3 pukapuka rautaki hihi iwaia

Me pēhea rerekētia ngā pukapuka rautaki huihui nei

Bigger, Smarter, Stronger Brandsko te huihui e whakaputahia ana hei pūnaha whakahaere torangapū ora.Hiahiatanga ā te Anamataana whakapātanga ki te tūkinotanga i waenganui i te pūnaha whakapai pārongo pō whakatika me te mahi e hiahiatia ana ki te hanga hoa haere mai āpōpō.The 1-Page Marketing Planwhakapātanga rautaki ki tētahi whakaritenga komakomo, whakapūmau mō te whakapāho, te whakapāho, te whakapāho, me te pupuri i ngā kaihoko.

Ka mahi ngā pukapuka nei ki ngā taumata rerekē. Ko tētahi ka kaha rawa mō te kaihautū me te whakatikatikanga, ko tētahi mō te whakapai pārongo me te hanga hiahia, ko tētahi hoki mō te whakahaere pakari. Ko te whiriwhiri pai rawa koia ko te whakatau mai i runga i tō whakatau whakakaha, ko te whakarere i te pō whakatika, ko te hanga i tētahi mahere pārongo ka taea te whakamahi.

Me whakapūmau e te rautaki huihui te aha?

• Pū: ngā tāngata kua taea te whakarite, kua taea te whakarite.
• Tūranga: te wahi whakapapa rangatira e whakararangahia ana e te huihuinga.
• Tūāpapa o te uara:te uara whai take e whakaaetia ana ki te whakaminenga kōwhiri.
• Taonga whakapapa:ngā tohu whai kupu, whai kanohi, whai hinengaro e taea te whakaaro.
• Anō te wheako:ngā whanaketanga me ngā wāhi e whakapono ana i te whakaaetanga.
• Te Whakamātau:ngā tohu e whakatauria ana ngā putanga o nāianei me te hiahia o ngā rā kei te heke mai me te kaha o te huihuinga.

Kei hea te kupu 'rautaki' i timata ai?

Rautakii timata i te Reo Tūtahistrategos, referring to a general or military leader. Its modern business meaning still concerns coordinated choices: deciding where to compete, what advantage to build and which activities deserve resources.

He rere ke te rautaki i te tātai. Ko te rautaki e whakarite ana i te aronga me ngā whakatau; ko ngā tātai ko ngā mahi takitahi e whakamahia ana ki te whakatinana i taua aronga. Tērā tētahi kaupapa, tuhituhi rānei, whakatairanga rānei e taea te mahi tātai engari kāore i te whakakaha i te tūranga roa, kōhurihuri.

Tērā tētahi tauira whai mana: te whakarauoratanga rautaki o Apple i 1997

I te tau 1997, i hoki mai a Steve Jobs ki Apple, ka whakararangahia e te kamupene te kōnae o ngā hua kāore i whakapau kaha, ka whakatinanahia ngā rauemi ki runga i tētahi kōpaki iti o ngā whakaritenga. Ko te kaupapa 'Whakaaroahia ngā mea rere ke' i whakapuaki i tētahi whakapapa hou, engari ko te mahi rautaki i whakapau kaha: ko te whakarite i ngā hua, ngā whakatau ā-kaiwhakahaere me te whakapā ki runga i tētahi whakaaro wawata o te kamupene.

Ko te whakaakoanga ko te rautaki huihuinga ehara i te pepeha anake. Ka whakapūmau te whakapā ina whakapuaki i ngā whakatau pono mō ngā hua, ngā whakaminenga, ngā whakauru me te whanaketanga ā-ropū.

Ngā kupu e pā ana ki te rautaki huihuinga

• Tūranga: ko te tūmanako whaiwhakaari o tētahi huihuinga pūmanawa.
• Whakawhanaketanga:ngā take e whakapau kaha ana ki te kōwhiri i tētahi tūāpapa i roto i ngā kōwhiringa.
• Pae mārketi:te rōpū whakapapa ko te rautaki e whakamarumaru ana.
• Tūāpapa o te uara:he kōrero poto ki ngā kaiwhaiwhakaaro nui o te uara kiritaki.
• Hanganga huihuinga pūmanawa:te hononga i roto i ngā huihuinga pūmanawa me ngā tūāpapa o tētahi kamupene.
• Whakawhanaketanga o te hiahia:ngā mahi e whakapau kaha ana ki te whakaatu i te mōhiohio me te hiahia hoko ā mua.
• Pūmanawa whakapau kaha:te whakapau kaha e whakatairangatia ana ki ngā mahi e mātua rite ana.
• Whakangungu huihuinga pūmanawa:te mahi e whakapau kaha ana ki te whakawhanui i te mahara, te tūmanako me te whakapainga.
• Tātai:tētahi mahi motuhake e whakamahia ana ki te whakatinana i tētahi rautaki whānui ake.

He tirohanga whakapoto ki ngā pukapuka katoa

Bigger, Smarter, Stronger Brands

Namanh Vu Hoang e tiro ana ki te tirohanga whānui rawa o te whakahaere. He pukapuka tēnei e tika ana ki ngā kaiārahi e kite ana i te kaha o te huihuinga pūmanawa e whakaputaina ana e ngā pūnaha hononga maha, ehara i te kawenga anake o tētahi tīma whakapāho. Ka whakaputua e <a href="https://www.BrandingMaps.com">BrandingMaps.com</a> i runga i <a href="https://www.Amazon.com">Amazon</a>.

Kua whakatauā i tēnei i te wā e pā ana ki te whakahou, ki te whakaritenga ā-roto, ki te hononga hoki i waenganui i te ahurea me te wheako o te kiritaki.

Hiahiatanga ā te Anamata

E whakapūmau ana a James Hurman ki tētahi hēmanawa mākete kōmō: ko te kohikohi i te hiahia kāore anō i whakawhiwhia, i te wā e iti noa iho ana ki ngā kiritaki me te whakatipu o āpōpō. Ko te kōwhiringa kaha rawa ko tēnei mā ngā kaitautoko mākete e arotake ana i te hanga papaanga ki ngā mahi poto whakatau.

Kua whakatauā i tēnei i te wā e whai ana ngā papa whakaaturanga i te hononga ā-waea me te whakahaere whakahaere i te whakawhānui o te hiahia roa.

The 1-Page Marketing Plan

E tuku ana a Allan Dib i te anga whakahaere rawa atu, e whakapūmau ana ki te whakatinana. Ko tōna mōkī whakaaro i ētahi poraka e 9, e āwhina ana i ngā kaiwhakahaere ki te whakatau whakaaro mō te kōwhiri mākete, mō te kōrero, mō te hopu ārahi, mō te whakawhiti, mō te wheako kiritaki, mō ngā whakauru.

Kua whakatauā i tēnei i te wā e hiahia ana tētahi pakihi iti ki te whakapai ake i ngā mahi mākete parapara ki tētahi mahere waiwai e taea ai te arotake me te mahi.

Whakatau whakaaro nā te kaituhi

Kaiārahi papaanga, tīma whakahou:whakatauBigger, Smarter, Stronger Brands.

Kaiārahi whakapiki, kaiārahi whakapiki:whakatauHiahiatanga ā te Anamata.

Kaiwhakahaere pakihi iti, kaiwhakahaere pakihi iti:whakatauThe 1-Page Marketing Plan.

Tīma rautaki:whakapiri atu ki te tirohanga o te hiahia ā-mua, i te wā e whakamahia ana te kōrero o te papaanga ora ki te whakamātau mēnā e taea e te whakahaere te whakarato i ngā mea e whakaaetia ana e te mākete.