Kahora hore na ke batho ba branding le design books difera
Tlola hantle le Iketsetse Brand ya hao ka CanvaE qala ka tšeo e thehiloeng: thusa ba sa tsebeng design le likomponi tse tiny ho etsa tsebo e ntle ea brand le marketing materials.The Principles of Logo DesignE fokotsa sechaba ho theha ea effective marks, symbols le icons.Creating a Brand IdentityE dulisa prosesego e kholo ea professional, e kopanya research le strategy le setaele sa visual e ntle.
Libuka tse tharo kahoo e fana ka mafelo a fapana a tšeo. Canva e thusa ho etsa everyday branded communication. Logo principles e etsa central identifying mark. Brand-identity methodology e kopanya mark le typography, colour, imagery, voice le real-world applications le BrandingMaps.com.
K'na ke mang ya branding le design?
Branding e fana ka associations e ntle eo organisation e batla ho e etsa; design e etsa associations e ngata e ntle le e ntle. Design ha e khone ho etsa strategy e sa ntle, empa strategy e sa ntle e sa tsamaee ka execution e ntle.
- Mokhoa:E etsa hore organisation e qetile mabapi le efe kapa efe le efe e etsa.
- Positioning:Fafatsa sehlodi ya khasa ya brand eo e neng e tlameha e tšoare.
- Bophelo:Alafa molaetsa wa tsamaiso ka tsela e neng e bonahale ka mantswe le matšoao a visual.
- Ntlafatso:Tlhama melao e neng e sebetsa ka mabaka, setšhaba le metsamao.
- Tšeo:Hlokomela hore diprodule, sebetsa le tšeo di ahlamisa lehalima e entjweng.
Kae mantswe 'branding' le 'design' a tswetswe?
BrandE neng e tswela pele ka leleme la galele la kgonthe le mabotho a a bontshang a a kenngwang masimo kapa mmeraki. Boleo ba e neng ba fetafeta ba lebisa lebopo la nnete go ya go tswa go lebopo la nnete go ya go tswa go tsebong e e tsamaiswang ke leina, sepolotiki kapa produle.DesignE tswa ka Fora le Italia go tswa mabotho a Latin a a amanang le go bontsha, go bontsha kapa go rulaganya.
Kopaneleng, branding le design di bontsha go feta go apara. Branding e ahlamisa kabo le kabo; design e ahlamisa tšhoso e e tsamaiswang ke tšhoso e e rulagantsweng e e bontshang kabo le kabo.
Tšeo e e neng e le mabaka a akgona: bophelo bja London Underground
Bophelo bja London Underground bja bontsha kabo bja tsamaiso e neng e le tsamaiso e e tsamaiswang ke setšoantšo. Roundel, Johnston typeface, diagrammatic map le melao e mengata ya signage e neng e etsa tsamaiso e neng e le e ntlehali e e neng e le e sa tsamaee.
Tšeo e e neng e le mabaka a akgona: bophelo bja London Underground bontsha kabo bja tsamaiso e neng e le tsamaiso e e tsamaiswang ke setšoantšo. Roundel, Johnston typeface, diagrammatic map le melao e mengata ya signage e neng e etsa tsamaiso e neng e le e ntlehali e e neng e le e sa tsamaee.
Mafoko a a amanang le branding le design
- Bophelo bja visual:litšoantšo le lits'ebetso tse bonahalang tse fapaneng tse kwantšisang sengolo.
- Logo:lehlakore le phahameng, tšimo kapa tšoanetso e tsamaisanang e fapaneng.
- Wordmark:logo e entsweng ka botlalo e tswetswe pele ke leina la sengolo ka type.
- Symbol:ts'eo e nang le tšimo kapa maikutlo.
- Typography:tšeo e khethehileng le tšoanetso ya litšoantšo tsa puo.
- Art direction:ts'eo e nang le ts'eo e tsamaisang visual ka holimo ya tšoantšo le tšoanetso.
