Fuafuaga faʻatusa o punavai pule o le afioga o le kamupani
Auala e 3 mai i se mafaufau i se afioga e iloa ai: se faʻagasologa atoatoa o le disaini, se metotia faʻapitoa mo logo e tumau ma se faʻaogā e faʻapupulaga i le va o le faʻagaioiga ma le agaga faʻafiafiaga.
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Malamalama sili lea i le faʻagasologa
O se taʻiala e faʻatatau i le faʻagasologa lea e aofia ai faʻalavelave faʻapitoa o le faʻavaeina o se afioga o le kamupani, na faʻatagaina e faʻataʻitaʻiga, ata ma suʻesuʻega a tagata poto.
E lelei mo logo e puipuia
O se taiala faʻaaliaina e faʻafaigofie ai le atiaʻe o logo e sili ona faʻaalia, ma le faʻaaogaina o galuega faʻapitoa, amio, ma faʻataʻitaʻiga o aiaiga, e ala mai i le faʻatinoina o se desaina poto masani.
Auala sili lea – desaina puʻe
O se faʻamatalaga faʻaalia e faʻaaliaina ai pe faʻapefea ona mafai e faʻatinoina le faʻafanua ma le mafaufau faʻapitoa e faʻatasi ai mo le atiaʻe o se brand e faʻaali mai ma faʻamalieina.
| Tusiga | Sili mo | Faʻamau | Fomu | Lisi mai BrandingMaps.com poʻo Amazon |
|---|---|---|---|---|
| 1Faʻavae se Afioga o le KamupaniCatharine Slade-Brooking | I le faʻataʻitaʻi ma tagata amataga o le faʻagasologa o le afioga o le kamupani | Tagata faʻaoga, faʻalavelave, igoa, disaini ma faʻalauiloa | Paperback | Vaʻai i Amazon ↗ |
| 2Logos that LastAllan Peters | Tagata desaina logo ma tagata faʻapitoa faʻaalia | Atiaʻe o faʻamoemoega, faʻaleleia, ma faʻailoga e puipuia | Hardcover | Vaʻai i Amazon ↗ |
| 3The Brand GapMarty Neumeier | Faʻatasi mai i ekzekutiva, faʻauto, ma tagata faʻapitoa | Faʻavae e lima e faʻapipiʻi ai le faʻafanua ma le faʻaogaina o tagata faʻatau | Paperback | Vaʻai i Amazon ↗ |
O nei tusi e tolu e alu i le aiafi mai le tulaga galuega eseese. O Catharine Slade-Brooking o faʻamatala le faʻaseʻe i le taimi o le galuega o le aiafi, mai le faʻafefea o tagata matamata ma le faʻataʻitaʻi o filifiliga se toeitiiti mai le igoa, disaini o le logo, faʻatalanoa, faʻaleleia o le igoa, ma le faʻalauiloa. O Allan Peters e teu i luga o le galuega faʻatino ma le faʻatinoga o le disaini o le logo e mafai ona manatua. O Marty Neumeier o alu i luga e suʻesuʻe ai le avanoa i le va o le fuafuaga a le pisinisi ma le disaini.
O le eseesega lena e taua, ona o le tele o faʻafitauli o le aiafi o le brand e leʻi tutusa. O se tamaʻi tamaʻi e ono manaʻomia le malamalama i le galuega atoa. O se tagata disaini galue e ono fia iloa metotia malosi mo le faʻaleleia o faʻailoga. O se komiti o le pulega e ono manaʻomia muamua se gagana e tutusa ai le fuafuaga a le pisinisi ma le poto masani o le tagata matamata. O le faʻatusatusaga lena o le a faʻataʻitaʻi ai le galuega, le fuafuaga, ma le aʻoaʻoga sili atu nai lo le faʻasoa atoa o tupe.
O se tusi aiafi e tatau ona faʻaalia ai o le aiafi e sili atu nai lo le logo. E tatau ona faʻatasi le suʻesuʻega, le faʻatuatuaina, le igoa, le gagana, le faʻasino, le lanu, le faʻataʻitaʻiga, le faʻafeiloaʻiga, ma le pulega. E tatau foi ona faʻamatala ai pe faʻapefea ona faʻataʻitaʻi faʻaletonu faʻatino i luga o se faʻamoemoe faʻapitoa ma pe faʻapefea ona maua le faʻagaioiga o le aiafi i le lumanaʻi.
Le upuidentityi le mea moni mai le Latinidem, meaning “the same.” It refers to the qualities through which a person or thing remains recognisable as itself. In branding, identity is the organised expression that helps an organisation appear coherent across many encounters.
O le asō mai le upu reveals se faʻalavelave taua. O le aʻafia o se brand e manaʻomia le tutusa ina ia mafai e tagata ona iloa, ae e manaʻomia foʻi le faʻaogaina ina ia mafai ona gafataulimaina i totonu o paketi, upega tafaʻilagi, saini, mea faʻasoa, tusi ma ata tetele. O le sini e le o le fai mai o mea uma e tutusa; o le faʻaogaina o le faʻaogaina o tulafono e mafai ona iloa i totonu o faʻaaliga uma.
