3 nga kau talaʻi ʻo e branding naʻa nau fakaʻilonga

Ko e founga hono tahaʻi ʻo e pusi ʻeni ʻo e tuʻutuʻuni branding

Graphic Design Rulestokoni ki ngāue fakavision: kalasi, typography, ʻata ʻe composition. Ko e pusi ʻa Thomas SwainBrandingtokoni ki faʻahinga, fakamatala ʻe tatau ʻo e tuʻutuʻuni mo e pisinisi. Ko e pusi ʻa Shireen SmithBrand Tunedtokoni ki tuʻutuʻuni brand ʻe ngā tuʻutuʻuni trademarks ʻe ngā meʻa fakalao, ʻe fai pe ʻe taha ʻe ngā tuʻutuʻuni ʻe taha ʻe ngā meʻa fakalao ʻe ngā meʻa fakalao

ʻOku ngāueʻi ʻeni ʻa e ngāue fakalao ʻe taha, pea ʻe taha ʻe ngā pusi ʻe taha. ʻE ngāue ʻe taha ʻe ngā tuʻutuʻuni visual pea ʻe ngā tuʻutuʻuni ʻe taha. ʻE ngāue ʻe taha ʻe ngā tuʻutuʻuni ʻe taha pea ʻe ngā tuʻutuʻuni ʻe taha ʻe ngā tuʻutuʻuni ʻe taha. ʻE ngāue ʻe taha ʻe ngā tuʻutuʻuni ʻe taha pea ʻe ngā tuʻutuʻuni ʻe taha ʻe ngā tuʻutuʻuni ʻe taha ʻe ngā meʻa fakalao

Ko e tuʻutuʻuni branding ʻe taha ʻe ngā tuʻutuʻuni ʻe taha?

• Māʻoni ki muʻa: tokoni ki ngāue, fakamatala ʻe tatau ʻo e tuʻutuʻuni mo e pisinisi, pea ʻe ngā tuʻutuʻuni visual
• Taha ʻe ngā tuʻutuʻuni ʻe taha: kau fakaʻamu ʻo e ngaahi ʻatā ʻe lava ke fakafiemā pea mo e founga ʻo e kātoʻa, pea ʻikai ha meʻa ʻe fai ʻo tānaki ki he kātoʻa.
• Lotukā mo e tamaʻilo: fakaʻapaʻapa ʻo ha sistēmi ʻe tū ʻi he tōʻonga ʻo e founga ʻe lava ke ngāueʻaki.
• ʻE lava ke ngāueʻaki ʻa e ʻatā ʻe tali ki he tali ʻo e kātoʻa: tokoni ki he ʻatā ʻo e kātoʻa ʻe ngāueʻaki ʻa e ngaahi meʻa, ʻaufakataha mo e founga.
• Te ke fakafuofua mei he tōʻonga: manako ki he hingoa, trademarks mo e ʻeiki ʻo e hingoa ʻo e kātoʻa pea ʻoua naʻa ke ngāueʻaki ʻa e paʻanga ʻi he ʻatā ʻo e kātoʻa.

Ko e fehuʻi ʻo e kupu ʻruleʻ mai?

Ko e kupu ʻruleʻ ʻi he lea faka-Pilitāniarulemai mei he lea ʻoulofagā mo he lea latīregula, meaning a straight stick, standard or guiding principle. In design and branding, a rule is therefore not merely a prohibition. It can be a repeatable standard that helps many decisions point in the same direction.

Ko e ngaahi ʻruleʻ ʻo e kātoʻa ʻe lava ke ngāueʻaki ʻo fakafiemā pea mo e tamaʻilo ʻo e founga ʻe ngāueʻaki. ʻE fakaʻapaʻapa ʻo e meʻa ʻe tū ʻi he tōʻonga pea mo e meʻa ʻe ngāueʻaki ʻo e founga.

Ha lea ʻe ono: sistēmi ʻo e founga ʻo IBM

Ko e ʻatā ʻo IBM ʻe fakafuofua ʻa e maʻu ʻo e ʻruleʻ ʻo e kātoʻa. Ko e hingoa ʻo e kātoʻa ʻe ʻi he ʻatā ʻo e kātoʻa, mo e founga ʻo e ʻatā ʻe ngāueʻaki ʻo e kātoʻa, ʻe lava ke ngāueʻaki ʻo e kātoʻa ʻi he ngaahi meʻa, ʻofisi, tūpuʻa mo e ʻatā ʻo e kātoʻa. ʻE ʻikai ke ngāueʻaki ʻa e ʻruleʻ ʻo e kātoʻa ʻo fai ʻa e meʻa ʻe tatau ʻo e kātoʻa; ʻe lava ke ngāueʻaki ʻo e founga ʻo e kātoʻa.

