3 buug iyo daabacado ku saabsan branding ee qabodka

Sidee ay u kala duwan doonaan buugaag branding ee packaging-ka

Tafsiirkan waxaa ka kooban hal barbardhigga casri ahaan iyo laba daabacnood oo isku mid ah oo buugaagta aqoonta professionalka ku waajahan.Branding & Packagingwaxay ku dhiraan dhismaha fiisiksi ee calaamad ahaan. Marianne R. Klimchuk and Sandra A. Krasovec’sPackaging Designwaxay ku talaan jidadka kooban oo ka bilaabanta dhawrka ilaa rafka; laba linkiga Amazon waxay ku wakhtigaan daabacnadiisii ugu horeeyay iyo labaad.

Daabacnadii waxaa loo diiwaan geliyay inay ka duwan yihiin buugaag ka soo horjeeda. Daabacnadii labaad waa doorka dabiici ah ee waxbarashada professionalka oo ku dhaafay, halka daabacnadii ugu horeeyay waxay ku jiri karaan marka waxay leeyihiin shakla hardcover, ruwaayadihii hore, ama qiimaha la iska carara.

Maxaa yeelo branding-ka packaging-ka inuu koordineeyo?

• Amaan: midabka, qaabka, typography iyo dhismaha ka tarzaaqaya oo lagu kala soo xigxo.
• Samarinta:caddayn iyo alaamadaha madoobeeya ee ku xiriita qeybta, nasiibta iyo shakhsiyaha loo jeediyay.
• Saldhig:ilaal, gaadiid, fur, horumar iyo ka wareejin ku filan.
• Macluumaad:hierarkiyad celcelis ah oo magaca, hesho, talo iyo macluumaadka loo baahan yahay sharciga ah.
• Shelf impact:furan iyo kala qaybsiga ee dukaamada fiisiga iyo raadiyaha.
• Dejinta:doonayaasha iyo wax soo saarida ee loo arko oo ku saabsan nolosha guud ee qabayaasha.

Meesha ay ka yimaadey ereyga "qabayaash"?

Qabayaashwaxaa sameeyeyqab, which developed from the idea of a pack or bundle prepared for carrying. The commercial meaning expanded from wrapping and protection to the complete designed container, label and presentation surrounding a product.

Markii qabayaashu noqdey dhaqdhaqaaq mass-ku-weyn, waxay noqdey meherad brand ah. Qaab, midab, typography iyo mado kale waa lagu kala soo xigxayey albaabka ka hor inta ay akhbaar ku akhriyeen ama wakiil la hadley.

Tusaale caan ah taariikhiga ah: qabka Coca-Cola contour

Qabka Coca-Cola contour waxaa la sameeyey si loo sameeyo qab ahaan loogu kala sooceli karo oo keliya qaabka. Qaabka u kala soocaya waxay muujinayaan sida qabayaashu u dhismayaan kaalmo brand gaar ah, ka duwan oo keliya akhbaarta muuqda.

Bartaan waxay tahay in shakhsiyadda qabashada ay shaqeeso darajooyin kala duwan. Grafiksi waxay ka dhigaan ilaal, laakiin dhogor, ujeedo iyo hanjabaad waxay ku abuuraan aqoonsi marka laabka ay joojinayo ama albaabka laga arko ka fog.

Erayo la xidhiidha shakhsiyadda qabashada

• Qabashada dhogor:shakliyadda sadex-juqraafi ah iyo dhisidda guud ee qabashada.
• Dhisidda laabka:wax-qaadasho, macluumaad iyo macluumaadka dhaqdhaqaaqa ah ee ku jira laabka.
• Dieline:qalabka sameynta oo muujinaya gacan, gilgilo iyo meelaha wax laga daabaco.
• Unboxing:tajirbada furitaanka iyo faafitaanka albaabka.
• Shelf impact:kabaha qabashada inay ka dhigo ilaal iyo inay xog ku siiso madax-bannaanada.
• Libaax:sifaal xisaabta oo ka caawinaya aqoonsiga asalha commercial.
• Qabashada koowaad:qabashada tooska ah ee ku jira albaabka ama ku jira ilaal.
• Qabashada labaad:dhar labaad oo ku kala qaybinaya, ka ilaalinaya ama ku soo bandhigaya qabasho koowaad.
• Qabashada deegaaniga ah:daboolka loogu talagalay inay ka hor taga dambiileysiga xoolaha guud ee nolosha.
• Mock-up:naxwaha dhigata ah ama digital ah loogu talagalay si loo xaqiijiyay dibu-eyska ka hor inta lagu sameynayo.

Eeg wareysi ugu dhakhsaha ee kasta.

Branding & Packaging: eedaha caafimaadka ah ee qurxinta.

Nashiidka Kindle waa waddada ugu yaraata ee aad u fahamto daboolka si aad u aragto sidii ugu muuqda ee jinsiga brand-ka. Dooro wakhtiga aad doonaysa waxkaaga arimaha qurxinta ee dib-u-eyska ka hor inta aad gudbiso ugu galo waxqabadyada iyo shaqada profession.

Daboolka Dhegnanshaha, Labaad: eedaha ugu fiicnayd ee profession.

Labada qoraa ee Klimchuk iyo Krasovec ee labaad waa ugu wanaagsan ee ugu dhaqsa badnaan ee designers iyo brand teams. Waxay isku darka raad-raac, horumarinta creative, kaalmo xubnaha, waxqabad iyo sidii loo keeno daboolka si aad u geli doonto retail.

Daboolka Dhegnanshaha, Koowaad: qeybta asaliga ah.

Koowaad waxay leeyihiin shakhsiyadda hore ee qeybta asaliga ah ee profession. Door waxaad u dooneysid inaad ogaata taariikhda, doonida koowaad, waxbarashada nidaamka ama marka aad dooneysid inaad geli doonto Amazon offer-ka hadda waa ugu fiicnayda. Qaarkamida aad dooneysid inaad doorto labaad.

Talabo laga soo ururiyay qoraha

Branding beginner:dooroBranding & Packagingsi aad u heliso eedaha ugu yaraata.

Shaqsi ka shaqeeya ama arday ugu fiicnayda:dooro labaad eePackaging Design.

Qoraha ama qoraha qiso:kaalmo koowaad eePackaging Design.