3 pukapuka hoahoa logo i whakawhanuitia

Me pēhea rānei ka rerekē ngā pukapuka hoahoa tohu i konei

Ko ngā pukapuka hoahoa tohu kahore e taea te whakawhitiwhiti. Ko ētahi e ako i tētahi tukanga e taea te whakauru, ko ētahi e hanga i te pakirehua ā-kanohi mā te whakapapa whakaahua, ā, ko ētahi e whakapau kaha ki te whakaiti i tētahi whakaaro ki tētahi tohu wehi. Ko te whaiwhaka tika e whakawā rānei ki te mēnā koe e whai pānga ana ki ngā tohu, engari ki tēnā mea e mea ana koe ki te whai i muri.

Ko tēnei whakatauranga e tiro ana ki ngā pukapuka e toru e ako ana i te whakaakoranga, whakapānga ā-maherehere, hōtaka whakapapa whakaahua, me te whakarōpū ā-iwi. Kahore e whakarōpū i a rātou e whakawā ana ki ngā utu pōke, ki ngā whetū a ngā kiritaki rānei. Ko aua tatauranga e taea te panoni, kia koa ko te whāinga me te whakapānga o tēnā pukapuka e tuku ana i tētahi turanga pūmau ake mō te whaiwhaka.

He aha te mea nui o tētahi pukapuka hoahoa tohu whaihua?

Me āwhina tētahi pukapuka kaha ki a koe ki te neke atu i te whakapaipai i tētahi ingoa kamupene. Ko te hoahoa tohu e tūhono ana ki te rangahau, whakawhanaketanga whakaaro, tīpoko, pūmau, whakaititanga, whakaputa, me te āheinga ki te whakamārama he aha i whai ki tētahi tohu ki tētahi kamupene. Ina whakatauranga pukapuka, tirohia ki tētahi whakakaupapa i ngā mātāpono me ngā tauira, ā, whakatau ki te mea e ako ai koe ki te whakapai ake o ngā mahi, ki te whakapai rānei ki te ako i ngā mahi o te mutunga.

• Mō ngā kaihoahoa tuatahi:ko ngā whakapuakitanga mārō, ngā whakapai ake ārahi, me tētahi haerenga tōrangapū e whai take ana ki a rātou.
• Mā te kaihoahoa mahi:he tikanga kaha me ngā tuhinga ā-kanohi kaha ka nui ake te whai hua i te whakataki whānui.
• Mā ngā kaitohutohu me ngā rangatira huanga:ko te horopaki kōrero ka āwhina ki te hono i ngā tohu takitahi ki ngā pūnaha tuakiri nui me ngā nekehanga hoahoa.
• Mā ngā ākonga:he pukapuka e tautoko ana i te whakaahua, te whakawā me te whakawhanake kaupapa ka nui ake te whai hua i ngā mahi akomanga.

Kei hea te kōrero o te kupu “logo”?

Ko te kupu Ingarihi o nāianeilogoko te wahi iti ologotype. The longer term combines the Greek logos, associated with a word, speech or reason, with typos, meaning an impression, mark or form. In printing, a logotype originally referred to a single piece of type carrying a complete word or group of characters. Over time, the shortened word “logo” became the everyday name for a distinctive visual identifier used by a company, organisation, product or service.

Ko te tupuna he whakamahara ki ngā kaihoahoa ka timata te logo ki te whakaaro o te āhuatanga kōrero rongonui, te mea kua tānga. He logo ao nui ka taea te tuhi, te whakaahua, te pūtohe, engari tōna mahi tonu e pātata ana ki te whakatau: e homai ana he ingoa ki te whakapapa, ki te rōpū, he āhuatanga e taea te mōhio, te mahara.

He tauira rongonui mai i te kōrero o te logo: Coca-Cola

Ko te tohu o Coca-Cola ka whakaatu kei te tuhi te mea nui ki te whakapapa. I te tau 1886, ka tohutohu te kaituhi pūkete Frank M. Robinson i te ingoa o Coca-Cola, ā, ka tuhi ki te tuhi Spencerian e tukuna ana ki ngā pānui pakihi o Amerika i taua wā. Kua whakarerekē te tuhi i roto i te kōrero o te whakapapa, engari kua noho tonu ngā āhuatanga o ngā reta ki te tuakiri o Coca-Cola.

He tauira nui rawa, kāore te tohu i teitei i te tohu motuhake. Ko te ingoa tonu i whakaahuatia. Kua whakaatu hoki tōna mōhiotanga roa ko te whakaaetanga ka nui ake te whai hua i te hou: tē taea te whakapai ake te logo i roto i ngā tīmatanga, engari ka noho tonu ngā āhuatanga e whai hua ana ki te mōhio.

Ngā kupu e pā ana ki “logo”

• Logotype or wordmark:he ingoa whakapapa i hangaia hei peihana rongonui o te tuhi.
• Lettermark:he tohu hangaia mai i ngā kupu whakatiatia, pērā i te ingoa whakatiatia o tētahi whakahaere.
• Symbol or brandmark:he tohu whakapapa kore-kōrero e here ana ki tētahi whakapapa.
• Combination mark:he hoahoa e whakapiri ana i tētahi wordmark me tētahi tohu whakapapa.
• Emblem:te tuhi e whakapūmau ana ki roto i tētahi tohu, mōhiotanga ranei, whakapūmau ranei.
• Monogram:ngā pukapuka e rua nei, neke atu rānei, e whakapiri ana ki tētahi tohu kaha.
• Icon:he tohu whakapapa whakamarumaru; i roto i ngā kaiwhakahaere matihiko, ka taea hoki e whakapuaki he mahi, whakahaere ranei, mahi ranei.
• Visual identity:te pūnaha whānui o te tuhi, tae, whakaahua me te whakapai i roto i tētahi logotype e mahi ana.
• Brand identity:te kapa nui o ngā kōrero ā-waha me ngā kōrero ā-kanohi e whakapuaki ana tētahi whakahaere i a ia.

