3 buuga logo design oo loogu tashanay

Sidee u kala duwan tahay buugaag logo design-ka

Buugaag logo design-ka waxay u kala duwan yihiin. Kuwa waxay barayaan proses ay ugu dhaqan, kuwa kale waxay sameeyaan fahamka siyaabaha oo ku salaysan tariikhda, iyo kuwa kale waxay ku lug leeyihiin xaqiijinta fikrada si loo sameeyo calaamad u khasab. Ugu yaraan waxay ku lug leeyihiin haddii aad raadiyo logos iyo waxaad u baahani sameeyaan wakhtiga soo socda.

Tafatirkan waa mid ay ku eegtaa saddex buug oo ku saabsan dhaqanka barashada, aragtida gacanta, dhererka xogta siyaabaha, iyo shakhsiyaadka ugu waaweyn ee buugga. Ma ahan waxay ku saaraan sicirka ah oo ku saabsan qiimaha waqtiga ah iyo jumlooyinka macmiilka. Tirokaas waxay u badnaadaan, halka ujeedada iyo shakliga buugga ay bixiyaan hagaf ah in lagu doono.

Maxaa yeelaa buug uga caawima logo design-ka?

Buug wanaagsan wuxuu ku caawinaya inaad ka baxdaan qalabka shirkadda. Logo design wuxuu u baahan yahay baahika, horumarinta fikrada, typography, proportion, xaqiijin, iyo sii daayeen, iyo awooda lagu sharaxo kama buugga u dhigay calaamadda. Markaad buuggaagu ku eegto, raadi waxay leeyihiin isku dhisyo u dhexeeya sariirka iyo tusaale, iyo go'aan ku nool inaad ugu fogaato si aad ugu sameysaan carruurrada ama aad ugu eegto shaqada.

• Ugaarayaasha ugu horreeya:qalabka terminology, carruurrada lagu hoggaaminayo, iyo kor u kacaya waa ugu muhiimka ah.
• Ga shaqaalayaashi jirka:methodka lagu soo koobo iyo sawirro muujinaya waxay noqon kartaa ka fogaanaya waxka badan ee barashada.
• Waxay uga dhigan agaasimayaasha iyo qorayaasha brandka:dhabbahtanka taariikhiga waxay caawinaya in lagu xiriira calaamado gaar gaar ilaa nidaamka saddexaad ee jinsiyadda iyo harakaadda designka.
• Waxay uga dhigan ardayda:buug agteeda ku saabsan sawirrada, waxay u caawin kartaa in lagu dhisyo, ka qaybqaadasho iyo horumarinta mashruuca, waxay ku biiraan xarafka aqoonta.

Meesha ay ka yimaada ereyga "logo"?

Ereyga reer galbeedka "logo" ahwaxaa loo yaqaanaalogotypelogos. The longer term combines the Greek typos, associated with a word, speech or reason, with Asal ahaan waxaa loo isticmaala, sababtoo ah waxay ugu turjumaan designerka in calaamadaha ay bilaabeen waxay ugu badnaayeen fikrada calaamadaha lagu ogaan karo, ama wax laga daabaco., meaning an impression, mark or form. In printing, a logotype originally referred to a single piece of type carrying a complete word or group of characters. Over time, the shortened word “logo” became the everyday name for a distinctive visual identifier used by a company, organisation, product or service.

Calaamada caadiga ah waxay noqon kartaa typographic, sawirro, ama mid abstrac, balse shaqada ay ugu wanaagsan tahay ayaa ugu dhow tahay xiriirka: waxay bixisaa magac ama hay'ad wax lagu ogaan karo iyo wax lagu xasuusto.

Tusaale caan ah oo ka yimaada taariikhda logo: Coca-Cola

Calaamada Coca-Cola waxay muujinaya sida typographic ugu noolaato waxay u noolaan karaan hantida brandka. Sanadkii 1886, bookkeeper Frank M. Robinson wuxuu faafiyay magaca Coca-Cola iyo wuxuu qoray siyaabada Spencerian ee loo adeegsaday xiriirka ganacsiga Mareykanka wakhtigaas. Qoraalka waxaa loo beddelay taariikhda brandka, laakiin xususkii xarfaha ayaa ugu dambeeyay xarafka Coca-Cola.

Tusaalaha waxaa muhiim u ah sababtoo ah calaamadii aan ugu talogeyo calaamado. Magacu wuxuu noqday sawirka. Amino waxay muujinaya in ka soo korayaasha ay ugu wanaagsan tahay waqtiga: calaamad logo ah ayaa ugu badnaan kartaa xususkii, wuxuuna ugu dambeeyaa waxay ugu muujinaya midka loo yaqaan.

