3 pukapuka reo whakaahua tūhono whakawhanaungatanga whakawhanaungatanga

Me pēhea rerekētia ngā pukapuka whakapapa tuakiri nei

The Personal Branding Blueprintka whakatau ki ngā kaiwhakahaere, ngā mātanga e whakamahi ana i te kitea o ngā ipurangi ki te whakamātau i ngā kaihoko uara-kahaKo koe he mea maharatangaka aronga ki te ahurei, te whakaaetanga, me te whakaputa i te tīwhiri ki roto i te uara pukengāWhakapakari tōu tohu, whakapakari tōu mahika whakatinanahia te whakapapa tuakiri ki ngā kēmu, ngā whakapikinga, ngā nekehanga pukengā, me te whakahaere whakaaro

Ko te pukapuka tika e takoto ana ki te whakawānga e hiahiatia ana. He kaiwhakahaere e whakatau ana ki ngā kaihoko e hiahiatia ana he tukunga mahi whaihua me he rautaki kōnae. He pukengā e whakakotahi ana ki tētahi mara tīwai e hiahiatia ana he tūranga whakamaumahara nui. He kaiārahi o te kamupene e whakarite ana ki te whakapikinga e hiahiatia ana he uara, he kitea o ngā ipurangi, ki te kore e ngaro i te pono

He aha ngā whakahaere whakapapa tuakiri whaihua?

Ko te whakapapa tuakiri pukengā kaha ka timata ki ngā tohu, ki te whakapaipai. Ka whakamārama i te uara e taea te whakaputa mai, te iwi e whiwhi ana i tērā, me ngā tohu e whakapono ana ki te kōrero

• Tūranga:whakapākehā te pūkenga, te iwi, me te poriki e hiahiatia ana koe ki te whakapiri atu
• Ngā Tohu:whakaatu i te mātauranga ki ngā mahi, ngā putanga, ngā tauira me ngā tirohanga whakaaturanga.
• Kotahitanga:ruatia ngā kaupapa whakaaturanga kāore i te meka.
• Kite:whakaatu ngā mahi whai take ki ngā wāhi e taea ai e ngā tāngata whai take te whakapā.
• Tūturu:whakaritea te kōrero tūmatanui ki ngā uara, ngā pūmanawa, ngā mahi tūturu.

Nō hea te kupu "branding tangata"?

Te kuputangataka puta mai i te Reo Rōmana ipersona, a term associated with a person or role. Ko te brandingi whanake mai i te whakaaro o te tohu whakaatu, ā, i muri mai, ka whakaaturia te whakahaere o te tuakiri, ngā hononga me te rongohanga. Ko te branding tangata ka whakapiri mai ēnei whakaaro ki te whakaaturanga o te tangata takitahi.

Ko te kōrero o nāianei i whai mana, i te wā i whakawhanake mai ai ngā kēmu ki te kore e whakawhanaungatia ki te kaituku kaitoiri kotahi, ā, i whakaputatia mai ngā papa tukuhi whakaaturanga ki runga i ngā papa rorohiko, ā, i whakaputatia mai ngā rongohanga whakaaturanga o ngā tāngata ki runga i te ipurangi. Engari, ko te mahi whakapūmau koia tonu: kua whakatinanahia e ngā ringatoi, ngā kaitōrangapū, ngā kaituhi, ngā kaiwhakahaere, ngā mātanga hoki i ngā ingoa whakaaturanga, ngā āhuatanga, ngā tūranga tūmatanui.

He tauira tūturu o nehe: Coco Chanel

I hanga e Coco Chanel he rongohanga tangata e whakaaturanga ana ki tētahi whakaaro hoahoa whakaaturanga. Ko tōna ingoa, ko tōna āhuatanga, ko āna kōrero, ko tāna whakatau ki ngā kaupapa whakapapa o te hōputu i whakapūmau i te hononga ki te whakaaturanga o te hōputu hou me te whakawhanaungatanga. Ko te tangata me te whare hokohoko i whakapūmau ki a raua anō.

Ko te akoranga kaore he mea ki te hanga i tētahi persona whakaari. Hei whakaatu i tētahi tirohanga whakaaturanga ki ngā mahi, ki ngā whiriwhiri, ki te whakapā atu. Ka whakapūmau te branding tangata ināianei ka taea e ngā tāngata te whakapīrangi i te kōrero ki ngā tohu whakaaturanga.

