3 pukapuka whakatairanga kaitautoko iwhiriwhiria

Me pēhea rānei ngā pukapuka māketing whakaari e rere ke

Kaitautokoka timata ki te kaitoi: me pēhea te whakawhanake i tētahi momo kaitoi whaiaro, whakapakari i ngā kōrero me te whai hua ki ngā pānga pakihi.Māketing Kaitautokoka arataki i te hononga mai i te taha o te kaupapa, ki te whiriwhiri kaitoi, ki te whakarite i ngā whakaritenga me te whakahaere i ngā pānga.Influencer Creepka hoki atu i te whakaako me te tātari i ngā mea ka pānui ināianei ka whakapakarihia, ka taea te whakapakari, te whakaatu whaiaro me te whakapakari whaiaro ki roto i te ahurea auaha.

Hei tā rātou, ka kapi i ngā tira toru e kore rawa e kitea i roto i tētahi pukapuka: te kaitoi e whiwhi ana i te tirohanga, te whakahaere e whakahaere ana i te whakaari me te pūnaha ahurea whānui e whakarite ana i ngā mea e rua. Ko te tīmatanga pai rawa e whakawhāiti ana ki runga i te pātai mena ka whakaae te kaituhi ki te whai whakaaro, ki te whakahaere i ngā kaupapa, ki te whakapono ki te ōhanga whakaari whaiaro.

He aha te mea nui o te māketing whakaari?

E whakapono ana ki te whakaritenga. Me whai hua te kaitoi, te reo me ngā uara ki te whakahaere; me whakapuakina te hononga pakihi; me whai hua te kōrero ki ētahi atu mea i whakapikaua mai i te tatau whaiarohia.

• Ngā whakapiriwhiriwhiri:ka taea e te kaitoi te whakapiri ki ngā tāngata e whai pānga ana ki te whakahaere me te whakaritenga.
• Ngā whakapiriwhiriwhiri whakahaere:ko te mahi tūhono e whai take ana ki ngā tuakiri e rua.
• Te huritanga auaha:ka taea e te kaihanga te whakawhitiwhiti kōrero i roto i ngā whakaritenga kua oti te whakaae.
• Te whakapuaki:ka oti te whakamārama i te hononga pakihi.
• Te whakamātau:ka whakawākia te angitū i ngā tohu e tika ana, pērā i te mōhio, te whakauru, ngā aratohu ranei, ngā hokohoko ranei.

Kei hea te kupu 'influencer' i timata ai?

Te whakaawei uru ki te reo Ingarihi mā te whakawhiti i te reo Wīwī, te reo Rātini o mua. Ko tōna pūtake Rātini,influere, means “to flow into.” Long before social platforms, influence described an indirect power capable of shaping attitudes, decisions or behaviour. The noun influencerhe tangata, he kaha ranei e whakaatu ana i taua pānga.

I tūtaki te kōrero a te tangata whai mana, te tūtohutanga a te mātanga me te kōrero a waha ki mua i te ōhanga auaha o nāianei. I panoni ngā papa pāho whakaata i te nui me te āheinga o te whakaawe: i ahei ngā tangata takitahi ki te hanga i ngā whakaminenga tuatahi, ki te tānga mai i ngā tuhinga pū me te whakamātau i ngā whakautu. Ko te kaiwhakaawe o nāianei kāore ano he kaitūranga anake, engari he kaitā pānui, he tangata whakapapa me te momo whakapapa ake.

He tauira whai mana: Michael Jordan me Nike

Ko te mahi tūhono i waenganui i a Michael Jordan me Nike e whakaatu ana ki te whakapapa tuakiri tangata me te whakapapa whai hua pakihi e taea te whakapūmau ki a raua. I hoatu e Jordan te mahi, te tūmanako me te whai pānga ki te ahurea; i whakaputa e Nike ēnei hononga ki te momo whakapapa Air Jordan, ki te tuakiri ā-kanohi me te kōrero o te hua i whakawhānui atu i te kōrero tūturu.

Ko te akoranga roa ko te whakapiri rautaki. Kāore ngā mahi tūhono kaha rawa i whakapiri ki te mārama anake. Ka whakapiri i te tangata pono, i te hua rerekē me te kōrero i whakapiri pūmau rawa atu, ki te whakapūmau i te whai take o tētahi ki tētahi.

