3 pusi fakataha ki he tokoni talamonu'i

Ko e founga hono hokohoko ʻeni ʻo e ngaahi pusi ʻakapusi ʻe taha: ko e tokoni ʻo e kau taki, fakalakalaka ʻo e pisinisi ʻi he pusi ʻakapusi pe ko e uesia ʻo e kau faʻu tangata foʻou ʻe ʻikai tuku ke maumau ʻa e mafai. Ko e ngaahi pusi ʻakapusi ʻeni ʻe tala mai ʻe taha ʻo e ngaahi leva ʻeni, pea ko e fili ʻe fakafetai taha ʻe tali tuʻu ʻi he māʻolunga ʻo e pusi ʻakapusi.

Brand growth can mean three different things: expanding an audience, scaling the business behind the brand or reaching new customer groups without losing coherence. These books address one of those levels each, so the most useful choice depends on the current constraint.

Tohi ki he Tokoni 'o Facebook Pagetokoni ki he ʻakapusi ʻo e vaʻinga mo e fakaafe ʻo e ongoongo.Ko e Saienisi 'o e Fakalakalakatala mai ki he ʻambisioni ʻo e ʻofisi mo e fili ʻe fuʻu kehekehe ʻe hake ʻo e fakalakalaka ʻo e pisinisi.Ko e Dilemma 'o e Tokonifili ki he ʻakapusi ʻo e pusi ʻakapusi: pe ko e founga ʻe hake ke vaʻinga ʻe taha ʻe ʻikai ke maumau ʻa e ongoongo pe ke ʻoua ʻa e vaʻinga ʻe ʻi ai.

Ko e meʻa ʻe taki ʻe he ʻakapusi ʻo e pusi ʻakapusi ʻe malava?

• Ko e ʻuhinga ʻe taha:ko e kau taki ʻe te ke lava ʻo e pusi ʻakapusi ʻe ʻikai ke maumau ʻa e ongoongo ʻa e pusi ʻakapusi.
• Customer fit:kau fakataha ki he kau fakafoʻou ni, meʻa ʻoku nau vaʻi ʻo fakatau ʻi he vahenga, pea mo e taha ʻo e noupou ʻoku ʻi ai.
• Kali: qualityʻoku lava ke tauʻataina ʻo e taha ʻoku nau fai, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga.
• Ngāue fakakatoa: ko e tuʻufonua mo e lea ʻoku ke fakalakalaka ʻo ʻikai ha ʻo fakanaʻa ʻo e ngaahi fonua ʻo e moʻui.
• ʻIkai ngāue: ʻoku ke fakatau ʻo e taha ʻoku ʻoatu, ʻoku ke fakatau ʻo e taha ʻoku ʻoatu, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga.
• Ako: ʻoku ke fakatau ʻo e taha ʻoku ʻoatu, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga.

Ko fe haʻane ʻa e kupu ʻeni ʻe ʻomi ha ʻgrowthʻ?

Kuo ʻomi ʻoku ʻomi ha ʻverb ʻo e Old Englishgrōwan, meaning to grow, flourish or increase. The word originally described living development and later expanded to quantities, organisations, economies and influence.

Ko e branding, kuo ʻomi ha ʻgrowthʻ ʻoku ke ngāue ʻaki ʻa e taha ʻoku ʻoatu, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga. ʻOku ʻi ai ha taha ʻoku ʻoatu ʻa e fakaaʻonga, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga. Kuo ʻomi ha ʻgrowthʻ ʻoku ke ngāue ʻaki ʻa e taha ʻoku ʻoatu, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga.

Ko e faʻahinga ʻeni: LEGO ʻo e hake ʻo e kuo ʻomi

Ko e hake ʻo e LEGO ʻi he 2000s ʻoku ke ngāue ʻaki ʻa e taha ʻoku ʻoatu, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga. ʻOku ʻi ai ha taha ʻoku ʻoatu ʻa e fakaaʻonga, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga.

Ko e lea ʻeni, kuo ʻomi ha ʻgrowthʻ ʻoku ke ngāue ʻaki ʻa e taha ʻoku ʻoatu, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga. ʻOku ʻi ai ha taha ʻoku ʻoatu ʻa e fakaaʻonga, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga, ke ʻoua naʻa neongo ʻo e taha ʻoku ʻoatu ʻa e fakaaʻonga, pea mo e taha ʻoku ʻoatu ʻa e fakaaʻonga.