Ngā kupu e pā ana ki te kaitohutohu whaiaro

• Te rongoā whaiaro: ngā whakawhirinaki a ngā tangata ke e hua ana i tōu mahi me tōu whanonga.
• Tūranga:te wāhi whai take me whai kiko ka whāia e koe ki roto i te hinengaro o te whakaminenga.
• Te kaiarataki whakaaro: te whiwhi whakaaro nā te kōkiri i ngā whakaaro uaua me ngā tirohanga.
• Te Mana: te mana whakaae i roto i tētahi āhuatanga.
• Kite:te mutunga i waenganui i ngā whakaminenga e tika ana ki tōu mahi.
• Kohinga Mahi: ngā tohu kōwhiri ki ngā āheinga, ngā kaupapa me ngā putanga.
• Te Tūāpapa o te Whai: he whakamārama pōti ki a wai koe e āwhina, me pēhea, ā, he aha te take.
• Whatunga: ngā hononga e rere ana te whakapono, te mātauranga me ngā whai wāhi.
• Te Tapuwae Matihiko: te kohikohi rapu o ngā whakapuakanga ipurangi e here ana ki tētahi tangata.

He tirohanga whakapakari ki ngā pukapuka katoa

The Personal Branding Blueprint: mana whakapapa o runga, mana whakapapa o tuihono kāinga

Pascal Bachmann’s pukapuka ko te kōwhiringa tino hokohoko. Ka hono atu ki te whakapapa tangata ki te tuihono kāinga me te whakamārama o ngā kāinga utu nui. Ka whai hua tēnei ki ngā kaitohutohu, ngā kaiwhakaako, ngā kaiwhakahaere me ngā mātanga motuhake.

Kōwhiria ina ko tōu pūkenga kē atu kua whai uara ki te mārketi engari ko tōu kōrero, ko tōu kaupapa, ko tōu huarahi whakawhiti kore rānei structure. Ko tōna aronga ko te whakamahi i te mana whakapapa ki te whakaputa pakihi, ki te kore noa iho o te whakapapa koroporo ki roto i te kamupene.

You Are Unforgettable: ko te whakamaharatanga me te uara

Ko Harveer Singh e aronga ana ki te whakamaharatanga i roto i ngā mārketi pakihi kua pūrerehia. Ko te āwangawanga nui ko te whakamaharatanga anake, engari ko te whakamaharatanga o te iwi ki ngā mea nui e whai uara ana koe me te hono atu ki ngā whakawhiwhinga utu.

Kōwhiria ina ko tōu whakaaturanga o naianei e whai ahua noa, ki te whakamaharatanga rānei o ngā tāngata ki a koe engari e kore e taea te whakamārama i tōu kaha motuhake. Ko te whakamātautau whaihua ko te whakamaharatanga e tautokona ana e ngā pūkenga pono, ki te houhanga anake rānei.

Own Your Brand, Own Your Career: te whakapapa pakihi, te whakapapa mahi

Ko Andy Storch me Mike Kim e aronga ana ki ngā pakihi e hiahia ana ki te whakahaere i te whakapapa, ngā nekehanga mahi, ngā whakawhiwhinga hou me te whakapapa whakapapa. Ko te pukapuka e hono atu ana ki te whakapapa pono ki te whakapono, ki te whakamārama, ki te tākaro me ngā pāpāho pakihi hou.

Kōwhiria ina ko tōu whāinga nui ko te whakapiki, ko te whakapapa whakahaere, ko te nekehanga mahi, ko te whakapapa whakapapa kaha atu i tō ingoa mahi o naianei. Ko te whakapapa whakapapa tino pai ki ngā pakihi koroporo me ngā kaiwhakahaere.

Whakapuakanga a te kaituhi

Kaitohutohu, rangatira pakihi rānei:kōwhiriaThe Personal Branding Blueprintmō te mana whakapapa o tuihono kāinga me te whakamārama o ngā kāinga.

Kaitito, tohunga hou rānei:kōwhiriaKo koe he mea maharatangaki te whakakaha i te whakamaharatanga me te whakamārama.

Pakihi koroporo, kaiwhakahaere rānei:kōwhiriaWhakapakari tōu tohu, whakapakari tōu mahimō te whakapono me te whakawhiwhinga mahi.

Kaitono mahi hou:Honi mai i tētahi uara ngātahi me te kōrero kitea kia pai ai te arahanga hou, ā, kaua e whakapau mai anake.