IBM o loʻo ofo mai se faʻataʻitaʻiga malosi o le aʻafia o se faʻalavelave. O le faʻailoga a Paul Rand mo IBM sa faʻaleleia atu ai le tolu le tusi i se faʻailoga e sili ona iloa mai le tekonolosi, faʻaleleia ma le malaga. O le logo e mafai ona faʻaali atu i totonu o ituaiga uma e aunoa ma le le iloa o le faʻailoga.
O le aʻoaʻo lona tolu e faʻapea foʻi, e le o i totonu o se faʻailoga malosi. Tulafono malamalama, faʻaogaina faʻapitoa ma le mafai e gafataulimaina i totonu o tekonolosi e suia e mafai ai e le aʻafia ona faʻaopoopo le iloa, ae le o le amataina mai anapo.
O le tusi a Catharine Slade-Brooking o le auala e sili ona faʻamalieina mo tagata faʻaoga e fia iloa pe faʻapefea ona faʻatupe le igoa. O lona faʻaopoopo o faʻataʻitaʻiga, faʻataʻitaʻiga, faʻataʻitaʻiga ma suʻesuʻega e fai si faʻailoga faʻapitoa sili atu ona faʻigata i le galuega.
Filifili mai pe a e manaʻomia se faʻaupuga faʻapitoa e aofia ai suʻesuʻega, au faʻaoga, faʻalapotopotoga, papa faʻailoga, igoa, atinaʻe o le logo, faʻaali atu i le aufaʻatonu, faʻaleleia ma faʻalauiloa. O tagata aʻoga ma sui usufono o le amataga o le aʻoga o le a sili atu ona aʻafia, ae mafai foi e fesoasoani i tagata e leʻi aʻoaʻo i le igoa faʻapitoa e iloa le faʻatinoga a le igoa faʻapitoa.
Allan Peters faʻaopopoina i le prosesa faʻalelei i luga o le branding visual faʻaico. O le tusi e faʻapena foi mo tagata disaina e manaʻo e atiaʻe, faʻalelei ma faʻaleleia faʻailoga ma se uiga e lava mo le taimi. Ona uiga faʻapitoa e fetaui mo tagata maʻiliʻi e aʻoaʻoina mai i faʻataʻitaʻiga ma faʻaoga faʻaonapo.
Filifili mai pe a le faʻalavelave o loʻo i le logo lava: pe faʻapefea ona maua se mafaufau malosi, alu i fafo atu o le tele o faʻataʻitaʻiga, taofia le ituaiga ma faʻaleleia se mea e sili ona lelei ma e leʻi faʻalavelave i se aʻafiaga o le faʻaogaina. E sili atu le faʻaopoopo nai lo se faʻatonu faʻapitoa mo le tuʻufaʻatasiga o le igoa, ma o le faʻaopoopo lena o lona malosi.
O le tusi a Marty Neumeier o le filifiliga faʻaconcept. E talitonu o le mafaufau faʻapitoa ma le faʻalelei e tatau ona galue faʻatasi ma faʻaalia ai faʻavae e lima mo le faʻaleleia atu o le va o le faʻamoemoe o le pisinisi ma le faʻaogaina o le tagata faʻatau. O lona ituaiga faʻapitoa, faʻapelepele e faʻatino mo le faʻamalosi ma le faʻaaogāina.
Filifili mai pe a manaʻo executives, marketers ma designers e manaʻo i se faʻavae e tutusa mai ai lo latou faʻaiʻu muamua. E le mafai ona avea ma se faʻatonu faʻapitoa mo le disaini, ae mafai ona faʻamalosia pe faʻapefea ona faʻatino le galulue faʻatasi, le faʻaleleia atu ma le tuʻufaʻatasiga o le igoa i totonu.
Design student:amata iFaʻavae se Afioga o le Kamupanimo le galuega faʻaopoopo, ona filifili maiLogos that Laste ala i le faʻaleleia atu o le logo craft.
Logo designer:filifiliLogos that Lastmo metotia visual faʻapitoa ma faʻafitauli.
Founder or executive:amata iThe Brand Gape iloa faʻapefea ona faʻatino le faʻaogaina o le strategy ma le design faʻatasi.
Agency team: ma Amazon i luga o le BrandingMaps.comfaatupeThe Brand Gapmo aluga,Faʻavae se Afioga o le Kamupanimo prosesa maLogos that Lastmo tagata poto faatinoga.
Faʻavae se Afioga o le Kamupanio le a ofoina atu le amatalia malosi o le prosesa o disaini atoa.
Logos that Lasto le filifiliga sili ona poto mo le fausia o faconcept, faaleleia ma faamalosia malosi o faailoga.
The Brand Gapo le filifiliga sili ona faigofie mo le faaliliu mai o le stratetigi o pisinisi, galuega faafiafia ma le faatauaina o tagata faatau.
Leai. O le logo o se mea e faailoa ai. O le igoa o kamupanī o le faiga atoa o le upu ma le ata i totonu o le logo e aafia.
Tau o Amazon, ituaiga ma avanoa e mafai ona suia e nofoaga ma aso. O ia ituaiga o kopi e tatala ai le lisi o loo iai.
FilifiliFaʻavae se Afioga o le Kamupanimo se prosesa o projekete atoa,Logos that Lastmo logo craft faapitoa, peThe Brand Gape faatupeina fuafuaga ma design.
Updated: · Headlines from external news sites