3 pukapuka rebranding i whakawhanuitia

Me pēhea ka rerekē ngā pukapuka rebranding nei

Ka whakamahia e ēnei pukapuka toru 'rebranding' i ngā tūranga hou, ahakoa rerekē.Te Mahi RebrandingKa whakapā e tētahi ki te whakaahua anō a te tangata.Te Whakamauru o te MahiKa tātari i te tūranga o tētahi kōrero tawhito, ā, ka whiwhi ki te reo hou me te whakapūtanga ahurea.Te Whakamauru i te HāhiKa whirinaki ki te whakapapa o tētahi whakahaere, ā, ka kōrero ka whakapono te panonitanga pono ki te whakahaere me te whāinga.

Kāore tetahi o ēnei pukapuka he pukapuka aratohu whakahaere rebranding noa. Otirā, ka whakapūmau ngā pukapuka katoa ki tētahi whakapono nui mō te rebranding: he ngāwari te whakaputa i te reo kitea, ko te whakaputa i te tuakiri, hononga me te tohu te mahi nui. Whiriwhiri mō te tūranga tangata, ahurea, whakahaere rānei, kaua mō te whakaputa whakapapa.

Me whakaputa ko te aha i te rebrand?

• Tūranga rautaki:Whakamārama ki te whakaū i te whakahaere o te rōpū ināianei, ko te aha te take o te panonitanga.
• Hononga ki te whakahaere:whakamārama ki te whakahaere ko wai ngā whakaritenga me whakapūmau, whakarāweka rānei.
• Tūnga reo:whakarite ngā ingoa, kōrero, pakiwaitara me te reo ki te arahanga hou.
• Tūnga ā-kanohi:whakahou ngā taonga e mātakitaki ana, kaua e whakarere i ngā painga e whai hua ana.
• Te wheako me te whanonga:whakarite ngā whakahaere, ahurea, whakapā ki te whakahaere ki te whakaaetanga hou.
• Mahere whakawhiti:whakarite ngā kaimahi, hoa, pūnaha matihiko, whakawhitinga, tuhinga me te whakapā tūmatanui.

Kei hea te kupu 'rebranding' i timata ai?

Rebrandinghononga atu ki te rākaure-, meaning again or anew, with huinga. “Brand” is historically connected with burning and identifying marks applied to property or goods. Its commercial meaning expanded from a physical mark to the wider identity and associations attached to an organisation, product or person.

Ko te rebrand he mea nui ake i te whakakapi i te tohu. He whakamātau kaika, he whakapau kaha ki te whakarerekē i te whakawhanaungatanga me te whakamārama. He wā kua taea te whakapā atu ki te ingoa hou me te tūnga; he wā kua nui ake te whakawhanaungatanga rautaki, te panonitanga whanonga i te whakatairanga ā-kanohi.

He tauira whai take: te whakapūmautanga o Burberry

Ko te panonitanga o Burberry i te wa o te rua tekau ma iwa, ma te rua tekau ma tahi o te rau tau, he waahi e whakahuatia ana ko te rebrand i whakaritea te whakaora me te whakapapa. I whakakaha ake te kamupene te whakahaere ki runga i nga rawa me te whakawhiti, i whakapiki ake te hoahoa me te whakawhitiwhiti korero, i whakamaori ano hoki i nga rawa kua oti te whakarite, penei i te koti trench, engari kihai i whakarere i tona historia.

Ko te ako koia, he rebrand angitu ka taea te whakaora i te uara nui i roto i te whakapapa, i te wa e panoni ana i nga hononga kore e hiahiatia. Ko te whakapaipai a kanohi e puaki ana i te tirohanga, engari ko nga rawa, ko te whakawhiti, ko te kaiarataki me te wheako e whakatau ana mena ka taea te whakapono te tūranga hou.

Ngā kupu e pā ana ki te rebranding

• Whakahoutanga o te hītori:he whakahoutanga iti e pupuri ana i te tuakiri whakapapa me te tūranga.
• Repositioning:te panoni i te whakamaoritanga whakataetae e whakamanahia ana e te hītori.
• Rename:te whakakapi i te ingoa whakaiti o te whakahaere, o te tuku, o te whakapapa ranei.
• Whakawhiti tuakiri:te whakawhiti whakahaere i nga rawa tawhito me nga pūnaha ki nga hou.
• Uara o te hītori:te whakaaetanga, nga hononga me te uara tauhokohoko kua herea ki te hītori.
• Whakahaere panoni:te whakarite i nga tangata me nga mahi ki te whakaae ki te arahanga hou.
• Tangata takitahi:he tangata, he ropu e pa ana, e taea ana te whakawhiti i te panoni.
• Redirect:he whakahau ipurangi e tuku ana i te URL tawhito ki tona taumata hou.
• Te whakatika whakapapa: he mahi whakatairite e whakaaetia ana ki te whakapai ake i te whakapono, te whakawhirinaki.

He tirohanga whakapiri ki ia pukapuka

Te Mahi Rebranding

Ka whakapresenta a Shyanne Tayo te rebranding hei whakapiki ake i te whanaketanga o te tangata me te whai wāhi ki te tuhi anō i tōna kōrero. He hāngai ki ngā kaituhi e whakaaro ana ki te whakarite anō i tō rātou tuakiri, whāinga me te whakaatu ki te tangata e whanake ana.

Kia whiriwhiri mō te taha whanaketanga o te tangata, te hinengaro o te whakapiki ake, engari kaua mō te whakahaere tuakiri o te kaporeihana.

Te Whakamauru o te Mahi

Ka tirohanga a Clayton Louis Turnage ki tētahi momo rebrand: me pēhea e whakamaori anō ai ngā whakaaro tawhito mā te reo hou, te ahurea hou, me te reo pūtaiao. He tauira ki te whakawhiti whakaaro, kaua ki te whakarerekē i te whakahaere.

Kia whiriwhiri mēnā kei te hiahia koe ki te reo, ngā kōrero ahurea me te whakapapa, te whai wāhi o te whakapapa ki te whakapono, te whakaaetanga rānei o tētahi whakaaro.

Te Whakamauru i te Hāhi

Ka tirohanga a Eric Mason ki te whakapapa o te whakahaere mā te tirohanga whakapono. Ko tōna whakapapa nui ki te whakapapa ko te kī mai kāore te whakaatu tūmatanui e taea te whakahoki mai mā te kōrero anake; me whakapono, me whakapapa, me mahi, ā, me whakapono anō.

Kia whiriwhiri mēnā kei te hiahia koe ki tētahi tirohanga whakapono ki te whakapono o te whakahaere, te whakapiki ake o roto, me te whakapapa ki waenganui i te tuakiri me te whakaatu tūmatanui.

Te whakatau a te kaituhi

Kaituhi whanaketanga o te tangata: whiriwhiriTe Mahi Rebranding.

Kaituhi e hiahia ana ki te whakamaori anō: whiriwhiriTe Whakamauru o te Mahi.

Kaiwhakahaere o te whakapono, o te whakahaere: whiriwhiriTe Whakamauru i te Hāhi.

Kapa whakapiki ake o te kaporeihana: whakamahia ēnei pukapuka mō te tirohanga whānui, engari whakapiri atu ki tētahi aratohu mā te rautaki whakapapa, te rangahau, te whakapapa tuakiri, me te whakatinana.