3 buug sound branding oo isku beddelay

Sidee ay u kala duwan doonaan buugaag sound branding

Sound branding wuxuu noqday straatejii, sameeynta ilo-creativity ama cilmi-baaris speciale. Buugaag ugu badnaasay waa wadooyinka kala duwan.Audio BrandingWuxuu bixiyaa raamka aqoonta ugu baladhan ee ururada. Cinwaanka JOSEPHS® wuxuu khuseeyaa method ka dhigay oo sound abuuro. Ying Jie Jian wuxuuSound BrandingWuxuu ku daray faafinimo caalami ah iyo cilmi-baaris oo ka wayn.

Sawirkan wanaagsan waa ma buug-ga ugu fiicnay ee, laakiin haddii aad u baahan tahay in aad u abuuro audio-identity, fahamka method-ka creative gaar ah ama daawo kuleylka oo ka badan oo cilmi-baaris.

Maxaa ku jira sound-brand system-ka?

• Sonic logo:Jabka fog, khaas: associated with the brand.
• Brand voice:shaqsiyadda codka laga isticmaalo kala duwanaanshaha iyo interfaces-ka.
• Stratejiga Muusika:qawaaniin loo xoolo oo muusikada loo dooranayo, loo liiseyso ama loo abuuro.
• Codka Alaabta:cues akustik oo kisaabsan oo loo sameeyay kaasi oo ka mid ah tajariba.
• Isku-xidhnaansho:qawaaniin ku xidhan codka ka dhaxeeya koontaro, apps, dukaamada, xafladaha iyo fiidyowga.
• Jarida wax ku oolaha:dalil ku yaala in dadka u arkeen iyo u heshaan codka si sax.

Meesha ay ka yimaada ibteeha “sound branding”?

Sound brandingisugu yimaadacod, from Old English sund, with braning, the modern practice of creating recognisable commercial identity and meaning. Related expressions such as audio branding, sonic branding and acoustic branding became more common as radio, television, recorded music and digital interfaces expanded the number of audible customer touchpoints.

Tacliinta waa waqtigeeda ku weynaa magaca uu hadda yimaada. Ganacsatoda, shaqaalaha warbaahinta iyo shirkadaha sameeyay waxyi, jingles, bells iyo tunes siinma ahaayeen inta lagu xusayey qeybaha ugu horeysay ee nidaamka brand-ka.

Tusaale caan ka ah taariikhda: NBC chimes

NBC chimes saddex-nota waa mid ka mid ah audio signatures ugu horeysay ee warbaahinta ee loo aqoonsaday. Takhasuska ay ku xidhaynteen xarafka ugu yaraa ee nota ayaa muujinaysa codku wuxuu u aqoonsanayay shirkada waligeena logo loo arko.

Barta amaansada waa dhaqaale. Qalabka sonik ee waafaqsan ma u baahan tahay inuu yahay hees caadi. Waxa uu u baahan yahay inuu yahay kala duwan, loo marayo, loo samaynayo iyo inuu si joogto ah ugu xidhan yahay tan iyo tan oo mid ah.

Erayo la xidhiidha branding-ka codka

• Brandigga codka:isti'maal istratejik ah ee codka si loo faahfaahin iyo loo aqoonsado brand.
• Brandigga sonik ee:magac ugu samayn oo ku saabsan nidaamka hantida dhagoolka.
• Sonic logo:saxan saxan oo musikaal ah ama acoustic.
• Jingle:hees ee kooban oo loogu xasuusto ee daabacada.
• Earcon:cod ugu yaraa oo ku soo waramaya fal ama dhacdo katoolsiga.
• Mnemonics:tilaamihii loogu talagalay inay saaraan macluumaadka ugu fududaya in lagu xasuusto.
• Soundscape:dhegeysiga guud ee dhagoolka oo u dhaxeeya dhacdada.
• Sawir-goleyda codka:sifaal guud oo cod ah oo loo xidha brand.
• Maamulka musika:xulka iyo maamulka muusika ee midia iyo tajirbayaasha kuwa markeedka.
• Audio identity:setka dhexdhexaad ah ee codka oo markeedka loo aqoonsan yahay.

Nuxur jidhka ah ee buugagta kasta

Audio Branding: halka bilicsan ee tooska ah

Laurence Minsky iyo Colleen Fahey waxay xiriirayaan codka iyo straatejiga markeedka iyo raadraaca siyaasadda. Waxay tahay xulka ugu furan ee marketers, agencies iyo kuwa go'aan gaaraayaasha ee u baahan inay ogaadaan sababta oo audio identity ugu muhiim ah iyo sida loo maamulo kala duwan touchpoints.

Sound Branding iyo methodka JOSEPHS®

Ciwaankaan waa ugu yaraa ee ka kooban methodka. Waxay u fiicantahay akhristayaasha ee doonayaan inay baadhayaan framework gaar ah oo loo sameeyo brand values iyo fikradaha kuwa cod si loo sameeyo design, ka hor inta aan la bilaabin halka ugu horeeya ee branding.

Sound Branding ee Ying Jie Jian

Daabacaaddani wuxuu kordhaya kala duwanaashaha laga bilaabo perspektif caalami ah gaar ah. Waxay ugu muhiimsan tahay akhristayaasha ee sameeyaan baaritaanno caalami, luqado badan ama ugaadhsiga adduunka iyo waxay kuwa ugu yaraa inay la xaqiijiyaan luqada iyo xisaabta daabacaadda ee Amazon.

Talabo laga bilaabo akhriyaha

Maamulaha markeedka ama xarfaha ajensi: bilaabAudio Branding.

Qoraa ama shakhsiyadda creative: waxaad u mahadsan tahay methodka JOSEPHS®-ka.

Baaritaanayaasha ama akhriyaha caalami: baadhaya title-ka Ying Jie Jian Sound Brandingiyo hubso luqada daabacaadda ka hor intaadan Amazon u ogolaadaan.