3 pukapuka whakairohia koiora whakatairanga i whakatairangahia

Me pēhea rerekētia ai ngā pukapuka hanga rauropi me te hoahoa

Whakairohia koiora Pai Ake me Whakatairanga i tō Kamupene ki Canvaka timata ki te whakaputa mai i ngā rauropi ka taea te whakamahi e ngā kaitono-kore-hanga me ngā pakihi iti: e whakapakari ana i ngā rauropi me ngā rauropi whakatairanga.The Principles of Logo Designka whāiti atu ki te waihanga i ngā tohu, tohu, tohu hoki.Creating a Brand Identityka whakapūmau i te tukanga mahi whānui, e whakawhiti ana i te rangahau me te rautaki ki te pūnaha whakaatu katoa.

Nā reira, ko ngā pukapuka e toru nei he tukanga mahi rerekē. Canva e whakapakari ana i te whakapāho rauropi o ia rā. Logo e whakapai ake ana i te tohu whakaiti. Brand-identity methodology e whakawhiti ana i te tohu ki te typography, tae, whakaahua, reo me ngā whakapāho o te ao.

He aha te hononga i waenganui i te rauropi me te hoahoa?

Ko te rauropi e whakarite ana ngā hononga e hiahia ana te whakahaere ki te hanga; ko te hoahoa e whakaputa ana ki te ao tūturu ngā hononga maha. E kore e taea e te hoahoa te whakatika i te rautaki whakaputa, engari ki te kore he whakatinanatanga e whakapūmau ana, tera pea ka noho pūmau, ka noho pani.

• Kāinga:whakamārama ki te take o te whakahaere me te uara e whakaputa ana.
• Tūranga:Whakapuaki i te wahi motuhake e tika ana te kaihoko ki reira.
• Tuakiri:whakamaori i te rautaki ki ngā taonga kōrero, whakaahua rongonui.
• Pūnaha:whakarite i ngā ture e mahi ana i runga i ngā huatau, ngā rōpū, ngā awhe.
• Anō:whakarite kia tautoko ngā tūmomo, ratonga me te whanonga ki te whakaari i whakaritea.

Nō hea ngā kupu "kaihoko" me "hoahoa"?

Kaihokoi whanake mai i tētahi kupu tawhito i whakaritea ki te tahuna, ki ngā tohu i whakaritea ki ngā taonga, ki ngā rawa. Ko tōna whānui i whānui ake i tētahi tohu tinoti ki tētahi kohinga nui o ngā hononga e here ana ki tētahi ingoa, rōpū, tūmomo rānei.Hoahoai tae mai ra ngā pīwari, ngā ōranga mai i ngā mātāpuna Latin e pā ana ki te tohu, ki te whakaatu, ki te whakarite.

Hei tāngata kōrero, ko te kaihoko me te hoahoa e whakapuaki ana i ētahi atu me te whakapaipai anake. Ko te kaihoko e pā ana ki te whakatau, ki te whānui; ko te hoahoa e pā ana ki ngā whakatau whai take e whakarite ana i te whānui e whakapuakihia, e whakawhiwhia.

Tētahi tauira tawhito rongonui: te tuakiri o London Underground

Ko te tuakiri o London Underground e whakapuaki ana me pēhea ngā taonga hoahoa e whakapuaki ana hei pūnaha tūmatanui. Ko te tohu porowhita, ko te tuhi a Johnston, ko te mahere hoahoa, ko te tohu tōtika i whakaritea he rōpū waka e whakatau, e whakawhitiwhiti. Ko ngā taonga takitahi i whai uara, engari ko tō rātou whakamahinga i whakaritea i te tuakiri kaha ake.

Ko te whakaako ko te tuakiri e whai angitu ana mā te whakamahinga. Tētahi tohu e whakatuwhera ana i te pūnaha, engari ko te tuhi, ko te tae, ko te whakarākei, ko te hoahoa kōrero, ko te whakawhitinga tūmatanui e whakapuaki ana hei kaihoko ora.

