3 tohi fakataha kihe hingoa taha hikoi

Ko e founga hono hokohoko ʻi he taha ʻo e ngaahi papaʻi ʻoku ui ko e personal branding

The Personal Branding Blueprintko ia ʻoku tali mei he kau ngāue mo e kau mahino ʻoku ne ngāueʻaki e ʻilonga ʻi olunga ke fakapapauʻi mai e kau kāinga ʻoku maʻu pe ʻa e paʻanga lolotongaKo ho taha ʻoku ʻikai ke talitokoni ki he ʻilo, ko e tohi mo e tali ʻe ke hoko atu ki he ngāue, fakalele mo e hoko atu ki he kau takiOwn Your Brand, Own Your Careerʻoku ngāueʻaki e personal branding ki he ngāue, moʻui, fakalele mo e hoko atu ki he kau taki

Ko e papaʻi ʻo e taha ʻe tali mei he ʻilonga ʻe ke hoko atu ki ai. Ko e kau ngāue ʻoku ne hoko atu ki he kau kāinga ʻoku maʻu pe ʻa e ʻofa ni ʻo e ngāue mo e strateteki ʻo e kau ʻofa. Ko e kau ngāue ʻoku ngāueʻaki ʻi he ʻulunga ʻoku maʻu pe ʻa e tuʻu ʻo e ʻatamai. Ko e kau taki ʻoku hoko atu ki he ʻilonga ʻe ke hoko atu ki ai ʻoku maʻu pe ʻa e ʻatamai mo e ʻilonga ʻe ke hoko atu ki ai mo e tali ʻe ke ngāueʻaki

Ko e meʻa ʻoku ngāueʻaki ʻa e ʻavano ʻo e personal branding?

Ko e ʻavano ʻo e personal branding ʻoku hoko atu mei he ʻata, pea mo e ʻata ʻe ke hoko atu ki ai. ʻOku hoko atu ki he vaʻa ʻo e ngāue ʻe ke ngāueʻaki, ko e kau ʻoku ngāueʻaki, mo e ʻatamai ʻe ke hoko atu ki ai. Ko e ʻavano ʻo e ʻatamai mo e kau ʻofa ʻoku ngāueʻaki ʻa e ʻavano ʻo e ngāue, pea mo e ʻatamai ʻe ke hoko atu ki ai, pea mo e ʻatamai ʻe ke ngāueʻaki

• Ko e tuʻu ʻo e ʻatamai:tokoni ki he ngāue, kau ʻoku ngāueʻaki, mo e ʻatamai ʻe ke hoko atu ki ai
• Ko e ʻatamai:Ke fai ha toe me'a 'i he ngaahi ngāue, ngāue, examples mo e fehokotaki 'o e kau tefito.
• Fakafiemālieʻi:Tō ki he ngaahi meʻa fakafuofua kotoa pe, kae ʻikai ha taimi ʻe toe ʻo hoko ko e meʻa tatau.
• Māʻolunga:Fai ha ngāue ʻo kainga, ʻo ka ko e kau tefito ʻe lava ke nau fakaʻilongaʻi.
• Fakamaʻa tangata:Fakatātā haʻane fakafonua mo e tuʻotanu, ngāue, mo e ngāue.

Ko e fehuʻi ʻo e kupu “personal branding” ko haʻane meʻa mai?

Ko e kupupersonalku mai ʻi he Lea Lātin meipersona, a term associated with a person or role. Ko e brandingnaʻe hoko mai ʻi he ʻuhinga ʻo ha faʻahinga fakafuofua pea naʻe toe hoko ko e ʻuhinga ʻo e puleʻanga ʻo e tuʻotanu, ngāue, mo e ʻuhinga. Ko e personal branding ku naʻe fakaʻapaʻapa ha meʻa ni ʻi he taha ʻo e taha ʻe hoko ko e taha ʻe tefito.

Ko e kau tefito ʻo e fehuʻi ku ne hoko ʻi he taimi ni ko e ngāue ʻe ʻikai kei tali tuʻu ʻi he taha ʻe ʻeikivā pea ko e puleʻanga digital ne toe hoko ko e ʻuhinga ʻo e taha ʻe tefito ʻe lava ke nau fakaʻilongaʻi. Ka ko e ngāue ʻo e puleʻanga ʻo e taha ʻe tefito ku ne ʻi ai pe.

Ko ha taha ʻo e kau tefito ʻo e taha: Coco Chanel

Naʻe fai ʻe Coco Chanel ha lea ʻo e taha ʻe tefito ʻe uesia ʻi he taha ʻo e ngāue fakafuofua. Ko e hingoa, ko e māmāna, ko e fetuʻutaki, mo e taha ʻe uesia ʻi he ngāue ʻo e fakaʻuhinga ʻo e fefine ne toe hoko ko e taha ʻe tefito ʻe uesia ʻi he taha ʻo e fakafuofua mo e fakamaʻa tangata. Ko e taha ʻe tefito mo e fale ʻo e ngāue ne toe hoko ko e taha ʻe tefito ʻe uesia.

Ko e kau tefito ʻo e taha ʻe tefito ku ne ʻikai ke ke fai ha taha ʻe tefito ʻe uesia. Ku ke fai ha taha ʻe tefito ʻe uesia ʻi he ngāue, ngāue, mo e fetuʻutaki. Ko e taha ʻe tefito ʻe uesia ku ne toe hoko ko e taha ʻe tefito ʻe uesia ʻi he taha ʻe tefito ʻe lava ke nau fakaʻilongaʻi.

