3 tohi fakataha 'o e tokoni ki he pule'anga fakataha

Ko e founga ʻi he taha ʻo e pusi ʻo e marketing ʻo e ʻinifluensa

Tokonitalení ʻa e kau taha: ko e founga ke fakapapauʻi ha puleʻanga totonu, fakangofua e kautaha ʻo e meʻa mai mo e taha ke lava ʻo e kau ngāue puleʻanga.Māketingi ʻo e Faʻehāngatatokoni mai ʻa e founga ʻo e kau kampeini, ʻi heʻene ʻai, ko e kau puleʻanga mo e kautaha ʻo e ngāue ke fili e kau taha, tatau e fuʻu mālōlō mo e taha ke ngāueʻaki.Influencer Creephoko atu ʻi he taha ʻi he ʻulungānga ʻo e meʻa mai, pea mo e kau taha ke ngāueʻaki ʻa e founga ʻo e puleʻanga totonu, pea mo e kau ngāue puleʻanga ke ngāueʻaki ʻa e founga ʻo e kau taha.

Ko e toko talu ʻo e taha ʻe tolu ʻoku ʻikai kei maʻu ʻi ha pusi taha: ko e kau taha ʻe maʻu ha taha, ko e kautaha ʻe tuku ha ʻinifluensa mo e puleʻanga ʻe lava ke ngāueʻaki. Ko e founga ʻo e taha ke tali ʻe fekauʻaki mo e taha ke ke maʻu ha taha, ke ke tuku ha kampeini pe ke ke ngāueʻaki ha puleʻanga ʻo e ʻinifluensa.

Ko e meʻa ʻe hoko ʻo e marketing ʻo e ʻinifluensa ke maʻu ha taha?

Ko e taha ke maʻu ha taha ʻe fekauʻaki mo e taha ke tatau. Ko e kau taha, lea mo e kau ngāue puleʻanga ke tatau ke maʻu ha taha mo e puleʻanga; ko e kau ngāue puleʻanga ke tatau ke maʻu ha taha mo e kau taha; pea mo e kau ngāue puleʻanga ke tatau ke maʻu ha taha mo e kau taha.

• Founga ʻo e kau taha:ko e kau taha ʻe ngāueʻaki ki he kau ngāue puleʻanga ʻe tatau ke maʻu ha taha mo e puleʻanga mo e taha.
• Founga ʻo e puleʻanga:ʻoku ʻi ai ʻa e vaʻa ʻo e kau faʻitaha ʻe niʻihi ki he taha ni ʻo e ngaahi ʻuho ʻe ua.
• Talavai ʻo e kau faihia:ʻe lava ʻe he kau faihia ke fakafoki atu ʻi he taimi ʻo e ʻuhinga ʻo e ngaahi meʻa ʻe tali.
• Folauki:ʻo e ʻuhinga fakapaʻanga ʻe hiki ʻo ʻilo.
• Tekinolosi:ʻe taha ʻo e meʻa ke fakatau ʻe he ʻatamai ʻo e ngaahi meʻa ʻe taha, ko e ʻilo, ko e fakafoki atu, ko e ngaahi meʻa ʻe taha, pe ko e meʻa ke totongi.

Ko fe haʻane ʻa e kupu ʻinfluencerʻ?

Influencenaʻa ne ʻuluaki ʻi he lea faka-ʻIngilisi maʻa e lea faka-Falani ʻoue maʻa e lea faka-Latina ʻo e kusamuʻa.influere, means “to flow into.” Long before social platforms, influence described an indirect power capable of shaping attitudes, decisions or behaviour. The noun influencerko e taha ʻo e kau ʻe lava ke fai ha meʻa ʻe taha.

