3 tohi fakataha ki he tuʻufaʻanga ʻo e pakitiʻaki komipani mo e foʻi fakaʻosi

Ko e hā e tatau ʻi he tohi ʻoku fakataʻu ʻe he taha

Ko e tali ʻeni ʻoku siʻi pe ʻi ha ʻuluaki fakamuʻa mo e ongo ʻuhinga ʻo e tohi ʻe taha ʻoku ui ko e tohi fakafonua ʻo e puleʻangaBranding & Packagingtokoniʻi ki he sivilaise ʻo e tangata ʻe Marianne R. Klimchuk mo Sandra A. KrasovecKo e tohi ʻo e ʻulungānga ʻo e pakititokanga ki he hā ʻo e ʻulungānga ʻo e pakiti mei he ʻuhinga ki he ʻakau; ko e ongo lisiʻi ʻi Amazon ʻoku kehe ʻi he ʻuhinga ʻuluaki mo e ʻuhinga tuʻa

Ko e ʻuhinga ʻe taha pea ʻe taha ʻoku ʻikai ke toe tali ko e tohi ʻe taha ʻe kehe; ko e ʻuhinga tuʻa ʻoku kehe ʻi he taha ʻoku kei fai ʻa e ako ʻo e puleʻanga ʻi he taimi ni, pea ko e ʻuhinga ʻuluaki ʻe lava ke kei maʻu ʻa e taha ʻe kehe ʻi he taimi ʻo e ʻakau kakala, ʻo e ʻakau ʻo e taimi kahaʻu, pe ʻo e ʻakau ʻo e paʻanga ʻoku mou maʻu

Ko e hā ʻe tatau ʻa e ʻulungānga ʻo e pakiti ke fakataʻu?

• Ko e ilo: ngā tae, ngā āhuatanga, te tuhi me ngā hanga e mau tonu ai te tautoko.
• Positioning:ngā tohu ā-kanohi, ā-rorohiko hoki e whakaatu ana i te kaupapa, te kounga me te hunga whakaritea.
• Function:te tiaki, te mau, te huaki, te whakapapa me te whakahaere whakawa.
• Information:he rārangi mārama o ngā ingoa, ngā painga, ngā whakatūranga me ngā tuhinga e whakaritea e te ture.
• Shelf impact:te kitea me te wehekeheke i roto i ngā horopaki hoko ā-tinana, ā-matihiko hoki.
• Sustainability:ngā whiringa kaha, whakaputa hoki e whakaarohia ana i runga i te ora o te pākahi.

Ko te wahi i timata mai ai te kupu "pākahi"?

Pākahika hangaia ipākete, which developed from the idea of a pack or bundle prepared for carrying. The commercial meaning expanded from wrapping and protection to the complete designed container, label and presentation surrounding a product.

I te wā i tu ngā pākahi hei papa hoko nui, ka tu hoki hei papa whakapaipai. Ko te āhuatanga, te tae, te tuhi me te kaha e taea ai te tautoko i te kaiwhakauru i mua i te kaitoro rongorongo ranei i kōrero ki te kaihoko.

He tauira tawhito rongonui: te ipu kontua o Coca-Cola

I hanga te ipu kontua o Coca-Cola ki te waihanga i te pākahi e taea ai te tautoko, ahakoa ko te āhuatanga anake. Ko tōna āhuatanga tūtohu e whakaatu ana me pēhea te pākahi hanga e taea ai te mahi hei taonga whakapaipai pūmau, kaua ko te mau anake i te tohu kua whakairohia.

Ko e tohi ko ia, ko e packaging identity ʻi he ngaahi leva. ʻOku hiʻi hake ʻe he graphics ʻa e mate, ka ko e sakalamu, matēriale mo e tusi ʻo e packaging ʻe lava ke fai ʻa e tohi ʻi he taimi ko ia ʻoku ʻikai ha ʻa e lēpi ʻo e packaging pe ʻoku siʻi ʻa e packaging ʻi he tafaʻaki.

Ko e kupu ʻe fēfē hake ki he branding ʻo e packaging

• Packaging ʻangaʻanga:ko e tuʻunga ʻe tolu ʻo e packaging mo e konga ʻo e packaging.
• Tahi ʻo e lēpi:ko e tahi ʻo e tohi, ʻinofomēshon mo e konga ʻo e lāʻi ʻo e lēpi.
• Dieline:ko e temipāti ʻo e ngaue ʻe faʻa hake ʻa e kuata, fakafolifoli mo e ngaahi meʻa ʻe tā ʻi he lēpi.
• Unboxing:ko e ʻinofomēshon ʻo e tuku ʻo e packaging mo e tohi ʻo e meʻa.
• Shelf impact:ko e ʻamanaki ʻo e packaging ke hiʻi hake ʻa e mate mo e tā ʻi he fale ʻo e kau.
• Trade dress:ko e ngaahi uikeha ʻe ʻata ki he nāunau ʻo e kautaha.
• Packaging ʻi he muʻa:ko e packaging ʻe tā ʻi he meʻa ʻi he muʻa.
• Packaging ʻi he tuʻa:ko e ʻuluaki ʻo e packaging ʻe fakaholo, ʻe puipui ʻo e packaging ʻi he muʻa pe ʻe tā ʻi he meʻa.
• Packaging ʻe ʻikai kehekehe:teu fakapauni ki he tui ni 'i he taimi kotoa pe 'o e lifuka.
• Mock-up:ko e prototype fiziki pea mo e digital 'oku ui ke faka'ilonga'i 'e he tu'ufonua ki mu'a 'o e tui.

Ki he taha eni 'o e fili kotoa

Branding & Packaging: ko e taha 'oku ne tui 'o e 'ata

Ko ia 'e Kindle title ni 'a e hohoko 'i he ala 'o e tui ki he mafai ke tokoni 'a e brand identity. Tēnā 'o tali ia 'i ha tu'unga 'o e tui 'o e conceptual 'i he taimi 'o e tui mo e taha 'o e tui 'o e production pea mo e workflow 'a e pisinisi.

Packaging Design, Second Edition: ko e tohi 'o e pisinisi 'oku fu'u

Ko e tohi 'a Klimchuk mo Krasovec 'o e second edition ko e fili lea 'oku ma'a ma'a 'o e kau tui mo e kau brand. 'Oku 'i ai 'a e research, creative development, stakeholder considerations, production mo e mafai 'o e tui 'o e package ki he retail.

Packaging Design, First Edition: ko e framework 'oku ne tui

Ko e tohi 'a mu'a 'oku 'i ai 'a e taha 'oku ne tui 'o e framework 'o e pisinisi. Tēnā ke fili 'o ia 'i ha tu'unga 'o e historical comparison, hardcover preference, study 'o e development 'o e discipline pea mo e taha 'o e Amazon offer 'oku 'i ai 'a e mafai 'o e tui 'o e price. Ko e kau 'oku nau fili 'o e latest version 'oku fili 'o e second edition.

Fili 'a e reader

Branding beginner:filifiliBranding & Packagingki he tui 'o e introduction 'oku ne tui.

Working designer pea mo e student 'oku 'i ai 'a e taha 'oku ne tui:filifili 'a e second edition 'oKo e tohi ʻo e ʻulungānga ʻo e pakiti.

Collector pea mo e edition researcher:langa 'a e first edition 'oKo e tohi ʻo e ʻulungānga ʻo e pakiti.