3 pusi fakataha ki he tu'ufonua fakataha

Ko e vaʻa ʻo e pusi ki he kau ngingila ʻi he ngaahi tuʻufonua ʻo e kau pusi

Ko e tolu ʻo e pusi ʻeni ʻoku ne faʻa tuʻutuʻuni mei he ngaahi siʻi ʻo e ngāue. Catharine Slade-Brooking ʻoku faʻa ʻumaʻa ʻa e hingoa ʻo e pusi, mei he tuʻu ʻo e kau taki, mo e tali ʻo e kau taki ki he kau pusi, ki he hingoa, ki he logo, ki he tali, ki he fakafanongo, ki he hingoa foʻou, ki he tuku. Allan Peters ʻoku ne faʻa ngāueʻaki ʻa e ngāue ʻo e kau pusi, mo e ngāue ʻo e kau taki. Marty Neumeier ʻoku ne toe ʻi he vaʻa ʻo e pusi, ʻo e fakataha ʻo e pusi mo e kau taki.

Ko e vaʻa ʻeni ʻoku ʻi ai ha tuʻutuʻuni, ko e pusi ʻe taha ʻoku ʻi ai ha ngaahi meʻa ʻe taha. Ko e haʻu ʻe taha ʻoku ʻi ai ha pusi ʻe taha, pea ʻoku ʻi ai ha kau taki ʻe taha. Ko e kau taki ʻe taha ʻoku ʻi ai ha pusi ʻe taha, pea ʻoku ʻi ai ha kau taki ʻe taha. Ko e kau taki ʻe taha ʻoku ʻi ai ha pusi ʻe taha, pea ʻoku ʻi ai ha kau taki ʻe taha, pea ʻoku ʻi ai ha pusi ʻe taha.

Ko e hā ʻe meʻa ʻoku fai ko e pusi ʻe taha?

Ko e pusi ʻe taha ʻoku ʻi ai ha meʻa ʻe taha, ʻoku ʻi ai ha kau taki ʻe taha, pea ʻoku ʻi ai ha pusi ʻe taha. ʻOku ʻi ai ha kau taki ʻe taha, pea ʻoku ʻi ai ha pusi ʻe taha, pea ʻoku ʻi ai ha kau taki ʻe taha. ʻOku ʻi ai ha pusi ʻe taha, pea ʻoku ʻi ai ha kau taki ʻe taha, pea ʻoku ʻi ai ha pusi ʻe taha.

• Sipoti:ko e kau taki ʻe taha ʻoku ʻi ai ha meʻa ʻe taha, ʻoku ʻi ai ha pusi ʻe taha, pea ʻoku ʻi ai ha kau taki ʻe taha.
• Hingoa:ko e kau taki ʻe taha ʻoku ʻi ai ha meʻa ʻe taha, ʻoku ʻi ai ha pusi ʻe taha, pea ʻoku ʻi ai ha kau taki ʻe taha.
• System thinking: ko e identiti ki ai ke lava ke ngāueʻaki ʻi he taimi kotoa pe, kā ko e taha pe ʻo e papa ʻo e fakataha.
• Durability: ko e mālohi ʻo e fatongia ki ai ke lava ke ʻiloʻi ʻe he kau taha, pea mo e system ʻe ngāueʻaki ʻi he taimi kotoa pe.

Ko fe kā ʻo e kupu “identiti”?

Ko e kupuidentitiʻoku ne tali mei he Lea Lātinē, idem, meaning “the same.” It refers to the qualities through which a person or thing remains recognisable as itself. In branding, identity is the organised expression that helps an organisation appear coherent across many encounters.

Ko e ʻuluaki ʻeni ʻe tohi ʻa e taha māʻimoa ʻe ikai ke tali. Ko e identiti ʻo e pisinisi ʻe ala mai ʻa e taha, pea mo e taha ʻe lava ke ngāueʻaki ʻi he taimi kotoa pe, pea mo e pēpe, websaite, sino, puleʻanga sosiale, tohi, mo e ʻata ʻe hākeʻi. Ko e fatongia ʻe ʻikai ke fai ʻa e ngāue ʻe tautefua; ko ia ke puleʻi ʻa e ngāue ʻe ʻiloʻi, pea mo e ngāue ʻe lava ke ngāueʻaki ʻi he taimi kotoa pe.

