3 pukapuka ture whakapapa i whakawhanuitia

Me pēhea ka rerekē ngā pukapuka whakairo ki te kaha o te whakairo

Graphic Design Rulese whakapūmau ana ki te mahi ā-kanohi: tae, tuhi, pātengi, whakarākei. Ko te whakaputa a Thomas SwainBrandinge neke atu ki te whakawhanaketanga, te kōrero, me te tuakiri whakauru mō te pakihi. Ko te whakaputa a Shireen SmithBrand Tunede hono ana i te rautaki whakairo ki ngā tohu whakairo me ngā rawa whakaaro, e pātai ana mena ka taea te whakairo whakahirahira te whakairo, ka taea hoki te whakapūmau

Ko ēnei he taumata whakarite, kaua he pukapuka whakarite. Tē taea te whakaputa whakairo e whai ngā ture whakairo, engari e whakapuaki i te whakawhanaketanga ngoikore. Tē taea te whakaaro rautaki kaha te whakapuaki, engari e whakapuaki i te whakatinanatanga whakapapa. Tē taea te whakairo whakahirahira te whakapuaki, engari e whakapuaki i te whakapūmau, ki te kore ngā whakaarotake whakapapa e tae mai i te wā roa

Ko whea ngā ture whakairo e tika ana?

• Maumaharatanga ki mua o te whakairo:whakaritea te whakaminenga, te whakaaetanga, me te whakawhanaketanga i mua i te kōwhiri i ngā taputapu whakairo.
• Whakahirahira ki mua o te whakakapi:Hanga taonga rongonui i whai wāhi ai, ki te kore, arā, whai ana i ngā kōwhiringa o te momo.
• Toitū me te manawaroa:Takoto i tētahi pūnaha e noho pūmau ana i runga i ngā horopaki rerekē.
• Ngā taunaha i mua i ngā whakapuakanga:Tautoko i ngā whakaaetanga o te kaitiaki mā roto i ngā rawa, ratonga me te whanonga.
• Te tiaki mai i te timatanga:Whakaarohia ngā ingoa, ngā tohu momo me te ōwhati i mua i te whakauru rawa ki tētahi tuakiri.

Kei hea te kōrero nei i timata ai te kupu “ture”?

Ko te kupu reo Pākehātureka taea mai ana mā te reo Wīwī mai i te reo Rōmanaregula, meaning a straight stick, standard or guiding principle. In design and branding, a rule is therefore not merely a prohibition. It can be a repeatable standard that helps many decisions point in the same direction.

Ka hanga ngā ture pai o te kaitiaki he rongonui, ka watea ano he kōrero ki te whakahaere. Ka takoto i ngā mea me noho pūmau ai—pērā i te tūranga, reo, taonga aunoa—me ngā wāhi e taea ai te whakarerekētanga.

He tauira rongonui: te pūnaha hoahoa o IBM

Ko te tuakiri o IBM ka whakaatu i te kaha o ngā ture hei pūnaha. Ko te logotype pīwakawaka, te tuhihuhi ōkawa me te whakapapa whakaahua pūnaha i hanga i te pūmautanga mai i ngā rawa, ngā tari, pukapuka me te kōrero. Kāore ngā ture i whakaeke ki te mea katoa kia rite; i takoto i tētahi reo hoahoa e rongonui ana.

Ko te whakaakoanga ko ngā aratohu me whakaahei i te kounga ki runga. He āwhina te kōhau kaitiaki ki ngā tāngata rerekē ki te whakatau i ngā whakatau i te taha o te kounga, ki te kore, arā, te kaihoahoa tuatahi ki te whakahaere i ia whakauru.

Ngā kupu e pā ana ki ngā ture o te kaitiaki

• Aratohu:he whakaaturanga e whakaatu ana me pēhea te whakamahi i tētahi kōrero whakapapa.
• Pūnaha hoahoa:ngā kōrero whakauru ka whakauruhia anō, me ngā mātāpono mō te whakatinanatanga whakauru.
• Tūnga:te wahi wehiwehi e whāia ana e tētahi whakapapa ki te hinengaro o te whakaminenga.
• Tīpoko:te kōwhiri me te whakapai i te momo tīpoko.
• Paetai tae:te kohinga tae kua whakaritea ki tētahi tuakiri.
• Taonga wehiwehi:he kōrero whakauru e taea te tautoko, pērā i tētahi āhuarangi, tae, ranei i te oro.
• Tohu hokohoko:he tohu e taea te whakamarumaru i te ture, e whakaatu ana i te take hokohoko.
• Hoahoa whakapapa:te whakapapa whakauru i ngā whakapapa, ngā whakapapa iti, me ngā tukunga.

He tirohanga whakapakari ki ia pukapuka

Graphic Design Rules: visual craft

He mea whakapai nā Chen Meihuan, ka whakaritea ngā whakaaro whakapumau i runga i te tae, tīpoko, pātengi, me te āhuarangi. Whiriwhiri ia ināianei ko te wero matua ko te whakapai ake i te whakatau whakaari me te whakakore i ngā uauatanga whakatinanatanga noa.

Branding: he anga pakihi e whakaekea ana

Ko te aratohu a Thomas Swain he kōwhiringa whakaekea rawa ki te kaitīmata nei, ki te rangatira pakihi iti ranei e hiahia ana ki te whakamārama o te tūranga, o te kōrero me te tuakiri i whakamārama ai hei tukanga kōtui. Whiriwhiri ia ina ko te kaporeihana e whakamarumaru ana, e whakakōrekore ana ranei, ā, ka hiahia ki te whakapūmau ā-whakapapa.

Brand Tuned: ko te rautaki e whakapā atu ana ki te rawa hinengaro

E tuhituhi ana a Shireen Smith i runga i te tirohanga takirua ko te rautaki kaporeihana me te ture rawa hinengaro. Whiriwhiri ia ina ko te whakahuatanga, te whakawehewehe, te whakaaro tuhinga-ingoa me te whakaritenga roa ki te whakaritenga kaporeihana he wāhanga nui o te whakatau kaporeihana.

Whakatau kaha a kaituhi

Kaihoahoa Ataata:whiriwhiriGraphic Design Rules.

Kaitīmata iti pakihi ranei:whiriwhiri te aratohu a Thomas SwainBranding.

Rautaki ranei, kaiwhakahaere rawa hinengaro:whiriwhiriBrand Tuned.