3 packaging branding books and editions compared

Kae difela tsa packaging branding di difelang

Tlhokomelo ena e na karabo e ntle, e tsamaisane, e le 'ngoe, 'me e na difela tse pedi tsa book e itseng, e ntle, e tsamaisane.Branding & Packaginge ikgethile ka tsamaiso e phelisang, e le setso alafeng. Marianne R. Klimchuk le Sandra A. Krasovec ba ngwadisitsengPackaging Designba e phatlalatsa ka tsela e tsamaisang, ho tloha kwa kgale go ya kwa self; difela tse pedi tsa Amazon di kwana difela tsa pele le tsa bobedi.

Difela di se ke tsa tsebisiwa e le tse di sa tswang, di ikemisetsang. Difela tsa bobedi ke tsohlelo e ntle, e tsamaisane, e le 'ngoe, e leka ho feta difela tsa pele, ha difela tsa pele di ka ba di ntle, ha di na maemo a kajeno, kapa ha di reka ka chelete e ntle.

Kae packaging branding e tlameha e koahelane?

• Tshohle: mabapi a mahlale, mefuta, typography le strukturi e ts'episang e ts'epang.
• Positioning:mabapi a visual le material signals tse di hatisang category, quality le intended audience.
• Function:tšehetso, transport, opening, storage le responsible disposal.
• Information:clear hierarchy ho tsona names, benefits, instructions le legally required content.
• Shelf impact:visibility le differentiation ho tsona physical le digital retail environments.
• Sustainability:material le production choices tse di hatisang ho tsona package lifecycle.

Kae ke moo lefoko 'packaging' le tswang?

Packaginge entsoeng ho tsonapackage, which developed from the idea of a pack or bundle prepared for carrying. The commercial meaning expanded from wrapping and protection to the complete designed container, label and presentation surrounding a product.

Ha packaging e neng e se e hlahisitsoe e le mass-produced retail surface, e ile ya e ba le branding medium. Shape, colour, typography le material e ne e ts'episang product pele customer a ne a bala advertisement au a bua le seller.

Sengolo sa histori e se nang famous: the Coca-Cola contour bottle

The Coca-Cola contour bottle e ile ya e hlahisitsoe ho etsa package e ts'episang ho e etsa e ts'episang ka shape alone. Silhouette e ts'episang e bonts'a hore structural packaging e ts'episang e ba proprietary brand asset e seng merely carrying printed logo.

Sabole le ke hore, packaging identity e sebetsa ka meleko ya ka hare. Graphics e amohela mponeng, empa sete, mafura le tsabo di ka bopa kitso haholo ha label e se na e seng ya bonahala kapa ha produko e bonwa ho tloha tseleng.

Mantlho a tšoanang le packaging branding

• Packaging ya tsamaiso:tsamaiso e thabo le tsamaiso ya ncha ya pakaeji.
• Tlhophiso ya lebeli:tsamaiso ya bokamoso, thabo le mokgwa wa tsamaiso wa lebeli.
• Dieline:mokgwa wa tsamaiso wa produko o bontšang dipuku, difole le meleko e ka bontšang.
• Unboxing:bokamoso ba ho tloha le ho bopa produko.
• Shelf impact:bokamoso ba packaging ba ho amohela mponeng le ho bontša ha retail.
• Trade dress:bokamoso bja bokamoso bja mabone a bontšang bokamoso bja komporo.
• Packaging ya pele:packaging e ka bopa produko kapa e ka bopa produko.
• Packaging ya bobedi:sete se seng se bopa, se hlokomela kapa se bopa packaging ya pele.
• Packaging e ntle:thebeng thebeng the ileng tse ngata tsebeletsanang le tsebo ya tsebeng pele ho tsoa tsebeng ka bophelo bohle ba yona.
• Mock-up:sebeng sa thebeng kapa sa digital e sebetsanang ho etsa bonnete ba thebeng pele ho tsamaya ka yona.

Lehlohonolo la ho shebella ka kang ho kgetha tsena

Branding & Packaging: the concise identity perspective

Tshwanelo ena ya Kindle e le tsela e theko ya ho kgetha tsebeng e le maikutlo a thebeng a brand identity. E kgethwa ha u batla maikutlo a thebeng a tsebeng pele u tsamaya ho tsebeng e ncha le mesebetsi ya mahala.

Packaging Design, Second Edition: the updated professional reference

Tshwanelo ya bobedi ya Klimchuk le Krasovec e le kgetho e matla ka moka ya batho ba thebeng le tima ya brand. E na tsebo, maikutlo a thebeng, tsebeletsanang le batho ba thebeng, tsebeng le mesebetsi ya ho etsa tsebeng e tsamaye ka yona retail.

Packaging Design, First Edition: the original framework

Tshwanelo ya pele e na maemo a thebeng a pele a mesebetsi ya thebeng. E kgethwa ha u batla ho shebella tsebeng, u rata thebeng e ncha, u shebella tsebeng ya thebeng kapa ha u na tsebo e ncha kwa Amazon. Ba bangeli ba batlang tshwanelo e ntsa ba se ke ba e kgethe tshwanelo ya bobedi.

Poko ya monga

Branding beginner:kgethaBranding & Packagingho tsebeng e theko.

Mosebetsi wa thebeng kapa monga wa dithuto:kgetha tshwanelo ya bobedi yaPackaging Design.

Monga kapa mosebetsi wa thebeng wa ditshebeletso:shebella tshwanelo ya pele yaPackaging Design.