Ko e faʻahinga ʻo e taha ʻi he tukufakaholo ʻo e identiti: IBM

Ko e faʻahinga ʻo IBM ʻe lava ke ngāueʻaki ʻa e identiti ʻo e pisinisi ʻe tali. Ko e hingoa ʻo Paul Rand ʻe lava ke fai ʻa e toko tolu ʻo IBM ʻo e ngāue ʻe tali, ʻe ui ko e rhythm ʻo e tekinolosia, ʻo e ʻamanaki, mo e hākeʻi. Ko e logo ʻe lava ke ʻi ai ʻi he ʻapi ʻo e taimi kotoa pe, pea mo e ngāue ʻe ʻiloʻi.

Ko e laiseni ʻo e taha ʻe lava ke ngāueʻaki ʻa e identiti ʻe tali, ʻe ʻikai ke ngāueʻaki ʻa e hingoa ʻe ʻata. Ko e ngāue ʻe māʻimoa, ko e ngāue ʻe lava ke ngāueʻaki ʻi he taimi kotoa pe, pea mo e ngāue ʻe lava ke ngāueʻaki ʻi he tekinolosia ʻe hākeʻi, ʻe lava ke ngāueʻaki ʻa e identiti ʻe tali, pea mo e ngāue ʻe ʻikai ke ngāueʻaki ʻa e fakaʻamu.

Ko e kupu ʻe tali ki he “identiti ʻo e pisinisi”

• Visual identity: ko e system ʻo e logo, typography, kulokula, ʻata, mo e layout.
• Verbal identity: ko e hingoa, messaging, vocabulary, mo e tone ʻo e lea.
• Koloaʻi ʻe fakakorporate: ko e sistēmi ʻo e koloaʻi ʻo ha ʻofisi, ʻomi ʻa e ngāue mo e tālanga.
• Sistēmi ʻo e koloaʻi: ko e tuʻutuʻuni mo e ngaahi komipōni ʻe lava ke fai ʻo ha fakafonua ʻi he ngaahi ʻapengalanga.
• Tohi ʻo e koloaʻi: ko e tohi ʻo e tuʻutuʻuni ʻo e ngāue ʻo e koloaʻi ʻe lava ke ngāueʻaki.
• Lea ʻo e ngāue: ko e ngāue fakavaihi ʻe ngāueʻaki ʻi he ngaahi fetuʻu mo e tālanga.
• Koloaʻi ʻe fakamaʻulalo: ko e ngaahi ngāue ʻe lava ke kei hake ʻo e stratējia mo e personaliti ke kei hake ʻi he taimi.
• Koloaʻi ʻe ilo: ko e ʻilo ʻa e kau tālanga ke kei hake ʻo e koloaʻi mei he meʻa ʻe kei hake.
• Fakafonua ʻo e koloaʻi: ko e ngāue ʻo e koloaʻi ʻe tatau ʻi he taimi mo e feituʻu.

Ha fakataha ki he tohi kotoa pe

Fakalele ʻo e Koloaʻi: ko e prosesi ʻo e ako

Ko e tohi ʻa Catharine Slade-Brooking ko e ʻuluaki ʻo e fekauʻaki mo e kau tālanga ʻe ngāueʻaki ke kei hake ʻo e koloaʻi ʻe lava ke kei hake. Ko e kotoa ʻo e ngāue, ʻata, ʻata ʻo e fetuʻu, mo e tohi ʻo e koloaʻi ʻe lava ke ngāueʻaki ʻo e ngāue ʻo e koloaʻi ʻe kei hake ʻi he taimi.

Te ke fili ʻa ia ʻo e kei ngāue ʻo ha ʻōfisi ʻe lava ke kei hake ʻo e koloaʻi, ʻomi ʻa e suʻi, kau tālanga, kau tālanga ʻe kei hake, pōti ʻo e tā, hingoa, ʻakau, ʻōfisi ʻo e tā, mo e ʻōfisi ʻo e tā. Ko e kau tālanga ʻe ngāueʻaki ʻe kei hake ʻo e koloaʻi ʻe lava ke kei hake, pea mo e kau tālanga ʻe kei hake ʻo e koloaʻi ʻe lava ke kei hake ʻo e ngāue ʻo e koloaʻi.

