3 pukapuka whakapaipai hangarau me nga whakaputanga i whakawhanuitia

Me pēhea rerekētanga o ēnei pukapuka whakapai kaha

Ka whakauru tēnei whakatauranga i tētahi whakataki whaihua whai wā o nāianei, me ngā whakaputanga e rua o te pukapuka whakamārama whaihua kua whakapūmauBranding & Packaginge whakapūmau ana ki te hoahoa tinana hei tuakiri whaihua. Ko te pukapuka a Marianne R. Klimchuk and Sandra A. Krasovec,Packaging Designe tātari ana i te huarahi katoa mai i te whakaaro ki te papa; ko ngā hononga e rua ki Amazon he whakaputanga tuatahi me tuarua

Kaua e whakapūmau ngā whakaputanga kia noho ko ngā pukapuka tūhono kore. Ko te whakaputanga tuarua te whai wāhi mō te ako whaihua whakapūmau, kia rite ngā whakaputanga tuatahi ina koa te whakaputanga pukapuka, te tirohanga kōrero tawhito, te utu whakaputanga rānei

He aha ngā mea e whakapai kaha ana?

• Te Whakaaetanga:ngā tae, ngā āhuatanga, te tuhi, me ngā hanga e noho tuhahu ana, e kitea ana.
• Whakawahi:ngā tohu ā-kanohi, ā-āhuarangi hoki e whakapuaki ana i te kaupapa, i te kounga, me te hunga whakamahia.
• Mahi:te tiaki, te whakawhiti, te huaki, te whakauru, me te whakataka ki runga i te whakahaere.
• Mōhiohio:he uara mārō o ngā ingoa, o ngā painga, o ngā whakatūpato, me ngā tuhinga e tika ana.
• Pāpāho papa:te kite, te wehewehenga i roto i ngā horopaki hokohoko ā-tinana, ā-matihiko.
• Kaitiakitanga:ngā whiriwhiri kaha, whakaputa e whakaarohia ana i runga i te ora o te pākahi.

Nō hea te kupu 'pākahi'?

Pākahika whakaaturia ipākae, which developed from the idea of a pack or bundle prepared for carrying. The commercial meaning expanded from wrapping and protection to the complete designed container, label and presentation surrounding a product.

Nō te wā i whakapakihia ai te pākahi hei papa hoko, ka whakapakihia ai hei papa whakapapa. Ko te āhuatanga, te tae, te tuhi, me te kaha e whakaatu ana i te hua i mua i te kaitoro i te pānui i tētahi kōrero whakatairanga, i te kōrero ki tētahi kaihoko.

He tauira tawhito rongonui: te ipu kontua o Coca-Cola

I whakapakihia te ipu kontua o Coca-Cola ki te waihanga i tētahi pākahi e kitea ana, ahakoa ko te āhuatanga anake. Ko tōna āhuatanga rongonui e whakaatu ana ki te pēhea e mahi ai te pākahi ā-hanga hei pūmanawa whakapapa, kaua ko te kawe anake i tētahi tohu kāpia.

Ko te akoranga ko te mahi o te tuakiri kaha ki nga taumata maha. Ka pāhoheho nga ataahua i te tītiro, engari ka taea e te hanga, te matū, me te whakahaere te waihanga i te whakaaetanga ahakoa kāore i te pānui te whakaahua, ahakoa i tētahi taha te kitea ai te kaiwhakauru.

Ngā kupu e pā ana ki te tuakiri whakapapa

• Pakahi hanga:te ahua toru-mōkī me te hanga tinutinu o te pākahi.
• Hoahoa pānui:te whakarite o te tuakiri, o te mōhiohio, me te kaupapa whakahaere ki runga i te pānui.
• Dieline:te temepara whakaputa e whakaatu ana i nga kokonga, i nga pōkanga, me nga wāhi e taea te whakaputa.
• Unboxing:te wheako o te whakatuwhera me te whakakitenga o te kaiwhakauru.
• Pāpāho papa:te āheinga o te pākahi ki te pāhoheho i te tītiro me te whakawhitiwhiti kōrero ki te toa.
• Trade dress:nga āhuatanga ā-kanohi e taea ai te whakawhanaungatanga ki te take pāmuhi.
• Pākahi matua:te pākahi e whakapūmau ana, e pā ana rānei ki te kaiwhakauru.
• Pākahi tuarua:he waahanga o waho e whakarōpū ana, e whakamarumaru ana, e whakapuaki ana rānei i nga pākahi matua.
• Pākahi whakapapa oranga:te whaiwhai ki te whakapaipai i te pāpātanga ki te whakaiti i te pānga ki te taiao i runga i tōna pūnaha ora.
• Mock-up:he koiora whaiwhakaahua, he momo ranei o te hangarau e whakamahia ana ki te arotake i te hoahoa i mua i te whakaputa.

He tirohanga whakapakari ki ia kōwhiringa

Branding & Packaging: te tirohanga whaiwhakaahua, poto rawa

Ko te teihana Kindle tēnei he ara poto ki te whai i te māramatanga ki te pāpātanga, he whakapapa whaiwhakaahua o te tuakiri o te kaipānui. Whiriwhiri ia ina hiahia koe ki te whakatau whakaaro, poto, i mua i te neke ki te whakaputa, mahi ngātahi hoki, hei mahi pūmau.

Pāpātanga Hoahoa, Te Whakaputanga Tuarua: te pukapuka aratohu ngātahi, kua whakapai ake

Ko te whakaputanga tuarua a Klimchuk rāua ko Krasovec ko te whakaputanga ngātahi, kua whakapai ake, he whakaputanga tino pai rawa atu mō ngā kaihoahoa, ngā tīma kaipānui hoki. Ka whakapiri tahi i te rangahau, te whanaketanga auaha, ngā whakaarotanga kaitono, whakaputa, me ngā pono o te kawe i tētahi pāpātanga ki te toa.

Pāpātanga Hoahoa, Te Whakaputanga Tuatahi: te anga tuatahi

Kei roto i te whakaputanga tuatahi te ahurewa o mua o te anga ngātahi, he pukapuka aratohu ngātahi. Whiriwhiri ia mō te whakataurite kōrero, mō te whakapaipai pukapuka, mō te ako i te whanaketanga o te mātauranga, ki te whakapaipai ake te tūpono ki Amazon. Mō ngā kaituhi e hiahia ana ki te whakaputanga ou, me whiriwhiri te whakaputanga tuarua.

Whakatau a te kaituhi

Kaiwhakatau pūmanawa:whiriwhiriBranding & Packagingmō te whakatau whakaaro, poto rawa.

Kaihoahoa mahi, ākonga ngātahi:whiriwhiri te whakaputanga tuarua oPackaging Design.

Kaita, kaitete whakaputanga:whakaarohia te whakaputanga tuatahi oPackaging Design.