Ko e tali ʻa e kau ʻe lava ke ne faʻu ʻi he taimi ʻo e ʻuhinga ʻo e ngaahi meʻa ʻe taha, ko e taha ʻo e kau faihia ʻe lava, mo e taha ʻo e kau ʻe lava ke ne tali ʻe he kahaʻu. Ko e kaha ʻuli ʻe lava ke ne ʻomi ha taha ni ʻo e ngaahi meʻa ʻe taha: koe ʻuhinga ʻo e kaha ʻuli, koe ʻuhinga ʻo e kaha ʻuli, koe ʻuhinga ʻo e kaha ʻuli, koe ʻuhinga ʻo e kaha ʻuli, koe ʻuhinga ʻo e kaha ʻuli.

Ko ha lea ʻoku ʻi ai: Michael Jordan mo Nike

Ko e ʻuhinga ʻo Michael Jordan mo Nike ʻe lava ke ne ʻomi ha taha ni ʻo e ngaahi meʻa ʻe taha, ko e ʻuhinga ʻo e kaha ʻuli, ko e ʻuhinga ʻo e kaha ʻuli, mo e ʻuhinga ʻo e kaha ʻuli. Jordan ne foʻu ʻa e ngaahi meʻa ʻe taha, ʻa e ngaahi meʻa ʻe taha, mo e ʻuhinga ʻo e kaha ʻuli; Nike ne lava ke ne ʻomi ha taha ni ʻo e ngaahi meʻa ʻe taha, ʻa e ʻuhinga ʻo e kaha ʻuli, mo e ʻuhinga ʻo e kaha ʻuli.

Ko e meʻa ʻe taha ʻe lava ke ne ʻomi ha taha ni ʻo e ngaahi meʻa ʻe taha. Ko e ʻuhinga ʻo e kaha ʻuli, ko e ʻuhinga ʻo e kaha ʻuli, mo e ʻuhinga ʻo e kaha ʻuli ʻe lava ke ne ʻomi ha taha ni ʻo e ngaahi meʻa ʻe taha, ʻe lava ke ne ʻomi ha taha ni ʻo e ngaahi meʻa ʻe taha.

Ko e ngaahi kupu ʻe hā ʻe fē ʻo e ʻinfluencer marketingʻ

• Kaihanga:ko ha tangata ko ia neongo toe tuku mai ki he kahaʻu ʻo e ngaahi meʻa mo e kau taki.
• Puleʻanga ʻi he tangata:ko e ngaahi fetuʻutaki ʻi he tangata ʻe tokoni ke fakakakato.
• Tali:ko e tali ʻi mamani ʻo e puleʻanga ʻo ha meʻa ʻo ha ʻofisi.
• Ambasada ʻo e puleʻanga:ko ha kai taki ʻo e puleʻanga ʻi he taimi lahi.
• ʻEconomia ʻo e kaihanga:ko e maketi ʻi he ngaahi meʻa ʻo e kahaʻu ʻi he taki ʻo e kau taki.
• Mamani:ko e tali ʻi mamani ʻi he lotu, ʻi he ʻofi, mo e ngaahi meʻa ʻe fai.
• Kiʻi ʻo e tali:ko e tali ʻi he taki ʻo e kau taki pe ʻi he taimi ʻo e kahaʻu.
• Puleʻanga ʻo e meʻa:ko e fakamatala ʻo e kaihanga ʻo e kau taki, ʻo e meʻa, ʻo e ngaahi meʻa ʻe fai mo e ngaahi meʻa ʻe kei hoko.
• Maketingi ʻo e ʻofisi:ko e tali ʻi mamani ʻo e meʻa ʻo e ʻofisi ʻe tali ʻi he ngaahi meʻa ʻe fai ʻe taha.

Kakai faka-tahi ki he tuʻufaʻanga ʻo kinautolu kotoa pē

Influencer: ko e tohi ʻa e kau-taki

Ko Brittany Hennessy ʻa na nuʻu mai ki he kau naʻe fiemaʻu ke lava ʻa e matakali ʻi he social ki he ngāue fakapuleʻanga ʻo sī ʻi he puleʻanga ʻa e kau. Ko e fetuʻutaki ʻi he kautaha, ngāue ʻo e kau fakafoʻou, talamonū, mo e vaʻa ʻo e puleʻanga ʻo e kau, ʻoku ne fakatau ʻa e tohi ko ia ko e fili malohi taha mo e kau naʻe fiemaʻu ke lava.