- Brand guidelines:melao e hlalositsweng ya ts'eo e nang le tšoanetso e tsamaisang sengolo.
- Touchpoint:nako kapa medium efeng ka yona motho a ka ts'eanang sengolo.
- Design system:melao e tsamaisang le litšoantšo tse nang le tšoanetso e tsamaisang sengolo.
A closer look at each book
Tlola hantle le Iketsetse Brand ya hao ka Canva
Laura Goodsell o thusa tsela e bonolo ka ho fetisisa le e ananelwang ke setsebi. E tlameha ho entswe ke baqapi, bapalami ba mabenkele le makoloi madidimong a thabo ho etsa matsebele a bonolo a tsebo a hlophisediso bonyane ha a na leqephe la tsebo la hlophisediso.
Khetha haeba mosebetsi wa tokiso ke ho etsa: ho etsa grafiki e le 'ngoe, litho tsa mabenkele le tsebo e etswang ka tsela e tsamaisanang. Ditempelete di fepa katleho, empa matokeo a arotsehile a qala ka maemo a ahlodisitswe le khalo e tshehetsang.
The Principles of Logo Design
George Bokhua o tšaba ka tshehetso ya ho etsa mehloli, matšo le mehlolo e mebotse. Pukuntšu ke tlhophiso e khethehileng ka ho fetisisa le e le 'ngoe, e khethehileng haholo ho baqhobi ba hlophisediso ba batlang ho tšaba visual reduction, balance le symbolic thinking.
Khetha haeba mosebetsi wa pele ke theko ya logo yena. Logo e ntle e tlameha e se ke e fole ka matšo, ka mafelo, digital le mefuta e mengata bonyane ha e sa bue ka mosebetsi o mongata.
Creating a Brand Identity
Catharine Slade-Brooking o etsa tshehetso e kholo, ho tloha research le definition ya tsamaiso ho ya ka concept development le tsamaiso. E ke kelello e kholo ka ho fetisisa ho baqhobi ba hlophisediso ba tsamaisang project ya identity ya klijenti.
Khetha haeba u hloka ho tseba ho tšamaea ha discovery, positioning, visual development, presentation le rollout. E etsa logo ka hara setšoantšo se seholo ho ja ka e etsa e le sephetho sa pele.
Tšehetso ke waithara
Mopapeli kapa Canva beginner:khethaTlola hantle le Iketsetse Brand ya hao ka Canva.
Logo designer:khethaThe Principles of Logo Design.
Brand-identity designer kapa agency:khethaCreating a Brand Identity.
Small internal marketing team:kopanya Canva guide le setšoantšo se boputsitsweng sa identity system hore tsamaiso di se ke di feta ha di etswa ke mafelo a mengata.
Dipotso tse iso tsebotswang
Na branding ke tšoane le graphic design?
Nkeke. Graphic design e etsa visual communication, ha branding e akhela positioning, reputation, behaviour, language le customer experience.
Na Canva e ka etsa brand identity e ntle?
Canva e ka thusa ho etsa le ho tsamaisa visual assets, empa research, positioning, originality le maqephe a tsamaiso a hloka mosebetsi wa ho qetela.
Kae buka efe e betere bakeng sa tsebišo ea logo?
George Bokhua’sThe Principles of Logo Designke e 'molemo ka ho fetisisa ka mabotho, matšo le maele.
Kae buka e felletse theohateng ea boitšoaro bohle?
Creating a Brand IdentityE fana na theohateng e kholo ka ho fetisisa, ho tloha kateng le stratetjia, ka morao ho theohateng le tšeoanetso.
Ke hobane'ng ha dihlahla tsa ts'ebeletso di sa bonwe?
Dihlahla tsa Amazon, matla le matšoanetso a hlahlojoa ke sebaka le letsatsi. Mananeo a bula bonyane bo ncha.