Ko ēnei whakapuakanga e hāngai ana, engari ehara i te mea kotahi. He tohutohu te logo; he pūnaha te tuakiri ā-kanohi; ā, he hononga whānui te kaitōrangapū, ngā wheako me ngā tūmanako e pupuri ana te poari ki tētahi whakaaturanga.

He tirohanga whakapakari ki ia pukapuka

Logo Design Fundamentals: the practical entry point

Ko te pukapuka a Kris Taft Miller te kōwhiringa whakawhānui rawa ki tētahi kaipānui e timata ana ki te hoahoa logo. Ko tōna whakapāpāko ki te pukapuka mahi e tika ana mō ngā kaituhi e kore e pīrangi ki te titiro ki ngā logo kua oti, engari e pīrangi ana ki ngā tohutohu e whakaatu ana i ngā mātāpono ki te mahi. Ka āwhina hoki tērā hanga ki ngā kaihoahoa ake ake ki te hanga whakapapa: ako i tētahi mātāpono, whakamātautau i a ia, ā, aro ki te putanga.

Kia kōwhiria tēnei pukapuka ki te pātai matua ko "Me pēhea ahau timata ai?" Ko te tino whakapāpāko ki ngā akonga e pīrangi ana ki te whakatau, ki ngā whakaaro kaupapa, ki tētahi whakapāpāko ki te whakaakoranga. Ko ngā kaihoahoa mātāmua e whai ana ki tētahi whakapapa kōrero tuku iho, whakaaro nui, ka pīrangi ki tētahi atu kōwhiringa.

Logo Beginnings. Logo Modernism.: the visual and historical reference

Ko te pukapuka a Jens Müller, he mea takai, reo maha, ko te kōwhiringa whakapāpāko ki te whakapapa. E tika ana ki ngā kaituhi e pīrangi ana ki te mārama ki te whakaahuatanga o ngā āhuatanga logo, ki te whakaaro whakaaro modernism i whakapā ki te tuakiri ā-kanohi. Ko ngā tauira kōrero e āwhina ki te kanohi ki te tiro ki ngā hanga e puta ana, ki ngā whakapāpāko ā-geometric, ki te whakapāpāko ki te tohu me te wā i hanga ai.

Ko te kōwhiringa tino kaha ki te rangahau, ki te whakaoho, ki tētahi whare pukapuka. Ka āwhina ki te whakawhanake i te papa whakaoho, ka whakawhanake i te reo ā-mātāpono o te kaihoahoa. Ki te whakapāpāko ki te whakapapa, ehara i te mea e whai ana ki ngā whakapāpāko, ā, ko ngā kaitīmata e hiahia ana ki ngā whakapāpāko e whai ana ki te whakapāpāko, ka pīrangi ki te whakapāpāko ki tētahi aratohu whai.

Principles of Logo Design: focused symbol-making

Ko te pukapuka a George Bokhua e whakapāpāko ana ki te hanga tohu, tohu, tohu hoki. Ko tērā whakapāpāko e tika ana ki ngā kaihoahoa e mārama ana ki te whakaahuatanga o te kaupapa logo, e hiahia ana ki te whakapai ake i te hanga me te mārama o te tohu. He whakapāpāko nui ki te wā e whakapau kaha ana ki te whakaahua i tētahi whakaaro whakapau kaha ki tētahi āhuatanga e mārama ana.

Kia kōwhiria tēnei pukapuka ki te mahi e whakapāpāko ana ki ngā tohu, ki ngā tohu whakaahua, ki ngā tuakiri e rite ana ki te tohu. Ko tōna kaupapa e iti ana i tētahi pukapuka whānui, engari ko tērā whakapāpāko ko tōna painga: e whakapāpāko ana ki te mahi ā-kanohi e whakapūmau ana i te ngākau o ngā pūnaha logo e mahara ana.

Whakapuakanga a te kaituhi

Kaitīmata pūrongo:tīmataLogo Design Fundamentals. The guided, practice-oriented format gives you a clearer route from reading to making.

kōwhirihonongaLogo Design FundamentalskiLogo Beginnings. Logo Modernism.Ko tētahi e āwhina ana ki ngā whakapāpāko, ko tētahi e whakawhanake ana i tō reo ā-mātāpono, i tō whakapapa

Kaihoahoa ata:kōwhiriPrinciples of Logo Designmēnā ka pīrangi koe ki te whakapai ake i te hanga tohu. Kōwhiri te pukapuka a Jens Müller mēnā he nui ake te hiahia mō te rangahau me ngā rauropi.

Ratonga whakapai marka rānei: Logo Beginnings. Logo Modernism.ko te kōrero tāpiri ngātahi, i waenganui i te aratohu a George Bokhua he rauropi mā te kaihoahoa e mahi ana i runga i ngā tohu me ngā pīwari.