Ereyo la xidhiidha "logo"

• Logotype or wordmark:magac u gaar ah oo loo sameeyay qayb ka duwan oo xarfo
• Lettermark:calaaam u sameeyay soo koobay waxyaabaha ugu horeeya, sida magaca qaybta ah ee ururka
• Symbol or brandmark:calan aan isticmaallo ah oo la xidhiidha brand
• Combination mark:design ka sameeyay wordmark iyo calaam isku xidha
• Emblem:xarfinta ka soo baxda wax badan oo ka samaysan calaamad, muujin, ama qaab ka soo qaadatay
• Monogram:laba ama wax badan oo xarfo isku xidhan si siman
• Icon:calaam muujin oo siman; waxyaabaha digital, waxay u muujinaysaa fal, cod, ama khalad
• Visual identity:nidaamka waaweyn ee typography, midab, sawirro, iyo layout ee logo u shaqeeya
• Brand identity:nidaamka waaweyn ee qaybaha isticmaalka iyo muujinta ee ururku u muujinaya

Faanbadan waxaa xiriira, laakiin waxay leeyihiin mid kala duwan. Logo waa hal element ka kooban; visual identity waa nidaamka u dhaxeeya; iyo brand waa shabakada baaxadda ah ee xiriirinta, tajirbada iyo farriinta ay leeyihiin shacabka.

Eeg ka duwan ee buugagta

Logo Design Fundamentals: the practical entry point

Buugga Kris Taft Miller waa kaalinta ugu dhaqsaha badnaa ee kooxdaan ee loo sameeyo qofka bilaabay logo design. Habka buugan wuxuu u ogolaanayaa qorayaashiyaasha oo aan doonayn inay arkaan logo-yada dhamaan laakiin doonayaan tilmaamo kuwa siyaabo u noqdaan siyaabaha. Habkaas wuxuu kaloo caawin karaa designers-ka waxbarashada: baro fikrad, jar, iyo qiimeeynta natiijaha.

Xili buugan tan si aad u sameysaan su'aasha "Sidee baan bilaabanaya?" Waa kaalinta ugu cadcad ee barayaashiyaasha oo doonaya waxbarasho, fikradaha mashruuca iyo habka loo sameeyo siyaabaha.

Logo Beginnings. Logo Modernism.: the visual and historical reference

Daabacaadda Jens Müller ee hardcover, luqad badan waa kaalinta ugu sahlada ee buugan. Waxay u ogolaanaysaa qorayaashiyaasha oo doonaya inay ogaadaan sida logo-yada ay u sameeyaan iyo sida modernist thinking ay u sahladeen visual identity. Tusaalaha taariikhiya waxay caawin karaan ilmaha inay arkaan dhismaha, qaabka jiometriki iyo xiriirka u dhexeeya calaamad iyo muda ay sameeyaan.

Waxaan ugu caawinayn buugan ugu wanaagsan ee cilmi baaris, ilhaam, iyo maktabadda studio. Waxay caawin karaan horumarinta mood-board iyo inay baloogta siyaabaha qorayaashiyaasha. Waxay leeyihiin ka sahlada ka buugan oo aan loo sameyn siyaabaha, oo buugan ugu wanaagsan buugan oo aan loo sameyn siyaabaha.

Principles of Logo Design: focused symbol-making

Buugga George Bokhua wuxuu ka kooban yahay sameynta calaamado, calaamado, iyo calaamado. Kaalintaas wuxuu u ogolaanayaa qorayaashiyaasha oo aan doonayn inay sameeyaan siyaabaha oo aan loo sameyn siyaabaha iyo inay ka caawin karaan sameynta iyo faahfaahinta calaamada.

Xili buugan tan si aad u sameysaan su'aasha "Sidee baan u sameeyaa calaamad?" Waxay ugu caawinayn buugan ugu wanaagsan ee cilmi baaris, ilhaam, iyo maktabadda studio.

Talabo laga soo ururiyay buugan

Bilaabay: Ku bilaabLogo Design Fundamentals. The guided, practice-oriented format gives you a clearer route from reading to making.

Arday buugan: Isku dar Logo Design FundamentalsBrandigMaps.com iyo AmazonLogo Beginnings. Logo Modernism.Mid waxay u caawinayaa mashruuca, halka mid kale waxay baloogta siyaabaha iyo taariikhi

Diseynaaqa graphic:dooroPrinciples of Logo Designhaddii aad dooneysid inaad dabbaaldeysid dhismaha calaamadda. Doorto buugga Jens Müller haddii cilmi-baarista iyo maaddooyinka koowaad ay tahay.

Wakaaladda branding ama studio: Logo Beginnings. Logo Modernism.waa xiriirka ugu caansan, halka boggaga George Bokhua ay bixiso maaddooyin ka kooban oo ugu fiicneyd insha-iclaamka iyo calaamadaha.