Ngā kupu e pā ana ki te mākete whakaawe

• Kaihanga:he tangata ka whakaputa tonu i ngā kōnae mō te whakaminenga.
• Pūmanawa whaiaro:ngā hononga e taea te whakairi ki te tangata takitahi.
• Whakaaetanga:te whakaaetanga tūmatanui, te whakapuakanga rānei o te kōnae, o te whakahaere rānei.
• Māngai o te pūmanawa:he māngai roa o te pūmanawa.
• Ōhanga kaihanga:te mārketi e karapoti ana i ngā mahi kōnae takitahi ā-whakaminenga.
• Tūponotanga:te tūponotanga e whakapono ana ki te whakapapa o te whakawhitiwhiti kōrero, o te tuakiri, o te whanaketanga hoki.
• Tau whakangao:te whakangao e whakamato ana ki te rahi o te whakaminenga, ki te whakapāho rānei.
• Kātihi pāpāho:he kōrero whakarāpopoto a te kaihanga mō te whakaminenga, ngā kōnae, ngā ratonga me ngā tohu.
• Māketingi hoa:te kōkiri mahi e whakapai ana mā te mahi i whakaritea, mā ngā mahi e whai ana.

He tirohanga whakapakari ki ia pukapuka

Influencer: the creator-side handbook

E tuhituhi ana a Brittany Hennessy mo te hunga e hiahia ana ki te whakaputa i to ratou tuhitanga hapori hei whakaputa tangata whaiwhakaaro. Ko te taumata ki te kaupapa, whanaketanga o te whakaminenga, whakaaturanga me nga hononga toi e mea ana i tenei ko te whiriwhiri tino marama mo nga kaiwhakaputa e whai ana.

Whiriwhiri ia ina hiahia koe ki te mahi i te pehea e arotake ana nga toi i nga kaiwhakaputa, me pehea e whakaatu ana i to mahi ki runga ki te taumata whaiwhakaaro. Ko tona anga whakahaere e uru mai ana, engari ehara i te whakakapi, i tetahi tirohanga rereke me te whakawhirinaki o te whakaminenga.

Influencer Marketing: the partnership perspective

Ko tenei kohinga e anga ana ki te taha whakahaere o te mahi: nga toi, nga whakahaere me nga tima hononga. Ko tona uara kei te whakahaere i nga mahi whakapapa toi hei mahi tahi whakahaere, whakaritenga, paerewa me te kawenga.

Whiriwhiri ia ina koe e whakahaere ana i nga kampeina, ki te whai i te whakaputa hapori. Whakaū i te whakaputa o naianei me nga kōrero kaituhi ki te rarangi Amazon, no te mea ko te whakaputa hou tenei.

Influencer Creep: the critical perspective

E tirohanga ana a Sophie Bishop ki te pehea e neke atu ana nga mahi whakapapa toi ki tua atu i nga tangata whaiwhakaaro hapori ki roto i te toi whaiwhakaaro me te mahi toi. Ko te whakapai, te pono me te whakaputa toi e whiriwhiria ana, ehara i te mahi, engari ko nga whakapaea e ai hei whakaputa i te whakapapa, te utu me nga tikanga mahi.

Whiriwhiri ia ina hiahia koe ki te rangahau me te tirohanga ahurea, ki te whai i te tuhituhi whakahaere whaiwhakaaro. He tino whaiwhakaaro ki nga kaiwhakahaere, nga akonga me nga kaiwhakaputa toi e whakapaea ana ki nga utu me nga whaiwhakaaro o te kitea tonu.

Whakapuakanga a te kaituhi

Kaiwhakaputa hapori whai ana, kaiwhakaputa ranei:whiriwhiriKaitautokomo te arataki whakaputa toi tino whaiwhakaaro.

Toi whaiwhakaaro, whakahaere ranei:whiriwhiriMāketing Kaitautokomo te hanga hononga me te kampeina.

Rangahau, kaiwhakahaere ahurea ranei:whiriwhiriInfluencer Creepmo te tirohanga whakapapa toi me te mahi toi whaiwhakaaro.

Kaiārahi whakatairanga pūmau:kōrero i ngā aratohu whakatairanga me te tirohanga matatika, kia uru ai ngā whakataunga whakapiki i roto i te haumaru o te kaitai, te mahi, me ngā painga ahurea.