Ko e kupu ʻeni ʻe ʻomi ha ʻbrand growthʻ

• Tokoni: tokoni mai ngaahi meʻa pe ʻi he tafaʻaki kinautolu ʻe ʻikai ha tafaʻaki mo e fiemaʻu ʻe ʻalu ʻi he tafaʻaki kotoa pe.
• Tōʻaki: kau mai ʻa e kau fai meʻa pe ʻi he tafaʻaki ʻoku ʻi ai.
• Tafaʻaki ʻo e puleʻanga: kau mai ʻa e ʻofa ʻoku ʻi ai ki he kau taha pe ʻo e fonua.
• Tokoni ʻo e ʻofa: ʻusi ʻa e ʻofa ʻoku ʻi ai ke ʻoua ʻi ha kato ʻo e meʻa pe ʻe ʻoua.
• Vaʻa: vaʻa ʻa e tafaʻaki ʻi he konga ʻe ʻi ai ha ngaahi meʻa pe ʻe ʻikai tatau.
• Langa: ngaahi tafaʻaki ʻe ʻomi ʻa e kau taha ki he ʻofa, kau mahino pe ʻe ʻomi.
• Tōʻaki ʻo e kau taha: poupouʻi ʻa e kau taha ʻo ʻoua ke ʻoua ʻi ha ʻuhinga ʻe ʻoua.
• Ngaahi meʻa ʻe ʻikai tatau: ngaahi meʻa ʻe ʻikai tatau ʻo e ʻofa ʻoku ʻi ai, pea mo e ʻuhinga, kulokula, kau taha, ʻafioʻanga pe ʻe ʻoua.
• Tōʻaki ʻo e ʻofa: ʻikai ke tōʻaki ʻa e ʻuhinga ʻo e ʻofa ʻe ʻikai ke ʻomi ʻe ʻikai ke tatau pe ʻe ʻoua.

Kakai faka-taha ki he tuʻufaʻanga ʻo kinautolu kotoa pe

Tohi ki he Tokoni 'o Facebook Page

Ko Subrat Kumar ʻoku fokusia ki he ʻapi puleʻanga taha pea mo e ngaahi polokalama ʻo e tokoni fakafonua: kau fakaʻau, fakafiemālieʻaki, kau ʻo e meʻa fakafiefia pea mo e māmani ʻo e tuʻufaʻanga ʻi he Facebook. ʻOku ne tui ʻo e tuʻufaʻanga ʻeni ʻi he kahaʻu pea mo e lelei taha ki he kautaha kuo naʻa neongo ʻoku ne tuʻufaʻanga ʻa e Facebook ko e komiuniti pe ʻo e sulunga ʻo e kau.

Teke ʻeni ʻa ia ʻi he taimi ʻoku ke fakalakalaka ʻa e ʻulungāanga ʻo e peji, pea ʻoua te ke tali ʻe niʻihi ʻoku ʻikai ke hoko ko e tupu ʻo e pisinisi pe ʻo e breni ʻi he nafa ʻo e kau fakaʻau peka.

Ko e Saienisi 'o e Fakalakalaka

Ko Benjamin Hardy mo Blake Erickson ʻoku fakamoʻoni ki he kau faʻu ʻo e lao ki muʻa mei he ʻaneafi ʻoku ne fuʻu mai pea mo e fakapapauʻi ʻo e tuʻutuʻu ni, ngaahi ngāue pea mo e tuʻutuʻu ni ʻoku ne fakafekau ʻa e ngaahi ngāue ʻoku ke ngaueʻaki.

Teke ʻeni ʻa ia ʻi he taimi ʻoku ke hoko ʻa e ʻofisi ko e faʻahinga ʻo e tupu ʻoku totonu kei hake, pea ʻoku ʻi ai ʻa e ʻuhinga ki he breni ʻi he taimi ʻoku ke ʻamanaki ʻa e pisinisi ke ʻoua ʻo e tukuaki ʻo e breni.

Ko e Dilemma 'o e Tokoni

Ko Annie Wilson mo Ryan Hamilton ʻoku ne tali ʻe he tefito ʻoku hoko ʻi he taimi ʻoku ke kehekehe ʻa e kau fakaʻau ʻe niʻihi meʻa ʻe niʻihi. Ko e tupu ʻo e ʻofisi ʻoku ne ʻamanaki ʻa e kau fakaʻau foʻou ʻoku ʻoange ʻa e ʻofisi, pea ʻoku ne ʻikai ke tali ʻe niʻihi ʻoku ke kehekehe ʻa e kau fakaʻau ʻoku nau nofo.

Teke ʻeni ʻa ia ʻi he taimi ʻoku ke hoko ʻa e ʻofisi ko e faʻahinga ʻo e tupu ʻo e breni, ʻulu ʻo e kautaha pea mo e fuʻu ʻo e ʻofisi ke fakafekau ʻa e ʻofisi.

Falemahino ʻa e kahaʻu

Facebook peji menesa:filifiliTohi ki he Tokoni 'o Facebook Page.

Kau faʻu ʻoku ke ʻamanaki ʻa e tupu:filifiliKo e Saienisi 'o e Fakalakalaka.

Breni ʻofisa ʻoku ke tō ʻa e kau fakaʻau:filifiliKo e Dilemma 'o e Tokoni.

Kautaha ʻoku tupu:tali ʻe he fuʻu ʻo e breni-tupu ʻeni, hake ʻa e ʻulu ʻo e ngāue ʻeni pea mo e ʻusikita ʻo e ʻofisi ʻeni.