Logos that Last: the specialist craft guide

ʻAllan Peters ʻoku fakafuofua ʻi he tefitoʻi kau ngaahi meʻa kuo fai ʻi he tohi taha ʻo e branding ʻi he ʻinitaneti. Ko e tohi ni ʻoku ngāueʻaki kimui ki he kau taha ʻo e ngaahi designer ʻe kei fai ha tohi ʻe ke lava ʻo fai ha meʻa ʻe tatau ke ʻi ai ʻa e kau taha ʻo e tohi. ʻOku kei fakalava ʻa e tohi ni ʻi he ngaahi meʻa kuo fai ʻi he tohi taha, pea mo e ngaahi meʻa ʻe kei fai ʻi he taimi ni.

Te ke fili ʻa e tohi ni ʻo ka ko e logo pe ʻoku kei fili: ko e hā ʻe ke fili ʻo ha ʻatapulu ʻe lava, ke fili ʻo ha meʻa ʻe tatau ke ʻi ai ʻa e kau taha ʻo e tohi, ke fili ʻo ha meʻa ʻe kei fai ʻi he taimi ni, pea ke fili ʻo ha meʻa ʻe lava ke ʻi ai ʻa e kau taha ʻo e tohi. ʻOku kei fili ʻa e tohi ni ʻo ka ko e tohi taha ʻo e identity-management, pea mo e ngaahi meʻa ʻe kei fai ʻi he taimi ni.

The Brand Gap: the strategy-and-design bridge

Ko e tohi ʻa Marty Neumeier ʻoku kei fili ʻo ka ko e tohi taha ʻo e conceptual. ʻOku kei fili ʻa e tohi ni ʻo ka ko e ngaahi meʻa ʻe kei fai ʻi he taimi ni, pea mo e ngaahi meʻa ʻe kei fai ʻi he taimi ni, pea ke fili ʻo ha meʻa ʻe lava ke ʻi ai ʻa e kau taha ʻo e tohi. ʻOku kei fili ʻa e tohi ni ʻo ka ko e tohi taha ʻo e visual, compressed format, pea mo e ngaahi meʻa ʻe kei fai ʻi he taimi ni.

Te ke fili ʻa e tohi ni ʻo ka ko e tohi taha ʻo e executives, marketers, pea mo e designers ʻe kei fili ʻo ha meʻa ʻe lava ke ʻi ai ʻa e kau taha ʻo e tohi. ʻOku kei fili ʻa e tohi ni ʻo ka ko e tohi taha ʻo e detailed design manual, pea mo e ngaahi meʻa ʻe kei fai ʻi he taimi ni, pea ke fili ʻo ha meʻa ʻe lava ke ʻi ai ʻa e kau taha ʻo e tohi.

Fakataha ʻa e kau tohi ʻe he kau faihaʻa

Kau faihaʻa ʻo e design:Hasi ʻiKo e Fakataha ki he Tu'ufonuakoeʻuhi ʻo e tohi taha ʻo e workflow, pea ke fili ʻoLogos that Lastke lava ʻo fai ha meʻa ʻe tatau ke ʻi ai ʻa e kau taha ʻo e tohi.

Logo designer:filifiliLogos that Lastkoeʻuhi ʻo e tohi taha ʻo e visual methods pea mo e inspiration.

Founder pe executive:Hasi ʻiThe Brand Gapkoeʻuhi ʻo e tohi taha ʻo e strategy pea mo e design ʻe kei fili ʻo ha meʻa ʻe lava ke ʻi ai ʻa e kau taha ʻo e tohi.

Kau taha ʻo e agency:fakatahaThe Brand Gapmo e folofola,Ko e Fakataha ki he Tu'ufonuamo e prosesi moLogos that Lastmo e tuʻufaʻatasi ʻo e specialist execution.