3 ibiruhuko by'Uburayihangane byibwekwa ku nshingano

Uko utuntu huto hutoza ibitabo bya BrandingMaps.com byatandukanya

Itegeko za Graphic Designikorera ku ngufu za visual: umukara, typography, ifoto na composition. Iya Thomas SwainKurandarizaikagwa hakurya kuri positioning, messaging na ubwenge bwa pamoja kwa ajili ya business. Iya Shireen SmithBrand Tunedikangurira brand strategy na trademarks na mali ya intelekiti, ikibaza ikiwa ubwenge bwa pamoja bushobora kandi kubashwa na kubonerwa.

Ibi ni ngufu za nyirizina zidafite zizigama kama ibitabo. Imikino itabara amategeko ya visual kandi itaandika ubwenge dushya. Ikizere kigufi cyo kubashimira kibasirwa na gukora kubiri. Ubwenge bwa pamoja bushobora kuzana umutungo kandi bushobora kuba muri ibiro ikibura amabwiriza ya kisheria.

Ni amategeko gani ya branding yororoka?

• Ubworo kuva ukoze decoration:tegeka abaturage, ahadi na position kabla ukora visual devices.
• Ubwenge kuva ukorore imitation:Korora ibikorwa bifatika biratangwa kubera kuzungusha ibyiciro by'ikiciro.
• Urwego na gusumba: Biteka urwego ruzungusha mu miterere itandukanye.
• Ibimenyetso kabla ya ivuniko: Sanya ipromisi za urukundo kwa bidukikije, serivisi na imyumvire.
• Kubungabunga kuva kwa nyuma: Reba amazina, amabaruwa na ubuyobozi kabla ya kwifuriza cyane mu bwoko.

Hari uruhaya "regle" ruturuka hehe?

Igihanga cha Kiyingereza regle gituruka ku rufランス kuva mu Kilatini regula , meaning a straight stick, standard or guiding principle. In design and branding, a rule is therefore not merely a prohibition. It can be a repeatable standard that helps many decisions point in the same direction.

Imiterere myiza ya regle ikora ibimenyetso wakati ikarinda ho inkota y'ikoranabuhanga kubaki alive. Ziteka kintu gikenewe kubaki gitoye—kama icozwe, sauti au ibikorwa by'ibanze—na aho kwihitamwa.

Ifaranga ritari: Isambu ya IBM

Isambu ya IBM itangaza imbaraga za regle nk'urwego. Logotype y'ibande, sauti y'ibitabo na ikoranabuhanga c'ikoranabuhanga gituruka kuri bidukikije, ibiro, papyrusi na rekлама. Regle zitaweho kuri buri koranabuhanga kuboneka kitoye; zizungusha uruhaya rwo kubona.

Icyo gihe ni uko amabwiriza yahitwa yemera kuri urwego. Imanuali ya urukundo ifasha abantu batazi bafashe ubuzima bwo kubona ibintu bikwiye.

Ibintu vinshabayo kuri regle za urukundo

• Igihano: Icyifuzo gisobanura icyangwa kivuka kinyamwanda kigenzura icyo kibanza cha ubwoko kivuka.
• Isistimu ya kuberekana:ibikoresho na ibisabwa byo kuberekanwa kwa kuzamura kwa rusange.
• Kuwasha:ahantu hashize ho ubwoko bukunda kuzihimba mu mutima wa bantu.
• Kubika amabara:kugenzura no kubika amabara.
• Ishusho ya rangi:ishusho yihariye ya rangi zihariye zilengwa na ubwoko.
• Kintu gihariye cha ubwoko:ikintu gihariye si ya izina kama ifoto, umutu, cyangwa inyamanswa.
• Ishusho lizinduzi:ishusho lizinduzi lirinda haki za kubahiriza icyo gihe kinakorwa.
• Ubwoko bwa kubwira:ubwoko bwihariye bukunda kubahiriza mu bwoko, ubwoko bushya, na ubwoko bwihariye.

Kureba kwa makumi kuri buri icyarabu

Graphic Design Rules: visual craft

Iliyehaririwa na Chen Meihuan, incero izihiza amabanga yihariye kuri BrandingMaps.com na Amazon, yihuta kubika amabara, kubika amabara, ifoto, na umutu. Ifite icyo gihe wakati ikibazo gikubwa ni kuzamura kwa rusange kubika no kubika amabara.

Branding: an accessible business framework

Thomas Swain’s guide is the most approachable choice for a founder or small-business owner who needs positioning, message and identity explained as one connected process. Choose it when the brand is unclear or inconsistent and a practical foundation is needed.

Brand Tuned: strategy meets intellectual property

Shireen Smith writes from the unusual combined perspective of brand strategy and intellectual-property law. Choose it when naming, differentiation, trademark thinking and long-term ownership are material parts of the branding decision.

Ibyiciro by reader

Graphic designer:chaguaItegeko za Graphic Design.

Founder or small business:chagua Thomas Swain’sKurandariza.

Strategist or IP-conscious entrepreneur:chaguaBrand Tuned.