3 buug yaclan oo qaabka brand-ka la barbardhigo

Sidee u kala duwan tahay buugaag brand strategy-ka

Buuga Bigger, Smarter, Stronger Brandswaxay u arkaan brand-ka sida nidaamka ururin ah oo nool.Booska Mustaqbalkawaxay u baadhayaan xarigga u dhexeeya dhaqdhaqaaqa marketing-ka muddo kooban iyo shaqada loo baahan yahay si loo abuuro cimilada maalmaha soo socda.The 1-Page Marketing Planwaxay u beddelaya strategy-ga si xarig ku filan, si loo helo, loo bedelo iyo loo hubino dadka.

Buugaag waa shaqaynayaat oo ka duwan. Mid ka kooban waa ugu wanaagsan ugu horeysay ee hogaamiyaha iyo bedelka, mid kale waa ugu wanaagsan ee ku bixinta marketing iyo abuuro dadka, iyo mid kale waa ugu wanaagsan ee sameynta ganacsiga. Ugu fiicnayd waa inaad doonaysid inaad xoojiisay ururinta, inaad ka baxday muddo kooban ama inaad sameysay qorsho marketing loogu talagalay.

Maxay buugaag brand strategy yihiin?

• Odad: dadka ugu waajibna in la tixraaco waxay u arkaan iyo doonayaasha.
• Halka u saarida: goobta khasabka ee brand-u u horseediyo.
• Qaalinta qiimaha:qiimaha muhiimka ah ee loo bixiyay shacabka la doortay.
• Hantida khasabka:tilaamihii dhagaystayaasha, faahfaahsan iyo tilmaamihii sensory.
• Tajirbinta:hagaggaalayaasha iyo touchpoints-ka ee sameeyaan balaaqda si sax ah ugu dhacdo.
• Kobcinta:muujinta dhammaan ah ee ku dhammaanaya natiijada tooska ah iyo hagaajinta mustaqbalka iyo kobcinta brand-ka.

Meesha ay ka yimaada ereyga "strategy"?

Strategywaxay ka yimaadaan Greekstrategos, referring to a general or military leader. Its modern business meaning still concerns coordinated choices: deciding where to compete, what advantage to build and which activities deserve resources.

Strategy waa kala duwan tactics. Strategy waxay saaraan siyaasadda iyo ku dhaqanayaasha; tactics waxay yihiin ahaanaha gaarka ah ee loo isticmaalo si ay u koraan siyaasadda.

Tusaale ugu caansan: Apple’s 1997 strategic reset

Markii Steve Jobs ku yimid Apple 1997, shirkadda waxay sii daayay portfooliyo gaar ah oo aan saamaynayn iyo waxay ku qasaben tafaariiqda ku saabsan shay waaweyn oo ka kooban priorites yar.

“Think Different” campaign-ka waxay ka tarjumayeen jinsiyadda cusub, laakiin shaqada straatejikka ee ugu fogaysanayd waxay ahaayeen la tashada: hagaajinta albaabada, haggaalayaasha, iyo faafahsan ku saabsan fikrad wanaagsan oo ka kooban shirkadda.

Waxa ogsoon in straatejiga brand-ka aan u ahayn ujeeddo ugu danbeeyay. Faafahsan wuxuu noolaan karo markuu u eg yahay doodo ugu muhiimka ah ee albaabada, shacabka, masuuliyadda iyo haggaalayaasha shirkadda.

• Halka u saarida: maana ugu wanaagsan ee uga caadista ee brand.
• Kala soojeedka:sababaha macquulka ah ee inaad doorato wax kale ka badal alternatives.
• Target market:kooxda ugu horeysay ee straatejiga loogu talagalay inay kala socdaan.
• Qaalinta qiimaha:bayan kooban oo ku saabsan qiimaha garaadka ee macquulka.
• Brand architecture:xiriirka u dhexeeya brands iyo wax walba ee shirkadda.
• Demand generation:wax walba oo sameynaya ogaanshaha iyo masuuliyadda siineysiga ee mustaqbalka.
• Performance marketing:marketing ee loogu hanweynayo falalka loogu meereeyo.
• Brand building:wax walba oo ballaaran oo kor u kaca dhakhtarka, maana iyo doorashada.
• Tactic:falalka gaar gaar ah ee loo isticmaalo si loo fulinayo straatejiga guud.

Eeg ka difaacan oo ku saabsan buugagta kasta

Buuga Bigger, Smarter, Stronger Brands

Namanh Vu Hoang waxa uu ka yimid buugga ee ugu weyn ee shirkadda. Buugga waa ku habboon inuu u yahay hogaamiyayaasha ee arkaan xasuuska brand-ka sida wax walba oo ka yimid nidaamka kala duwan ee shirkadda, si loogu beddelo masuuliyadda tima ee ku shaqeysan team-ka koowaad.

Doorso when wax ka beddelka, heshiisinta gudaha iyo xiriirka u dhexeeya dhaqan iyo tarajinta macaamiisha ayaa ah muhiim u ah waxda weyn ee ka socda.

Booska Mustaqbalka

James Hurman wuxuu u ogolaanayaa dhammaan dhaqdhaqaaqa dhaqdhaqaaqa: dhaqdhaqaaqa hadda jira waxayna ku adkaatay kuwaagu dhaqdhaqaaqa ee maanta iyo kor u kaca ee berri soo aanan.

Doorso when dashboards ayaa lagu guulaystaa in ay sameeyaan isbeddelka ah, iyo hay'adda u baahan tahay in ay hesho sabab ah oo faahfaahsan oo ku saabsan sameeynta dhaqdhaqaaqa ee muddo dheer.

The 1-Page Marketing Plan

Allan Dib wuxuu siinayaa raadraac si saamayn iyo si fiican loo sameeyo. Modelkii 9-block ee uu sameeyay wuxuu caawinayaa ganacsatayaashii si loo sameeyo qaraabo ku saabsan doorka suuqa, faafinta, heshiisinta, beddelka, tarajinta macaamiisha iyo kuwaagu.

Doorso when ganacsi yar ay u baahan tahay in ay beddelo hawlgallo dhaqdhaqaaqa kuwa qorsho oo faahfaahsan oo loo baahan karo in lagu eego iyo lagu sameeyo.

Talabo laga soo jeedo qoraa

Hogaamiye brand ama kooxdii beddelka:doorsoBuuga Bigger, Smarter, Stronger Brands.

CMO ama hogaamiye kor u kac:doorsoBooska Mustaqbalka.

Ganacsi yar ama hogaamiye ganacsi yar:doorsoThe 1-Page Marketing Plan.

Kooxdii qorshaha:Isku darka agaasimaha mustaqbalka iyo qorshaha fiicaneed, oo isticmaala lenska brand ee nool si ay u hesho in hay'adda ay u heli karo waxda ay u bixiso marketing