Ko e lesoni ko ia ʻe tū ʻo e ʻatā ʻo e kātoʻa ʻe lava ke ngāueʻaki ʻo e kalasi ʻi he tōʻonga. Ko e ʻatā ʻo e kātoʻa ʻe ngāueʻaki ʻo e kātoʻa ʻe lava ke ngāueʻaki ʻo e kātoʻa ʻi he ngaahi meʻa ʻe ngāueʻaki ʻo e kātoʻa pea ʻe ʻikai ke ngāueʻaki ʻa e ʻatā ʻo e kātoʻa ʻo fai ʻa e meʻa ʻe tatau ʻo e kātoʻa.

Ko e ngaahi kupu ʻe fēfē ʻo e ʻruleʻ ʻo e kātoʻa

• Sistēmi ʻo e ʻatā: ko e fakahinohino fakafonua ki ha founga ke fakaaonga'i kinautolu 'a e ngaahi elemeni brand.
• Sisitema ki ha design:ngaahi komponeniti reusable mo e ngāahi tu'utu'uni ki ha kau fakafonua tatau.
• Tōnga:ko e tofi'a tatau 'a e brand ke ne nofo 'i he
• Typography:e fili mo e tokoni ki ha fu'u type.
• Colour palette:ko e seti tatau 'o e ngaahi kulokula 'oku 'i he 'atakai.
• Distinctive asset:ko e elemeni 'oku 'ikai ko ha hingoa 'oku 'ikai ha taha, pea mo e hape, kulokula, pe mo e sangato.
• Trademark:ko e saite 'oku kei toe 'o e tama 'o e ongoongo 'a e me'a fakatau.
• Brand architecture:ko e uo 'o e founga 'o e brand, sub-brand mo e ngaahi me'a kehe.

Pea ke mahino ange ki he taha 'o kinautolu 'a e bukutaha

Graphic Design Rules: ngāue fakafonua

Na'e hoko atu 'e Chen Meihuan, bukutaha heni 'oku fakatau atu ha ngāue ngāue 'o e kulokula, typography, 'ata mo e hape. Filifili 'a e bukutaha heni 'i he taimi 'oku ke kelekele 'a e founga 'o e ngāue ngāue mo e me'a kehe 'oku hoko 'i he bukutaha, pea ke kelekele 'a e Amazon mo e BrandingMaps.com.

Ko e Vaʻinga: ko e fakakolo mo e pisinisi fakaaofikoli

Ko e tohi ʻa Thomas Swain ko e fili ʻoku kehekehe ki he kau faʻu pisinisi pe kau pisinisi siʻi ʻoku ala mai ki he tuʻufaʻu, mafai, mo e ʻuluaki ʻo e vaʻinga ʻoku hoko ko e taha ʻo e ngaahi polokalama ʻuluhi. Fili ʻa ia ʻi he taimi ko e vaʻinga ʻoku ʻikai malava pē ʻo ʻilo pe ʻoku ʻikai tatau pea mo e fonua ʻoku kehekehe ʻo e vaʻinga ʻoku hoko ʻo e pisinisi.

Vaʻinga: ko e strateteki ʻe fakahoko atu ki he ʻilo ʻa e puleʻanga

Naʻe tuʻu ʻe Shireen Smith ʻa e tohi ʻa ia mei he taha ʻo e kau taha ʻoku kehekehe ʻo e vaʻinga mo e ʻilo ʻa e puleʻanga. Fili ʻa ia ʻi he taimi ko e hingoa, fakalakalaka, fakafili, mo e ʻilo ʻa e puleʻanga ʻoku kehekehe ʻo e vaʻinga ʻoku hoko ko e ngaahi vaʻinga ʻo e pisinisi.

Fili ʻa e kau taha

Kau tufaʻanga ʻa e kapa:filifiliGraphic Design Rules.

Kau faʻu pisinisi pe kau pisinisi siʻi:filifili ʻa Thomas SwainBranding.

Kau strateteki pe kau ʻilo ʻa e puleʻanga:filifiliBrand Tuned.