3 tohi fakataha mo e design fakataha

Ko e founga hono taha ʻeni ʻo e ngaahi pusi kehe me design

Fakaʻehiʻi mo e Tohi ʻo e Brand ʻi Canvate tau ʻoku ngāueʻaki ʻi he tui ʻo e kau ngāue ʻoku kehekehe, kau pisinisi siʻi mo e kau ngāue ʻoku nau faʻu e ngaahi meʻa ʻoku ngāueʻaki ʻe he kautaha.The Principles of Logo Designtokoni ʻi he founga ʻo e ngaahi hingoa, sino, mo e ikonisi ʻoku maʻamafu.Ko e Fakalea ʻo e Tuʻungafai ʻa e ngaahi founga ʻo e kau ngāue ʻoku kehekehe, ʻo e kau tui ʻo e research mo e strategy ʻo e ngaahi meʻa ʻoku ngāueʻaki.

Ko e tolu pusi ʻeni ʻoku kehe ʻa e founga ʻo e ngāue. Canva ʻoku tokoni ʻi he ngāue ʻo e kautaha ʻi he ʻaho ni. Logo principles ʻoku tokoni ʻi he hingoa ʻo e kautaha. Brand-identity methodology ʻoku tokoni ʻi he founga ʻo e kautaha ʻo e hingoa, typography, kulokula, ʻata, leo mo e ngaahi ngāue ʻo e loki.

Ko e hā ʻe tā ʻi he branding mo e design?

Branding ʻoku fai ʻa e founga ʻo e kautaha ʻe kehekehe; design ʻoku fai ʻa e founga ʻo e kautaha ʻe kehekehe ʻo e ngaahi meʻa ʻoku ngāueʻaki.

• Purpose:fai ʻa e founga ʻo e kautaha ʻe kehekehe ʻo e kautaha mo e meʻa ʻe kehekehe.
• Positioning:tokoni mai ki he feituʻu ʻo e konga ʻo e breni ʻoku ke fiemaʻu.
• ʻOfi:fakaʻali ki he taha ʻo e strateteki ʻi he ngaahi meʻa fakafonua ʻoku ke ʻiloʻi ʻe he taha.
• Sisitema:tokoni mai ki he ngaahi tuʻutuʻuni ʻoku ngāueʻaki ʻi he ngaahi fomu, kau taha, mo e ngaahi kaniva.
• ʻIlotaha:fakapapauʻi ke ke fai ʻe he ngaahi pisinisi, serivisi mo e ngaahi tulifuaʻ ʻoku tautoko ki he polokalama ʻoku nau fai.

Ko e fehuʻi ʻo e ngaahi kupu „breniʻi“ mo „taʻanga“?

Breninaʻa ne tui ʻi ha kupu kuo ʻosi ʻoku nau ʻuhinga ki he tufi mo e ngaahi faʻahinga ʻoku faʻu ʻi he ngaahi koloa pea mo e ngaahi meʻa.Taʻangakuo ʻosi mai ʻi he lea Falanisiane mo ʻItaliani ʻi he ngaahi muna ʻo e Lati ʻoku nau ʻuhinga ki he faʻu, ʻo faʻa ʻuhinga pea mo e polokalama.

Ko e breniʻi mo e taʻanga ʻoku ʻui ʻe he taha ʻo ha meʻa ʻoku toe ʻi lalo ʻo e taʻanga ʻo e konga. Ko e breniʻi ʻoku ʻuhinga ki he ʻiloʻi mo e ʻuhinga; ko e taʻanga ʻoku ʻuhinga ki he ngaahi tuʻutuʻuni ʻoku fai ʻe he taha ʻoku nau ʻuhinga ki he ʻiloʻi ʻo e konga.

Ko e taha ʻo e ngaahi lea ʻoku ui ko e ʻilonga ʻo e breni: ko e ʻilonga ʻo e London Underground

Ko e ʻilonga ʻo e London Underground ʻoku kei fakahiki atu ʻe he ngaahi ʻelemeni ʻo e taʻanga ʻoku nau ʻiloʻi ʻe he taha ʻo ha sisitema ʻo e konga ʻoku ke toe ʻi lalo.

Ko e roundel, Johnston typeface, diagrammatic map mo e signage ʻoku kei fakahiki atu ʻe he taha ʻoku ke ʻiloʻi ʻe he taha ʻo ha meʻa ʻoku toe ʻi lalo ʻo e konga ʻo e transport network.

