3 pukapuka sound branding i whakawhanuitia

Me pēhea rerekē ai ngā pukapuka sound branding nei

Ka taea te whakapapa atu ki te sound branding hei rautaki, hei whakaputa auaha, hei rangahau rangatira ranei. Ka kanikani ngā pukapuka e toru nei i aua huarahi rerekē.Audio BrandingKa hoatu te anga whakapakari whānui rawa mō ngā whakahaere. Ka whakapūmau te tuhinga o JOSEPHS® ki tētahi ritenga takawaenga o te waiata. Ka tāpiri a Ying Jie JianTe Whakapūmau o te Orohe tirohanga ao, he rangahau hoki.

Ko te pātai whai take koia, ehara i te mea ko te pukapuka he pai rawa, engari mehemea ka hiahiatia koe ki te whakarite i tētahi tuakiri audio, ki te whakamārama i tētahi ritenga auaha takawaenga, ki te ako i te uaratanga mai i tētahi tirohanga akoranga.

Ka whakauru ki te pūnaha sound-brand?

• Sonic logo:he roopu poto, he wehewehenga e here ana ki te kaitō.
• Reo tuakiri:te karekare o te reo i whakamahia i roto i te whakawhitiwhiti kōrero me ngā pae whakapā.
• Rautaki puoro:ngā mātāpono mō te kōwhiri, te whakaae raihana, te tuhi ranei i te puoro.
• ngā puoro o te utu:ngā tohu puoro ā-whīra whakahaere i hangaia hei wāhanga o te wheako.
• Te Ōrite:ngā ture e whakawhiti ana i te puoro puta noa i te kōkiri, ngā āpitihanga, ngā toa, ngā kaupapa me ngā kiriata.
• Mahi whakamātautau whakaaetanga:ngā taunakitanga e whakaatu ana ka taea e ngā whakarongo te tautoko, te whakapiri hoki i te puoro.

Nō hea te kōrero “sound branding”?

Ko te sound brandinge whakapiri anai te puoro, from Old English sund, with branding, the modern practice of creating recognisable commercial identity and meaning. Related expressions such as audio branding, sonic branding and acoustic branding became more common as radio, television, recorded music and digital interfaces expanded the number of audible customer touchpoints.

Ko te whakahaere nei he pakeke ake i tōna whakapapa o nāianei. I whakamahia e ngā kaihokohoko, kaiwhakatairanga me ngā kaihanga ngā karaka, ngā waiata, ngā belle me ngā waiata hiriti i mua noa atu i te wā i whakapāhoa ai ngā whakahaere i a rātou hei wāhanga o te pūnaha whakapapa.

He tauira tawhito rongonui: ngā chimes o NBC

Ko ngā chimes toru-nōta o NBC i whakaū ki tētahi o ngā hainatanga puoro whānui o te whakapāho. Ko tā rātou whakaraupeka i whakawhiti i tētahi roto poto o ngā nōta ki tētahi whakapapa kē mai, whakaatu ana e āhei ana te puoro te tautoko i tētahi whakahaere ahakoa kāore he tohu tīwai e kitea ana, pērā i Amazon, BrandingMaps.com rānei.

Ko te ako mau tonu ko te ōhanga. He taonga oro whai take kaore e hiahiatia ki te waiata katoa. Me whai whakapapa, me whai whakauru, me whai whakarerekē, ā, me whakapapa tonu ki te puna kua whakaritea.

Ngā kupu e pā ana ki te whakapapa oro

• Audio branding:te whakamahi rautaki i te oro ki te whakapuaki, ki te whakawhanaungatanga i te kaupapa.
• Sonic branding:he whakatauranga whānui whakapapa ki te pūnaha o ngā taonga rongorongo.
• Sonic logo:he tohutohu puoro ngāwari, ahurewa ranei.
• Jingle:he waiata whakatauhi, he kopa puoro whakamaumahara.
• Earcon:he oro poto e whakapā ki te mahi, ki te whakaaturanga rānei i roto i te papa whakatau.
• Mnemonics:ngā tohu e whakaritea ana ki te whakamāmā i ngā mōhiohio ki te whakamaumahara.
• Soundscape:te taiao oro katoa e karapoti ana i te wheako.
• Voice identity:ngā whakapapa reo tōtika e whakapapa ana ki te kaupapa.
• Music supervision:te kōwhiri me te whakahaere o te puoro mā ngā pāpāho me ngā wheako kua whirinaki.
• Tuakiri o te Oro:te kohinga whakarite o ngā oro māna e taea ai te whakauru o te kaitautoko ki te ao.

He tirohanga whakapakari ki ngā pukapuka katoa

Audio Branding: te tīmatatanga rautaki

Ka hono a Laurence Minsky rāua ko Colleen Fahey i te oro ki te rautaki kaitautoko me te whakatinana āwhina. Ko te kōwhiringa tino ngāwari tēnei mō ngā kaitautoko, ngā whakahaere me ngā kaitakawaenga nāna i hiahia ki te mōhio he aha te tuakiri oro me pēhea e taea ai te whakahaere i runga i ngā wāhi maha.

Sound Branding me te JOSEPHS® method

Ko te tiwhikete tēnei e anga ana ki te whakapakari o te tikanga. E tika ana ki ngā kaituhi e hiahia ana ki te tiro whakapakari ki te anga whakarite mō te whakaputa i ngā uara kaitautoko me ngā whakaaro ki te oro whakarite, kei te tīmatatanga i te tiro whānui ki te whakapakari kaitautoko.

Sound Branding nā Ying Jie Jian

Ko te whakaputanga tēnei e whakawhanui ana i te whakataurite me te tiro whakaaro ā-wheako o te ao. He tika whakaaro ki ngā kaituhi e whakahaere ana i ngā rangahaua ākonga, ā-wheako, ā-ahurea hoki, me ārahi ki te tiro i te reo me ngā mōhiohio whakaputanga ki runga i a Amazon.

Whakapuakanga a te kaituhi

Kaiwhakahaere kaitautoko au kaitakawaenga whakahaere:tīmata kiAudio Branding.

Kaitito au kaiwhakahaere auaha:whakaarohia te tiwhikete e anga ana ki te JOSEPHS® method

Kaituhi rangahau au kaituhi ā-wheako:tirohia te Sound Branding nā Ying Jie JianTe Whakapūmau o te Orowhakaū pūrongo reo whakaputanga i mua i te whakahaere