3 tohi fakataha ki he kamataʻu ʻo e ongo kuo fakataha

Ko e founga hono hokohoko ʻo e ngaahi pusi ʻo e ongoongo ʻo e kau ngāue

Tokoni mo ʻOsi ʻo e Hokohoko ʻo e Kau Ngāueteke ʻi ha tali ʻo e ongoongo ʻo e kau ngāue ʻo e taha, ʻi he taimi, mo e nofoʻanga, pea mo e mafai.Employer Branding For Dummiesʻo e founga ʻo e ngaahi ngāue ʻo e ongoongo ʻo e kau ngāue, ʻa e kumi ʻa e research, ʻa e EVP, ʻa e recruitment marketing, ʻa e employee experience, mo e measurement.Talent Chooses Youtokoni ʻi he tali ʻo e kau ngāue, pea mo e mafai ʻo e kau ngāue ʻo e taha, ʻi he taimi, pea mo e nofoʻanga.

Ko e fili ʻo e meʻa ʻe taha ʻe hoko atu ʻi he mafai. Ko e meʻa ʻe taha ʻe hoko atu ʻi he taimi, pea mo e nofoʻanga, pea mo e mafai. Ko e kau ngāue ʻo e taha, ʻi he taimi, pea mo e nofoʻanga, pea mo e mafai, ʻe hoko atu ʻi he meʻa ʻe taha.

Ko e meʻa ʻe hoko atu ʻi he tali ʻo e ongoongo ʻo e kau ngāue?

Ko e tali ʻo e ongoongo ʻo e kau ngāue ʻe taha, ʻe hoko atu ʻi he taimi, pea mo e nofoʻanga, pea mo e mafai, pea mo e tali ʻo e kau ngāue ʻo e taha, ʻi he taimi, pea mo e nofoʻanga.

• Vaʻinga:ko e research ʻo e kau ngāue, mo e insight ʻo e kau ngāue, ʻe hoko atu ʻi he tali ʻo e ongoongo ʻo e kau ngāue.
• Tokoni: te kau mai pea ki ai ko e fakamatala ʻo e mahaʻinga ʻo e tokoni ʻa e ʻofisi ki he kahaʻu.
• Mahino: te kau mai, te ʻuluaki ʻo e kau, te ʻofisi ʻo e ʻeiki mo e ngāue ʻi he ʻaho ʻo e kau mahino pea ki ai ko e tokoni ʻa e ʻofisi.
• Sioʻata: te kau mai ʻo e kāinga ʻo e ngāue ki ai ko e kau ʻo e ʻofisi, te ʻuluaki ʻo e kau, te ngāue ʻo e kau, mo e tali ʻo e kau.

Ko fe kāinga ʻo e fuakava ʻo e ʻofisi ʻoku ne ʻomi?

Ko e fuakava ʻofisiko e tangata pe ʻofisi ʻoku ne faʻu ngāue, pea tokoni naʻa ne ʻomi mai ʻi he fuakava ʻo e toʻi ʻo e hingoa pea naʻa ne ʻalu ki ai ko e ʻatamai, ʻuhinga mo e tali. Ko e ʻofisi ʻo e tokoni ʻoku ne ʻomi ʻo e ʻofisi ʻo e ʻofisi pea mo e ʻatamai ʻo e ʻofisi ʻo e ngāue.

Ko e ngāue ʻo e ʻofisi ʻoku ne ʻomi ʻi he taimi naʻe ʻomi ʻe e ʻofisi ʻo e ʻofisi ki he ngāue ʻo e kāinga ʻo e ngāue. Ko e ʻatamai ʻo e ʻofisi ʻoku ne ʻomi: ko e ʻofisi ʻoku ne ʻomi ʻe ʻatamai ʻaupito, pea ʻe ʻikai kei ʻomi.

Ko e ʻuhinga tatau: Google ko e ʻofisi ʻo e tokoni

Naʻa ne ʻomi ʻe Google ko e ʻofisi ʻo e tokoni ʻi he ʻuhinga ʻo e ngāue ʻo e ʻofisi, ʻo e ʻofisi ʻo e ʻeiki, ʻo e ngāue ʻo e kau, ʻo e ʻofisi ʻo e ʻofisi mo e ʻatamai ʻo e ngāue. Naʻa ne ʻomi ʻe he ʻofisi ʻo e ʻofisi ʻo e ngāue ʻo e ʻofisi ʻo e ʻofisi.

Ko e ʻatamai ʻoku ne ʻomi ʻe ke ʻomi ʻa e ʻofisi ʻo e ʻofisi. Ko e ʻofisi ʻo e tokoni ʻoku ne ʻomi ʻi he ʻuhinga ʻo e ʻofisi, ʻo e ʻofisi ʻo e ʻeiki, ʻo e ʻofisi ʻo e ʻofisi mo e ʻatamai ʻo e ngāue. Ko e ʻofisi ʻo e ʻofisi ʻoku ne ʻomi ʻe ke ʻomi ʻa e ʻofisi ʻo e ʻofisi ʻo e ngāue.

