3 poutū brand strategy kuo hila

Ko e hā e meʻa ʻeni ʻo e pusi fakakolo meʻa ʻeni

Poutū ʻo e ʻea, ʻo e ʻatamai, ʻo e ʻosaiteke ʻeni ʻa e pusi ʻo ha sistēma ʻōfisi fakafonua ʻo e ʻea.Tāofiʻanga ʻo te māhinasio ʻeni ʻa e tefia ʻi he taimi lalahi ʻo e marketing ʻo e pusi ʻo e ngaahi ʻaho ʻo e ʻuni ʻo e kau faiako ʻo māmani.Ko e Tohi ʻo e Tāofiʻanga ʻo e ʻUhingafakalakalaka ʻeni ʻa e stratējia ʻo ha lisi kompiuta ʻo e taha ʻo e kau faiako ʻo e pusi, ʻo e kau faiako ʻo e pusi, ʻo e kau faiako ʻo e pusi.

Ko e pusi ʻeni ʻoku ʻi ha ngaahi leva ʻe tolu. Ko e taha ʻoku kehekehe ʻi he ʻuluaki mo e fakalele ʻo e ʻofisi, ko e taha ʻoku kehekehe ʻi he ʻinivesi mo e kau faiako ʻo e pusi, mo ko e taha ʻoku kehekehe ʻi he ʻinivesi mo e kau faiako ʻo e pusi. Ko e fili ʻe sio ʻeni ʻe taha ʻo e meʻa ʻeni ʻoku kehekehe ʻi he taimi lalahi ʻo e ʻofisi, ʻo e taimi lalahi ʻo e ʻofisi, ʻo e taimi lalahi ʻo e ʻofisi.

Ko e hā ʻe fili ʻe ha pusi ʻo e stratējia?

• Kakai:ko e kau ʻoku kehekehe ʻi he ʻofisi ʻo e pusi ʻo e ʻea.
• Ko e pusi ʻeni ʻoku ʻi ha leva ʻe taha:koe tohi ʻoku tatau ʻa e kautaha ki ai.
• Value proposition:koe valú ʻoku fakaʻapaʻapa ki he kau tali ʻokú ne tali.
• Distinctive assets:koe ngaahi meʻa ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha, ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha, ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha.
• Experience:koe ngaahi ngāue mo e kau tali ʻoku ke fai hoko ʻa e tali ʻoku tatau.
• Measurement:koe ngaahi meʻa ʻoku ke fai ʻo tali ʻoku tatau ʻi he taimi ʻoku ke kehe, mo e kau tali ʻoku ke kehe ʻi he ʻaho ni.

Ko fe koe ʻeni ʻa e kupu ʻeni ʻo ʻeke?

Strategyku ʻoku ʻomi mei he lea ʻElenistrategos, referring to a general or military leader. Its modern business meaning still concerns coordinated choices: deciding where to compete, what advantage to build and which activities deserve resources.

Ko e Strategy ʻoku kehekehe mei he tactics. Strategy ʻoku fai ʻa e hoko ʻo e tali ʻoku tatau mo e kau tali ʻoku kehe; tactics ʻoku ʻomi mei he ngaahi ngāue ʻoku ke fai ʻo tali ʻoku tatau. ʻOku ʻomi ʻa e campaign, post mo promotion ʻoku kehe ʻo tali ʻoku tatau, pea ʻoku ke kehe ʻo tali ʻoku tatau ʻi he taimi ʻoku ke kehe.

Ko e faʻahinga ʻeni: ko e reset ʻo e Apple ʻi he 1997

Kapau ʻi he 1997, naʻa ne toe ʻo Steve Jobs ki he Apple, pea naʻa ne ʻalu ʻa e kautaha ʻo e ngaahi meʻa ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha, pea naʻa ne ʻalu ʻa e kautaha ʻo e ngaahi meʻa ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha. Ko e campaign ʻo ʻeke ʻo ʻalu ʻa e ʻeni ʻo e kautaha, pea ko e ʻeni ʻo e kautaha ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha.

Ko e lesio ʻeni: ko e brand strategy ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha. Ko e communication ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha, ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha, ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha, ʻoku ʻikai ha taha ʻo pehē ʻe he kau taha.

