Faʻatau puʻeata o le sound branding
Auala tolu i totonu o le pulega o le sound: aia tatau o le audio, metotia faʻapitoa o le faʻagasologa ma se faʻaalo i totonu o le suʻesuʻega a le lalolagi.
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Aʻoaʻoga sili lea mo le malamalama
O se taʻiala faʻapitoa e faʻatatau ai le sound o se mea e tatau ai mo le brand i luga o nofoaga o tagata faʻatau, i le va o le faʻaaogaina o le sound o se mea e fiafia i ai.
Filifiliga sili lea e faʻatatau i metotia
O se faʻataʻitaʻiga faʻapitoa o le fogafoga o le faʻaogaina o le sonolele, e aofia ai se metotia e mafai ona faʻamaonia mo le faʻaliliuina o mafaufau a le kamupani i se faʻaupuga akustik.
Filifiliga sili lea e faʻatatau i le lalolagi atoa
O se filifiliga faʻatatau i suʻesuʻega mo tagata e fia iloa se tasi faʻaogaina o le sonolele e faʻaopoopo i le faʻamaoniaina o le igoa o le kamupani ma le uiga.
| Tusiga | Sili mo | Mafuaʻaga | Fomu | Lisinisi |
|---|---|---|---|---|
| 1Audio BrandingLaurence Minsky ma Colleen Fahey | Tagata faʻapitoa o le brand ma timu o le faʻatau | Faʻaufouina ma le pulega o le aia tatau o le audio | Pepa faʻamau | Vaʻai i Amazon ↗ |
| 2Sound BrandingJOSEPHS® | Mataupu e fia iloa se metotia faʻaletonu | O se auala faʻatulagaina e faʻaaoga ai le sonolele a le kamupani | Kindle | Vaʻai i Amazon ↗ |
| 3Sound BrandingYing Jie Jian | Suʻesuʻega a le akademi ma le lalolagi atoa | Sound branding o se faʻagaioiga faʻapitoa a le kamupani | Fuaitau faʻamau | Vaʻai i Amazon ↗ |
E mafai ona feutagai sound branding o se faʻalavelave, faʻagaioiga faʻatino, poʻo suʻesuʻega faʻapitoa. O nei tusi e toʻatolu latou te faʻaalia auala eseʻese.Audio Brandingo loʻo ofo ai le fuafuaga faʻagaioiga lea e faʻafaigofie mo faʻalapotopotoga. O le tusi a JOSEPHS® e faʻatupe ai i se metotia faʻatulagaina o le faʻafiafiaga o le faʻasao. O le tusi a Ying Jie JianSound Brandingo loʻo ofo ai se vaʻaiga o le lalolagi atoa ma se suʻesuʻega faʻalelei.
O le fesili faʻamau e le o le a le tusi lea e sili, ae o le a le mea e te manaʻomia, pe o le a e sailia se fuafuaga mo se ʻauʻau faʻaleʻaga, faʻapei o le a e iloa se metotia faʻatino faʻapitoa, pe o le a e suʻesuʻe le malae mai se tasi vaʻaiga faʻaleaʻoaʻoga.
Faʻatonuina o le leofaʻaopoopoleo, from Old English sund, with faʻatonuina, the modern practice of creating recognisable commercial identity and meaning. Related expressions such as audio branding, sonic branding and acoustic branding became more common as radio, television, recorded music and digital interfaces expanded the number of audible customer touchpoints.
O le faʻagaioiga o le faʻatonuina o le leo e matua tuai atu nai lo le faʻaupuga o loʻo iai nei. Tagata faʻatau, pule o le faʻatonuina o le leo ma tagata faʻapitoa na faʻaaogaina leo, siva, beli ma leo pese faʻapitoa i le taimi muamua atu ae leʻi faʻaupuina e faʻalapotopotoga o latou faʻagaioiga o se faʻatonuina o le leo.
Na avea le leo tolu o le NBC chimes ma se tasi o le faʻaogaina o le leo muamua na faʻaalia i le faʻatonuina o le leo, na faʻaopoopo ai se fuʻa o le leo i se tasi faʻalapotopotoga, faʻaalia ai o le leo mafai ona faʻaalia se faʻalapotopotoga e aunoa ma se logo e iloa.
O le aʻoaʻoga tumau o le faʻaogaina o mea e faʻaaogaina. E leai se mea e manaʻomia e faʻapena ai se pese e tumau, ae manaʻomia le faʻaalia o se mea e sili ona faʻaalia, faʻaauau, faʻafetaui, ma faʻatasi ma le mea e tasi lava.
Laurence Minsky ma Colleen Fahey faʻatasi ai le fuʻa ma le faʻatonuina o le kamupani ma le faʻatinoina o le faʻaiʻuga. O lenei filifiliga lea sili ona faʻaaogaina mo tagata faʻatau, ofisa ma tagata faʻatonu e manaʻomia le iloa ai why an audio identity matters ma faʻafefea ona pulea i luga o mea faʻaalia.
O lenei igoa le filifiliga o le metotia. E fetaui lea mo tagata faitau e manaʻo e suʻesuʻe se metotia faʻapitoa mo le faʻatulagaina o faʻavae kamupani ma mafaufau i le fuʻa, nai lo le amataina i se vaʻai laitiiti o le faʻatonuina o le kamupani.
Lenei ausaga e faʻalautele le faʻatusatusaga ma se vaʻaiga faʻapitoa a le lumanaʻi. E sili ona faʻaaogaina mo tagata faitau e faʻatauaina suʻesuʻega, faʻaliliuina pe faʻamasinoga faʻaleaganuʻu ma le kamupani Amazon.
Pule o le kamupani poʻo le faʻatonu o le ofisa: amata i Audio Branding.
Komiposa poʻo le faʻatonu o le faʻatinoga: faʻalogo i le igoa o le metotia a JOSEPHS®.
Suʻesuʻega poʻo le tagata faitau a le lumanaʻi: suʻesuʻe le igoa a Ying Jie Jian ma Sound Brandingfaʻamaonia le igoa o le ausaga aʻo le i ai i luga o le upega tafaʻilagi a le Amazon.
Leai. O se jingle o se tasi o aiaiga. E mafai foʻi ona aofia ai le branding o le saoloto i se logo faʻa-saoloto, leo, fuʻaiga o le interface, fuʻaiga o le produka, tulafono o le musika ma se faʻa-saoloto faʻa-aofia.
E tatau ona faʻa-ese, faʻa-poto, mafai ona toe-faʻa, faʻa-mafai ona suia i itu eseʻese ma faʻa-totogi i le igoa o le kamupani e tasi.
Audio BrandingO le feʻa puʻe e ʻofaʻi ai le faʻa-malosi mo tagata faʻa-pisinisi o le kamupani ma mo tagata faʻa-pisinisi o le faʻa-malosi.
Io. E mafai ona suia le gagana ma le ituaiga o puʻe, faʻa-eseʻese mo puʻe faʻa-pisinisi o le lalolagi. Suʻe le lisi o le Amazon i le taimi nei ae leʻi ai se puʻe.
O le Amazon, ituaiga, ma le avanoa e mafai ona suia, e fuʻa ai le nofoaga. O le ki o le pauta e faʻa ai le lisi o le taimi nei.
FilifiliaAudio Brandingmo le faʻa-malosi, leJOSEPHS®igoa mo se metotia o le faʻa-tulaga, poʻoSound Brandinge Ying Jie Jian mo suʻesuga o le lalolagi.
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