3 buug ee qaabka branding laga barbardhigo

Sidee ay u kala duwan yihiin buugaagta branding-rules

Graphic Design Ruleswaxaa ku dhisan kartaa visual craft: midab, typography, sawir iyo qaybinta. Buugta Thomas Swain waaBrandingwaxaa ugu furan inuu ku yimaado saamaynta, faafinta iyo hanti dhigista ee shaqada. Buugta Shireen Smith waaBrand Tunedwaxaa ugu xiriira straatejiga brand-ka oo ku xiriira trademarks iyo hanti dhigista akhlaaqda, waxayna waydiisanayaah in hanti dhigista kala duwan ay ugu filan karin oo lagu ilaaliyo.

Waxaan ahayn heerar ka duwan, una baahnahay mid ka mid ah buugaag. Design wuxuu ku dhisan karaa xeerar visual ah, hase yeeshe uu u muuqda saamaynta da'yarta. Fikrad shaqaneed oo balwad wuxuu ugu adkaan karaa dhibcaanada siyaabaha. Hanti dhigista kala duwan wuxuu ugu abuuri karaa qiimo, hase yeeshe wuxuu ugu noolaan karaa khatar ku yimaada xukunka dhaqaale.

Branding-rules ya waxay sahlantahay?

• Faahfaahin ka hor inta lagu sawirayo:waxaa ku dhisan kartaa shanta, balanqaad, iyo saamaynta ka hor inta lagu doonayo in lagu sameeyo qalabka visual-ka.
• Kala duwan ka hor inta lagu imid: Abuuro ku waajibin si ay ugu raacdaa cliche-ka qeybta.
• Joogitaan ka badbaadid: Abuuro nidaamka ah ee ku waajibin kala duwan.
• Sababaha ka hor istaagina: Kaalmada brand-ka ku saabsan adeegyada, adeegga iyo shaqada.
• Halgan ka bilowga: Magaca, ganacsiga iyo milkiilinta ka hor inta lagu sameeyo astaamo.

Meesha ay ka yimaada ereyga "xukun"?

Ereyga reer Ingiriis "rule" wuxuu ka yimid Old French ka Latin "regula"Xukunno brand-ka wanaagsan ku waajibin ayaa sameeyay tankeeda, wuxuuna siinayay agab ka kooban oo ku waajibin kala duwan.Tusaale ugu caansan: nidaamka IBM ee designShakhsiyadda IBM ee ku waajibin ayaa muujinayay awoodda xukunno ee nidaamka ah., meaning a straight stick, standard or guiding principle. In design and branding, a rule is therefore not merely a prohibition. It can be a repeatable standard that helps many decisions point in the same direction.

Luqadka design-ka ee IBM ee casriga ah, akhriska ku xukumaynta iyo luqadka grafiksi ee nidaamka ah ayaa sameeyay ku waajibin kala duwan oo ku saabsan albaabka, ofisiyaasha, daabacaadda iyo koontaroolka.

Xukunno ayaa ku waajibin kala duwan oo ku saabsan albaabka, ofisiyaasha, daabacaadda iyo koontaroolka; ayaa ku sameeyay luqad design-ka ee loogu waajibin karo.

Waxa uu ugu yimid in abuurista la helo kaalmo dhaqaale.

Manuuelka brand-ka waa ku caawin kara dadka kala duwan inay sameeyaan ku waajibin kala duwan oo ku saabsan albaabka, ofisiyaasha, daabacaadda iyo koontaroolka.

Ereyo la xidhiidha xukunno brand-ka

• Abuuro: hadii ku saabsan waxyaabaha brand ee ku saabsan sida loo isticmaalo.
• Sistema diseen: qeybaha la isticmaalo iyo qawaaniinta si loo sameeyo dhaqdhaqaaq si joogto ah.
• Ku dhufasho: meeshii u khasnaa ee brand u jeesto inay gasho awoodda dadka.
• Typography: doorka iyo jajabka foormada.
• Colour palette: setiga maqal muujinaya ee la xidhiidha shakhsiyada.
• Hantida khasnaa: hanti lagu kalsoon yahay oo aan magac ahayn sida shaape, midab, ama cod.
• Trademark: calaaam adag oo lagu ilaaliyo siyaasadda ganacsi.
• Dhismaha brand: xiriirka wada jebiyay ee u dhexeeya brand, sub-brand iyo kuwa soo saaray.

Eeg wareysan oo ku saabsan buugagta kasta

Graphic Design Rules: visual craft

Laguu daabacay Chen Meihuan, buuggan waxaa ku xusan talooyin siyaasadeed oo ku saabsan midab, foormada, sawirka iyo shaape. Door ka buuggan marka aad dooneysid in aad wax ka badasho hilaacda fiican iyo wax ka ilaaliyo dhibaatada dhaqdhaqaaqa ah.

Branding: an accessible business framework

Thomas Swain’s guide waa doorka ugu furan ee lagu barbardhigo founder ama milkiile ya ganacsi yar yar oo u baahan in lagu sharaxo kobcinta, faafinta, iyo calaamadaha sida proses isku xidhan. Doorka tan si aad u doorato marka calaamada laga duubo ama laga kala duubo iyo marka aad u baahan tahay xarun dhaqaale ah.

Brand Tuned: strategy meets intellectual property

Shireen Smith waxay qoray ood u jeceshahay perspectivka isku xidhan ee calaamada dhaqaale iyo sharciga harta dhaqaale. Doorka tan si aad u doorato marka magaca, kala duubista, fikradaha tareeko ee trademark iyo milkiilada ugu dheer baahintoodu yahay jeebka calaamada.

Talobixin ilaahayda

Graphic designer:dooroGraphic Design Rules.

Founder or small business:dooro Thomas Swain’sBranding.

Strategist or IP-conscious entrepreneur:dooroBrand Tuned.