e tohi ʻi he taimi ʻo e pisinisi ʻo e hake ʻa e tuʻunga ʻo e pisinisi, ʻa e tuʻunga ʻo e pisinisi pea mo e tokoni ʻo e pisinisi, pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai.
Social Media Marketing for Small Business Made Simple
Ko Ryan Rockway ʻoku tuʻu ʻa e tohi ʻo e kau fakafoʻou ʻo e social media ʻo e fakafekau ʻa e pisinisi ʻo e fai hoi pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai. Ko e tuʻunga ʻo e tohi ʻo e fakafekau ʻa e pisinisi ʻo e fai hoi pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai.
Te u ke fakatau ʻa e tohi ʻi he taimi ʻo e pisinisi ʻo e hake ʻa e tuʻunga ʻo e pisinisi, pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai, pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai.
Ko e A, B, C ʻo e Branding ʻo Siʻi Pisinisi
Ko Dacia Dright Dumas ʻoku tuʻu ʻa e tohi ʻo e kau paʻanga ʻo e fale ʻo e kau tama. Ko e tuʻunga ʻo e tohi ʻo e fakafekau ʻa e pisinisi ʻo e fai hoi pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai: ko e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai, pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai.
Te u ke fakatau ʻa e tohi ʻi he taimi ʻo e pisinisi ʻo e hake ʻa e tuʻunga ʻo e pisinisi, pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai, pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai.
Fakatau ʻe he kau tohi
Pisinisi foʻou: hake ʻa e tohiFakalangilangi Ho'o Brand, Fakalangilangi Ho'o Pisinisi.
ʻEiki pisinisi ʻo e ʻikai ke fakafisi ʻa e social media: te u ke fakatauSocial Media Marketing for Small Business Made Simple.
Kau paʻanga ʻo e fale ʻo e kau tama: te u ke fakatauKo e A, B, C ʻo e Branding ʻo Siʻi Pisinisi.
Pisinisi ʻi he nuʻu ʻoku ʻi ai: usia e tohi ʻo e fakafekau ʻa e pisinisi ʻo e fai hoi, pea mo e tohi ʻo e social media ʻo e fakafekau ʻa e pisinisi ʻo e fai hoi, pea mo e fakafekau ʻo e pisinisi ki he taha ʻo e ngaahi meʻa fakatau ʻe fai.
Fale ʻo e fale ʻo e kau fakafoʻou
Ko e pisinisi lalahi ka ko ha branding ki muʻa e ʻuluaki ʻo e ʻatoʻanga?
ʻI he tokoniʻi, neongo ʻi he fuʻu ʻo e kau taki, ʻo e ʻofa, ʻo e tali, mo e ʻo e ʻasi ʻo e taha ʻoku ʻiloʻi. Ko e ʻatoʻanga ʻo ha pisinisi ʻoku ʻiloʻi ʻe taha ʻoku faʻa tangi ha ʻiloʻi ʻe taha.
Ko e logo ko e taha ʻeke kehe mei he brand?
ʻIkai. Ko e logo ko ha ʻilonga; ko e brand ʻoku ʻi ai mo e tuʻunga, lea, serivisi, ʻetau, mo e ʻata ʻo e kau taki.
Ko e feʻau ʻoku ʻi ai ʻa e ʻuhinga?
Ko e tali ʻoku ne ʻomi ha taha ʻo e ʻiloʻi ʻo e kau taki. Ko e kau pisinisi ʻoku ʻi he ʻotu motu ʻoku ʻi ai ha website, maps listing, reviews, mo e social channel ʻoku ʻi ai ʻe taha ʻoku ʻiloʻi mo e ʻasi ʻo e taha.
Ko e pisinisi lalahi ʻe kei fakataha ʻo e brand ʻoku ʻikai ke ʻi ai ha ʻatoʻanga ʻoku ʻi ai ha paʻanga?
ʻIo. Ko e fakafekau, ʻiloʻi ʻo e kau taki, ʻetau ʻo e kau taki, mo e ʻasi ʻo e taha ʻoku ʻiloʻi ʻe taha, ʻe kei fakataha ʻo e brand, ka ko e ʻatoʻanga ʻoku ʻi ai ha paʻanga ʻoku ne ʻomi ha taha ʻo e ʻiloʻi ʻo e kau taki.
Ko e hā ʻoku ʻikai ke ʻuluʻi ʻa e paʻanga?
Ko e paʻanga ʻo Amazon, foʻi mo e ʻuluʻi ʻo e kau taki ʻoku ʻikai ke ʻiloʻi ʻe taha ʻo e ʻiloʻi ʻo e kau taki mo e ʻuluʻi. Ko e pōnī ʻoku ʻomi ha taha ʻo e ʻiloʻi ʻo e kau taki ʻoku ʻi ai ʻe taha.