Ko e taha ʻo e ngaahi kupu ʻoku nau ʻuhinga ki he breniʻi mo e taʻanga

• ʻIlonga ʻo e konga:ʻi he ngaahi ʻelemeniti ʻi he taimi ni ʻo e kalasi ʻo e pisinisi.
• Logo:ʻeku pisinisi ʻi he tuʻufonua, simivuli pe maʻu ʻeku tohi ʻe taha.
• Wordmark:ʻeku logo ʻi he tuʻufonua ʻo e pisinisi ʻi he lea ʻo e tohi.
• Symbol:ʻeku tuʻufonua ʻe lava ke tau ʻa e ʻatamai pe maʻu ʻa e tohi.
• Typography:ʻeku fili mo e tokoni ʻo e lea ʻo e tohi.
• Art direction:ʻeku tuʻufonua ʻo e ʻatamai ʻi he taimi ni ʻo e ʻatamai mo e kau mai.
• Brand guidelines:ʻeku pisinisi ʻi he taimi ni ʻo e tuʻufonua ʻo e kalasi ʻo e pisinisi.
• Touchpoint:ʻeku taimi ni ʻo e kau mai ʻi he taimi ni ʻo e pisinisi.
• Design system:ʻeku pisinisi ʻi he taimi ni ʻo e tuʻufonua ʻo e kalasi ʻo e pisinisi ʻe lava ke tau ʻa e ʻatamai.

ʻOatu ʻi he taha ʻo e ngaahi pusi

Fakaʻehiʻi mo e Tohi ʻo e Brand ʻi Canva

Ko Laura Goodsell te tokoni ki he holoaki mo e founga ngāue. Naʻa ngāueʻaki ki he kau ngāue, kau maketi mo e kau siʻi kuo naʻa ke ngāueʻaki ʻi he meʻa fakataʻu ʻo e ngāue tatau kuo ʻi ai ha fale ngāue tāmateʻi tatau.

Tēʻeki ʻo pehē ʻe he ʻene ʻati: ko e founga ʻo e ngāue ʻo e kau social, kau maketi mo e kau ʻe kehekehe ʻo e ngāue tatau. Ko e temipaleti ʻe fakafuofua ʻa e ngāue, ka ko e mafai ʻe lava ʻo e ngāue tatau ʻi he tuʻunga ʻo e founga ngāue ʻo e tāmateʻi mo e ngāue tatau.

The Principles of Logo Design

Ko George Bokhua ʻoku ngāue ʻi he ngāue ʻo e holoaki ʻo e sino, simipi mo e ʻakau. Ko e pusi ko ia ʻoku ngāue ʻo e founga ngāue tatau mo e kau tāmateʻi ʻe kehekehe ʻa e ngāue tatau, mo e kehekehe ʻo e sino, simipi mo e ʻakau.

Tēʻeki ʻo pehē ʻe he ʻene ʻati: ko e sino, simipi mo e ʻakau pe. Ko e logo ʻe lava ʻo e kehekehe ʻi he taimi ʻo e ngāue tatau, ʻi he taimi ʻo e ngāue tatau ʻi he meʻa fakataʻu, ʻi he taimi ʻo e ngāue tatau ʻi he meʻa fakakoloa, mo e kehekehe ʻo e ngāue tatau ʻi he meʻa fakakoloa.

Ko e Fakalea ʻo e Tuʻunga

Ko Catharine Slade-Brooking ʻoku ngāue ʻi he ngāue ʻo e founga ngāue tatau, mei he ngāue ʻo e tāmateʻi, he ngāue ʻo e sino, simipi mo e ʻakau, mo e kehekehe ʻo e ngāue tatau. Ko e pusi ko ia ʻoku ngāue ʻo e founga ngāue tatau mo e kau tāmateʻi ʻe kehekehe ʻa e ngāue tatau.

Tēʻeki ʻo pehē ʻe he ʻene ʻati: ko e founga ʻo e ngāue ʻo e kau ngāue, kau maketi mo e kau siʻi kuo naʻa ke ngāueʻaki ʻi he meʻa fakataʻu ʻo e ngāue tatau. Ko e logo ʻe lava ʻo e kehekehe ʻi he taimi ʻo e ngāue tatau, ʻi he taimi ʻo e ngāue tatau ʻi he meʻa fakataʻu, ʻi he taimi ʻo e ngāue tatau ʻi he meʻa fakakoloa, mo e kehekehe ʻo e ngāue tatau ʻi he meʻa fakakoloa.

Fakaʻilo ki he kāinga ʻo e tohi

Kau ngāue tatau pe, pe Canva ʻoku ou hāfilimiFakaʻehiʻi mo e Tohi ʻo e Brand ʻi Canva.

Kau tāmateʻi logo pefilimiThe Principles of Logo Design.

Kau tāmateʻi ʻe kehekehe ʻa e ngāue tatau pe, pe ʻofisi pefilimiKo e Fakalea ʻo e Tuʻunga.

Kau ngāue tatau siʻi ʻi totonu ʻo e kāinga maketi pekau ngāue ʻaki ʻa e tohi ʻo Canva mo e ngāue tatau ʻo e sino, simipi mo e ʻakau, ke kehekehe ʻa e ngāue tatau ʻi he taimi ʻo e ngāue tatau.