3 pukapuka ingoa whakapapa irahitai

Me pēhea rerekētia ngā pukapuka ingoa papaanga nei

Whakarite Ingoa Whakapapako te kōwhiringa anake e whakapau kaha ana ki te hanga me te arotake i ngā ingoa.Kōrero mai i te Papa Whakapapaka hoatu i te tūāpapa ēmona me te rautaki e tika ana mo tētahi ingoa.Hidden Code of Brandingka tūhura i tētahi wero whakarōpū ō tata: te whakaputa i te tuakiri hei tangata e mahara ana mā te pūkōrero me te pūnaha kareta.

Ka whai take tēnei i te whakataurite ki runga i ētahi tau e toru. Ki te tīmatanga, tēnā ka whakapuaki i te tuakiri o te papaanga, kātahi ka whakawhanake me te whakarōpū i tētahi ingoa, ā mutu rawa, ka hanga i ngā kareta me ngā taonga e whai wheako ana i runga i te tuakiri i whiriwhiria. Ko ngā kaituhi e hiahia ana ki tētahi aratohu whakarōpū ingoa, me tīmata ki a Rob Meyerson; ko ngā pukapuka e rua e whakawhanake ake ana i te horopaki rautaki me te whai wheako.

He aha te ingoa papaanga kaha?

• Whakapāpā rautaki:me whakapau kaha te ingoa ki te wahi i whakaritea, ki te kore e whakamārama i ngā mea katoa.
• Kōwheori: me kore ake hei wehenga mai i te reo me ngā huānga whakarōpū o ngā kaitūao.
• Maharatanga: me whai oro, whiti, whakapū me whakaahua e whakarākei ana i te whakamahara.
• Pāwhirinatanga: ngaia ki ngā whakarōpū whakapapa, ki te whakahuatanga me te whakawhitiwhiti i runga i te mōhiohio.
• Tāwhirowhiro: me waiho he kōpuku mō ngā hua hou, ngā mārketi hou me ngā whakaputanga hou.
• Tūnga: me tirohia ngā tohu, ngā whakarōpū reo, ngā wāhi ipurangi me ngā whakapuakanga pāpori i mua i te whakaaetanga.

Nō hea te kupu "ingoa"?

Ko te kupu ingoa o te reo Pākehā ingoa e tīmata ana i te reo tawhito o Ingarihi nama , related to a wider family of ancient Indo-European words for identifying or designating a person or thing. A name is one of language’s oldest tools for separating one entity from another.

I roto i te whakarōpū, he nui ake ngā mahi a te ingoa i te whakarōpū. Ko te whakarauora, ko te oro, ko te wheako me te whakapāho e whakakiia ana ki ngā hononga. Tērā pea he kupu hou i timata ai, kāore he whakamārama, i whai whakamārama anō hoki te kupu tawhito o te pukapuka.

He tauira tawhito rongonui: Kodak

Nā Te Ariki Ītini i hanga te ingoa Kodak i te wa o ngā tau 1800. I whakapai ake ia ki te reta K, i whakapai hoki ki tētahi kupu poto, wehenga, whakapū me kore e taea te whakakore. Kāore te kupu i whakamārama ki te whakaahua whakaahua; nā ngā hua, nā te whakapāho me te wheako o te kiritaki i homai he whakamārama ki a ia.

Ko te ako mau tonu koia, he kore noa iho te ingoa kaha e whakamārama ana i te tukunga katoa. Ko te ahurei, te whakamahinga, me te rangatiratanga ā-ture ka nui ake te uara i te whakamāramatanga tuhituhi, ina koa ka rite te pakihi ki te hanga whakapapa i runga i te wā.

Ngā kupu e pā ana ki te ingoa whakapapa

• Ingoa whakapapa:he pūnaha whakarārangi ingoa i roto i te kamupene, i te kaupapa ranei.
• Ingoa whakamārama:he ingoa e tohu ana ki te aha te tukunga e mahi ana.
• Ingoa whakaatu:he ingoa e tohu ana ki te painga, ki te whakaaro ranei, ki te kore e whakamārama tuhituhi.
• Ingoa whakaaturia:he kupu hou whakaaturia mō te whakamahinga wehe.
• Ingoa hono:he ingoa whakapiripiri i ngā kupu, i ngā wāhanga kupu ranei.
• Hīringa oro:ngā hononga whakapiripiri e puta ana i ngā oro kōrero.
• Semantiki:ngā whakamāramatanga, ngā hononga e mau ana ki te reo.
• Tāmōhi:he tohu e taea ana te wehe i te tīmatatanga pakihi, e taea ana hoki te tiaki ā-ture.
• Ingoa kōmata:te āputa ka whakamahia ki te whakatūranga i tētahi momo kaupapa hoko ranei i runga i te ipurangi.

He tirohanga whakapakari ki ia pukapuka

Hidden Code of Branding

E whāinga ana a P. Sharma ki ngā kaitiaki whakapapa ko te ingoa anō, engari ko te mahi whakaihuwaka o te kaitiaki, te tangata, me te āhua e whakamaumahara ai ki te momo kaupapa hoko.

Kia whiriwhiri i muri i te rautaki matua ka mārama, ka whai hoki te pakihi i tētahi kaitiaki e taea ai te whakakaha i te reo, te aroha me te whakapapa i runga i ngā awheawhe matihiko.

Kōrero mai i te Papa Whakapapa

E tātari ana a Warren Kornblum i te take, te hononga aroha me te whawhai mō te whakapānga ki te kaihoko. E āwhina ana i ngā kaiarataki ki te whakarite i ngā whakapono me te tangata e tika ai mō te ingoa, ahakoa kāore i te pukapuka mahi whakaihuwaka arā.

Kia whiriwhiri i a koe ina whai whakaaro te whakahaere ki te whakamārama i tēnā e whai ai te tangata ki te whakapono mai i mua i te aro ki ngā kōwhiringa ingoa auaha.

Whakarite Ingoa Whakapapa

E tāpae ana a Rob Meyerson i te tukanga mātauranga rawa atu i tēnei whakatauranga. E whakapā ana te pukapuka i te rautaki whakaihuwaka me te whakaputa auaha ki te rangahau, te tīpakohau, te kōwhiri me te whakatinana.

Kia whiriwhiri i a koe ina mahi whakaihuwaka koe i tētahi kamupene, utu, ratonga ranei, ka whai hoki koe i tētahi tukanga whakarite rawa atu i tētahi rārangi o ngā whakapapa whakapapa.

Whakatau a kaituhi

Kaiwhakahaere whakaihuwaka i tētahi kamupene:whiriwhiriWhakarite Ingoa Whakapapa.

Kaiwhakahaere whakapapa whakamārama i te whakamaumaharatanga aroha:whiriwhiriKōrero mai i te Papa Whakapapa.

Kaiwhakahaere utu whakapapa i tētahi kaitiaki whakapapa ranei whakapapa:whiriwhiriHidden Code of Branding.

Kaitohutohu whakahaere i tētahi kaupapa whakaihuwaka katoa:whakamahiWhakarite Ingoa Whakapapa hei aratohu tukanga, me ētahi atu e rua hei horopaki rautaki, āhuatanga hoki.