Ko e ngaahi kupu ʻe fakaʻapaʻapa ki he brand strategy

• Ko e pusi ʻeni ʻoku ʻi ha leva ʻe taha:ko e fuofua fakataha ʻo e kau ʻo ha palani.
• Tokoni: ngaahi hohoko fakamaʻa ke fakatau ha meʻa ʻe taha pea toki ha meʻa kehe.
• Makehe: ko e kautaha ʻi he taimi ni ʻoku fakataha ʻa e strateteki.
• Value proposition:ha fakaha mavahe ʻo e valua ʻo ha kau fakatau.
• Siosiama ʻo e palani: ko e uo ʻi he taha ʻo e palani mo e ʻofa ʻa e komipani.
• Langa ke fakalele ʻo e kau: ngaahi gāue ʻe lava ke fakalele ʻa e tōngá pea mo e fakaʻamu ʻo ha fakatau.
• Maketingi ʻo e performance: ko e maketingi ʻoku fakataha ʻa e gāue ʻe lava ke sio ʻi he taha.
• Langakali ʻo e palani: ngaahi gāue ʻe lava ke fakalangilangi ʻa e mavahe, ko e fuofua mo e fakamaʻa.
• Takitaki: ha gāue tatau ʻe lava ke ne fai ʻa e strateteki lahi.

Haʻu ki he taha ʻo e ngaahi pusiʻi

Poutū ʻo e ʻea, ʻo e ʻatamai, ʻo e ʻosai

Namanh Vu Hoang ʻoku neongo ʻa e kau ʻo e siosiama lahi. Ko e pusiʻi ʻoku fakataha ʻa e kau ʻo e founga ʻo e kau palani ʻo e komipani, pea mo e BrandingMaps.com mo Amazon.

Filifili ki ha tukufakaholo, loka mo'ui fakalotofonua mo e feka'au'au 'i he lotohu 'a e koloa mo e 'initaneti 'o e kaveinga.

Tāofiʻanga ʻo te māhina

Ko James Hurman 'oku fokusia 'i ha taha 'o e 'uhinga 'o e maketini: 'o tala 'e fakatau 'a e kaveinga 'oku 'i ai, pea 'ikai ke totongi 'e ia 'a e kaveinga mo e tokoni 'o mavahe.

Filifili ki ha tukufakaholo, 'a e papa'i 'o e dashboard 'oku 'ikai ke fakakoloa 'e he taimi 'o e konivesione 'i he taimi 'o e 'aho, pea 'oku fiema'u 'e he 'ofisi 'ha taha ko e liliu ke fakama'opo'opo 'o e kaveinga 'o e tokoni 'o mavahe.

Ko e Tohi ʻo e Tāofiʻanga ʻo e ʻUhinga

Ko Allan Dib 'oku ne ofa 'a e founga 'o e fakatau 'o e kaveinga 'oku 'i ai 'a e kaveinga 'o e tokoni 'o mavahe. Ko hono mo'ua 'o e hiva 'o e kaveinga 'oku 'i ai 'a e kaveinga 'o e tokoni 'o mavahe, 'a e kaveinga 'o e tokoni 'o mavahe, 'a e kaveinga 'o e tokoni 'o mavahe, 'a e kaveinga 'o e tokoni 'o mavahe, 'a e kaveinga 'o e tokoni 'o mavahe.

Filifili ki ha tukufakaholo, 'a e pisinisi 'i si'i 'oku fiema'u 'ha taha ko e kaveinga 'o e tokoni 'o mavahe 'oku 'i ai 'a e kaveinga 'o e tokoni 'o mavahe 'oku 'i ai 'a e kaveinga 'o e tokoni 'o mavahe.

Tali 'a e kaveinga 'o e tokoni 'o mavahe

Ko e le'a 'o e kaveinga 'o e tokoni 'o mavahe:filifiliPoutū ʻo e ʻea, ʻo e ʻatamai, ʻo e ʻosai.

CMO pe le'a 'o e tokoni 'o mavahe:filifiliTāofiʻanga ʻo te māhina.

Entrepreneur pe pisinisi 'i si'i:filifiliKo e Tohi ʻo e Tāofiʻanga ʻo e ʻUhinga.

Ko e kautaha 'o e tokoni 'o mavahe:kau mai 'a e 'ata 'o e tokoni 'o mavahe 'i he taimi 'o e 'aho, 'a e kaveinga 'o e tokoni 'o mavahe 'oku 'i ai 'a e kaveinga 'o e tokoni 'o mavahe 'i he taimi 'o e 'aho.