Ngā kupu e pā ana ki te kaihoko, ki te hoahoa

• Tuakiri whakaahua:ngā tauira kātoitoi e whakaatu ana i tētahi momo.
• Logo:he kupu whakaahua wehi, tohu, ngā tohu whakauru rūpahu.
• Wordmark:he logo kua hanga nui i runga i te ingoa o te momo i te momo tuhi.
• Symbol:he ahua whakaahua e whakaatu ana i te whakaaetanga, i te whakaaro.
• Typography:te kōwhiri me te whakapai i ngā momo reta.
• Art direction:te whakatau ā-kanohi e ārahi ana i ngā whakaahua me te whakapāho.
• Brand guidelines:ngā mātāpono kua tuhia mō te whakamahi tika o te tuakiri.
• Touchpoint:ko ngā wā, ngā waahi rānei e whakapa ana te tangata ki tētahi momo.
• Design system:ngā ture me ngā wāhanga e taea ana te whakamahi anō, e whakapūmau ana i te whakatinana.

He tirohanga whakapakari ki ngā pukapuka katoa

Whakairohia koiora Pai Ake me Whakatairanga i tō Kamupene ki Canva

Ko Laura Goodsell te kaiwhakarato i te huarahi whai take mohio me ngā taputapu. He hāngai ki ngā kaiwhakahaere, kaiwhakatairite me ngā rōpū iti kua taea te whakaputa i ngā rauemi whai take kanohi-nui, kanohi-poto, whakaputa pukapuka me ngā rauemi whakaputa kē, i te wā e kore e taea te whakaputa i tētahi tīma hoahoa katoa.

Kia kōwhiri ia ināianei te take o te whakatutuki: te hanga whakaputa pūmanawa whai take kanohi-nui, ngā wāhanga whakatairite me ngā rauemi whakaputa whai take poto. Ko ngā taputapu e tere ai te whakaputa, engari ko ngā putanga kaha rawa tonu ka tīmata i runga i te whakawhanaketanga whai take me ngā whiringa tuakiri whakapūmau.

The Principles of Logo Design

Ko George Bokhua e arotahi ana ki te whakahaere o te hanga i ngā tohu, ngā tohu me ngā pīwari e mahara tonu ai. Ko te pukapuka ko te kōwhiringa whakamahere rawa atu, ā, he whai take rawa ki ngā kaihoahoa e hiahia ana ki te whakakaha i te whakaiti whai take kanohi, te whakataurite me te whakaaro tohu.

Kia kōwhiri ia ināianei te wero o te tohu whakaiti anō. He tohu whakaiti angitu me noho whakaaetanga mai i runga i ngā whakaputa iti, nui, matihiko me ōkiko, ki te kore e whakamārama i te pakihi katoa.

Creating a Brand Identity

Ko Catharine Slade-Brooking e whakaputa ana i te tukanga whakahaere whai take rawa atu, mai i te rangahau me te whakapūmau rautaki, mā te whakawhanaketanga me te whakatinana. Ko ia te kōwhiringa kaha rawa atu ki ngā kaihoahoa e whakahaere ana i te kaupapa tuakiri kiritaki katoa.

Kia kōwhiri ia ināianei koe e hiahia ana ki te mōhio ki te pēhea e hono ana te tūhura, te whakawhanaketanga, te whakawhanaketanga whai take kanohi, te whakaputa me te whakaputa ki roto i te pūnaha whānui ake, ki te kore e whakaritea te tohu whakaiti anō hei whāinga whakamutunga.

Whakatau whakaaro nā te kaituhi

Kaiwhakahaere, Tīmatanga Canva rānei:kōwhiriWhakairohia koiora Pai Ake me Whakatairanga i tō Kamupene ki Canva.

Kaihoahoa tohu:kōwhiriThe Principles of Logo Design.

Kaihoahoa tuakiri-kaupapa, rānei, Tari:kōwhiriCreating a Brand Identity.

Rōpū whakatairite iti roto:whakapiri atu ki te aratohu Canva me te pūnaha tuakiri kua tuhia, kia noho whakaaetanga mai te whakaputa i te wa e tupu ana te putanga.