Ko e fuakava tatau ki he ʻofisi ʻo e tokoni

• ʻOfisi Value Proposition (EVP): Ko e vaʻinga mo e tāʻanga ʻo e ʻofa ki he kahaʻu ʻo e ongoongo ʻo haʻo kau mai.
• Employee experience:Ko e māmani ʻo e ngāueʻaki ki he ʻofisi.
• Candidate experience:Ko e ngāueʻaki ʻo ha kau tali ki he fuʻu tali, tali ʻo e ʻofisi, faleʻi, mo e tali.
• Recruitment marketing:Ko e fakataʻu mo e tokoni ki he kahaʻu ʻo e ongoongo ʻo haʻo kau mai, ʻi he ʻofa ki he kautaha mo e kamataʻanga.
• Talent attraction:Ko e fakafuʻu ʻo e ʻilo mo e ʻofa ki he kahaʻu ʻo e ongoongo ʻo haʻo kau mai.
• Employee advocacy:Ko e kau ngāue ʻo haʻo fakafuʻu ʻo e ʻofa ki he tāʻanga ʻo e ongoongo.
• Culture:Ko e ngāueʻaki, ngāue, mo e tali ʻo e ʻofisi.
• Retention:Ko e ʻofisi ʻo e ngāueʻaki ki he kahaʻu ʻo e ongoongo.
• Employer reputation:Ko e tali ʻo e kahaʻu, ngāue, mo e ʻofisi.

A closer look at each book

Tuku & Tuku Fakalakalaka Employer Branding: nofoʻanga ʻe taha

ʻOku fakafetaʻi ʻe Bryan Adams mo Charlotte Marshall ke fai ha fakalakalaka employer branding ʻe tatau ki ha kau taha, pea totonu ke ʻikai ha taha ʻe ʻikai tatau. ʻE lava ʻa e tukuaki ʻo e ppotu ʻi he taimi ʻe taha ʻoku ngāueʻaki ʻa e ongoongo ʻo e ngaahi gāue ʻe ʻikai tatau mei he kahaʻu.

Tuku ʻa e taha ʻi he taimi ʻe hā ʻo e fiemaʻu ʻe taha, ʻe hā ʻo e nofoʻanga ʻe taha, pea mo e fatongia ʻe taha ʻi he ʻuhinga ʻo e taha mo e nofoʻanga. ʻE lava ʻa e tukuaki ʻo e kau taha ke neongo ʻo e hingoa ʻo e ngaahi meʻa ʻe taha.

Fakalakalaka Employer Branding Koe Dummies: tohi kotoa

ʻOku fakafetaʻi ʻe Richard Mosley mo Lars Schmidt ha fakalakalaka ʻe taha. Ko e tohi ʻeni ʻe ʻomi ha ngāue, ha fakalakalaka employer-brand, ha EVP, ha kau, ha ʻapi, ha social media, ha ʻuhinga ʻo e kau, mo ha meʻa ʻe taha.

Tuku ʻa e taha ʻi he taimi ʻe hā ʻo e founga ʻo e taha, pea ʻe hā ʻo e fatongia ʻe taha ke neongo ʻo e HR, talent acquisition, communications, mo marketing. ʻE lava ʻa e tukuaki ʻo e kau taha ke neongo ʻo e ngaahi kahaʻu ʻe taha.

Talent Koe Tuku: ha ʻilo ki he kahaʻu

ʻOku fakafetaʻi ʻe James Ellis ha taha ʻe taha ʻi he ʻilo ki he kahaʻu. Ko e tohi ʻeni ʻe ʻomi ha ngāue ki he kahaʻu ʻe taha, pea mo e kau ʻe taha ʻe hā ʻo e ʻilo ki he taha ʻe taha.

Tuku ʻa e taha ʻi he taimi ʻe hā ʻo e kahaʻu ʻe taha: ha kahaʻu ʻe taha, ha ʻilo ki he taha ʻe taha, pea mo e ʻilo ki he taha ʻe taha ʻe ʻomi ha ngāue.

Fakamaʻalaʻalaʻanga ʻe ha kahaʻu

Fakalakalaka employer-brand leader:tukuEmployer Branding For Dummieski he founga ʻo e taha.

Brand strategist mo creative agency:tukuTokoni mo ʻOsi ʻo e Hokohoko ʻo e Kau Ngāueki he ʻilo ki he taha ʻe taha mo ha taha ʻe taha.

Recruiter mo talent-acquisition team:tukuTalent Chooses Youki he ʻilo ki he kahaʻu ʻe taha.

Leadership team:Fakatahaʻi ʻi he tefitoʻi fakasititeleni ʻa e ngaahi tuʻufonua fakapuleʻanga ʻo e puleʻanga ki he tohi kotoa pe ʻo fakapapauʻi ʻa e tali ʻo e kau puleʻanga ʻi he tefitoʻi ʻo e kau puleʻanga.