Kounga fetuʻu ki he branding ʻi he tangata

• Maʻu fetuʻu ʻo e tangata:ko e fuʻu fuʻu ʻa e kau mai mei he ngāue mo e māmani.
• Ko e tuʻu ʻo e ʻatamai:ko e toʻu ʻoku kei fai mo e ʻai kei fakahoko ʻi loto ʻo e kau fefine.
• Kounga fetuʻu ki he ʻulungānga:tokoni ke fakapapauʻi ʻe he taha ʻo e founga ʻo e māʻolunga mo e ʻakau.
• Puleʻanga:ko e ʻatamai ʻo e taha ʻi ha feituʻu taha.
• Māʻolunga:ko e ʻamanaki ʻo e kau ʻi he ngāue ʻo e taha.
• Foliosi:ko e tohi ʻo e ngāue, kōvana mo e māʻolunga.
• Tali ʻo e ʻamanaki:ko e ʻatamai ʻo e taha ʻi ha feituʻu taha, pea mo e ʻatamai ʻo e taha ke ne ʻomi.
• Netiwaʻk:ko e ʻuhinga ʻo e kau ʻi he taha mo e taha, pea mo e ʻatamai ʻo e taha ke ne ʻomi ha taha.
• Fotupaʻanga ʻi he laʻi:ko e kole ʻo e tohi ʻi he laʻi ʻe ʻomi ha taha.

Ha fakataha ki he taha ʻo e tohi kotoa

Koloa Fakataha ʻo e Branding: ʻuluaki ʻi he ʻapi ʻo e kāinga

Tohi ʻa Pascal Bachmann ko e tohi ʻe tatau ke fakafoki ʻa e paʻanga. ʻOku ne fakapapauʻi ʻa e tuʻunga ʻo e kāinga mo e ʻapi ʻo e kāinga mo e tali ʻo e kāinga ʻe nima. Ko ia ʻe lava ke fakamanavata ʻa e kau fakafoʻou, kau fakahinohino, kau fakafoʻou mo e kau fakahinohino ʻe ʻikai kei fakaholo.

Te u siʻi ʻo e tohi ʻi he taimi ʻoku kei maʻu ʻa e fuʻu ʻo e kāinga ʻi he mālohi kae ʻoua ʻe lava ke fakapapauʻi ʻa e ʻuluaki, e kātoatoa pe ʻa e holo ʻo e kāinga. Ko e ʻuluaki ʻo e tohi ko e ʻuluaki ʻo e kāinga ʻe lava ke ne fakafoki ʻa e paʻanga, pea mo e ʻuluaki ʻo e kāinga ʻe lava ke ne fakafoki ʻa e paʻanga.

Oku ʻIkonakava: ʻilo ʻa e kāinga mo e paʻanga

Ko Harveer Singh ʻoku ngāueʻaki ke hoko atu ʻa e kāinga ʻi he ngaahi mālohi ʻo e kāinga ʻe lava. Ko e fuʻu ʻo e tohi ko e fuʻu ʻo e kāinga, pea mo e fuʻu ʻo e kāinga ʻe lava ke ne ngāueʻaki ʻa e kāinga ʻo e kāinga mo e paʻanga.

Te u siʻi ʻo e tohi ʻi he taimi ʻoku kei maʻu ʻa e fuʻu ʻo e kāinga ʻi he mālohi kae ʻoua ʻe lava ke fakapapauʻi ʻa e ʻuluaki, e kātoatoa pe ʻa e holo ʻo e kāinga. Ko e ʻuluaki ʻo e tohi ko e ʻuluaki ʻo e kāinga ʻe lava ke ne fakafoki ʻa e paʻanga, pea mo e ʻuluaki ʻo e kāinga ʻe lava ke ne fakafoki ʻa e paʻanga.

Fakapapauʻi ʻa e Branding, Fakapapauʻi ʻa e Kāinga: fakalele ʻo e kāinga ʻe tatau

Ko Andy Storch mo Mike Kim ʻoku ngāueʻaki ʻa e kau fakafoʻou ʻe lava ke ne ngāueʻaki ʻa e kāinga ʻo e kāinga mo e paʻanga. Ko e tohi ʻe tatau ke fakapapauʻi ʻa e tuʻunga ʻo e kāinga mo e ʻuluaki ʻo e kāinga, pea mo e ʻuluaki ʻo e kāinga ʻe lava ke ne fakafoki ʻa e paʻanga.

Te u siʻi ʻo e tohi ʻi he taimi ʻoku kei maʻu ʻa e fuʻu ʻo e kāinga ʻi he mālohi kae ʻoua ʻe lava ke fakapapauʻi ʻa e ʻuluaki, e kātoatoa pe ʻa e holo ʻo e kāinga. Ko e ʻuluaki ʻo e tohi ko e ʻuluaki ʻo e kāinga ʻe lava ke ne fakafoki ʻa e paʻanga, pea mo e ʻuluaki ʻo e kāinga ʻe lava ke ne fakafoki ʻa e paʻanga.

Faleʻi ʻe he kāinga

Konsultanti pe ʻeikivale: filifili The Personal Branding Blueprintmo e ʻapi ʻo e kāinga mo e tali ʻo e kāinga.

Kau fakahinohino pe ʻeikivale hou: filifili Ko ho taha ʻoku ʻikai ke talike lava ke fakapapauʻi ʻa e ʻilo ʻa e kāinga mo e paʻanga.

Kau fakafoʻou ʻo e kāinga pe ʻeikivale: filifili Own Your Brand, Own Your Careerke lava ke fakapapauʻi ʻa e ʻuluaki ʻo e kāinga mo e paʻanga.

Kau fakaholo ʻo e kāinga: Kakai ha vaʻinga maluʻi ʻi he vaʻinga ʻo e tefitoʻi fakamuimui pea ʻo hiki ke kehekehe ʻa e hala ʻo e fou ko e tali ko ia, pea toki kehekehe ʻo ia ko e tali ʻoku tatau ke fakafiefia.