Fili ʻa ia ʻo ka naʻe fiemaʻu ke ʻilo ʻe he puleʻanga ʻa e kau pe ko ʻeha ke lava ʻa e ngāue ʻo e kau ʻi he ngāue fakapuleʻanga. Ko e tuʻunga neongo ʻoku ne tali ki he taha ʻoku kei tuʻu ʻi he ʻuluaki, pea mo e matakali ʻo e kau ʻi he ngāue ʻa e kau.

Influencer Marketing: ko e vaʻa ʻo e ʻofa

Ko e fili ʻeni ʻoku tuʻu ʻi he vaʻa ʻo e puleʻanga: ko e puleʻanga, ʻofisi mo e kau ʻo e vaʻa. Ko e tuʻunga ʻoku ne maʻu ʻi he ngāue ʻa e kau ʻi he vaʻa ʻo e ʻofa, ʻoku kei tuʻu ʻi he ʻofa mo e kau, ngāue, mo e tuʻunga ʻo e ngāue.

Fili ʻa ia ʻo ka naʻe fiemaʻu ke lava ʻa e kampeini, pea mo e ʻikai ke fiemaʻu ke lava ʻa e kau ʻi he ngāue ʻa e kau. ʻOsi ʻa e lau ʻo e tohi mo e ʻene ʻakau ʻi he lau ʻo Amazon, ʻo ka ko e tohi foʻou ʻoku neongo ʻi he lau.

Influencer Creep: ko e vaʻa ʻo e tali

Ko e ʻene ʻakau, Sophie Bishop, ʻa na nuʻu mai ki he ngāue ʻa e kau ʻi he ngāue ʻa e kau, ʻoku ne kei tuʻu ʻi he ʻofa ʻa e kau, mo e ngāue ʻa e kau ʻi he ngāue ʻa e kau. Ko e ngāue ʻa e kau, ʻoku kei tuʻu ʻi he ngāue ʻa e kau, pea mo e tuʻunga ʻo e ngāue ʻoku kei tuʻu ʻi he ngāue ʻa e kau.

Fili ʻa ia ʻo ka naʻe fiemaʻu ke ʻilo ʻe he ngāue ʻa e kau, pea mo e taha ʻoku kei tuʻu ʻi he ʻuluaki. ʻOku neongo ʻi he kau ʻo e ngāue, ʻakami mo e kau ʻo e ngāue, ʻoku kei tuʻu ʻi he ngāue ʻa e kau.

Fili ʻa e kau ʻe he kau ʻo e tohi

Ko e kau ʻi he ngāue ʻa e kau,FiliTokoniKo e tohi ʻa e kau ʻi he ngāue ʻa e kau, mo e ngāue ʻa e kau ʻi he ngāue ʻa e kau.

Ko e puleʻanga, ʻofisi mo e kau ʻo e vaʻa:FiliMāketingi ʻo e FaʻehāngataKo e tohi ʻa e kau ʻi he ngāue ʻa e kau, mo e ngāue ʻa e kau ʻi he ngāue ʻa e kau.

Ko e kau ʻo e ngāue, ʻakami mo e kau ʻo e ngāue:FiliInfluencer CreepKo e tohi ʻa e kau ʻi he ngāue ʻa e kau, mo e ngāue ʻa e kau ʻi he ngāue ʻa e kau.

Kaihautū maketienga matua:kau ai ki he tohi fakaʻamu mo e kampeini pea mo e taha ʻi he taha tōtoʻo ʻo e ʻilo ki he ngāue ʻo e tupu ʻo e puleʻanga ʻi he ʻapi ʻo e kautaha, ngāue mo e ʻapi ʻo e kautaha fakakalasi,