3 akwụkwọ branding packaging na mbipụta ikpe

Ka ndi akwukwo a na-ahuzi ahia na ụdị dị iche

Usoro nyocha a nwere mmalite oge a na usoro abuo nke akwukwo eji mara ndi ọkachamaraAhia & Nkata Akwukwona-ekpuchi njirimara ngwanro dị ka aha ụdị. Marianne R. Klimchuk na Sandra A. Krasovec’sNkata Akwukwona-atụle njedebe zuru oke site na echiche ruo na elfu; ndi njikọ abuo Amazon na-anọchite anya mbiputa mbu na nke abuo

Mbiputa ndi a agaghi ekwe ka ha ghọta akwukwo na-egwu egwu na-enwe onwe ha. Mbiputa nke abuo bụ nhọpụta dị nkọwa maka ịmụ ihe ọkachamara, ebe mbiputa mbu nwere ike ikpe okwu mgbe ụdị akwukwo siri, nnọchite anya akụkọ ihe mere eme ma ọ bụ ọnụ ahịa ji nwee ike iri nri

Ka ndi ahia na ụdị dị iche kọọrịta?

• Nkwenye: BrandingMaps.comndi ngwa ngwa, ụdị, typography na ụzụ ndị na-anọgide na-akpọpụta.
• Nkwekọrịta:isi aka na ihe ngosi ndị material na-ekwu category, ụkpụrụ na ndị mmadụ na-achọ.
• Ọrụ:nchebe, njem, mmeghe, nchekwa na ịtọhapụ na-achịkwa.
• Akuko:usoro dị mma maka aha, uru, ndụmọdụ na ihe ndị iwu kwuru.
• Mmetụta Shelf:ịhụ anya na ịkọwa ọkọlọtọ na gburugburu azụmahịa dị na anụ ahụ na dijitalụ.
• Ojiji na-adịgide adịgide:nhọpụta material na mmepụta a na-echekwa n'elu ndụ ndụ package.

Ebe aha “packaging” si abịa?

Packagingna-ebido site napackage, which developed from the idea of a pack or bundle prepared for carrying. The commercial meaning expanded from wrapping and protection to the complete designed container, label and presentation surrounding a product.

Mgbe packaging ghọrọ ala azụmahịa a na-emepụta n'ụlọ ọrụ, ọ ghọkwara ala ụrụ aha. Ụdị, agba, typography na ihe material nwere ike ịkpọpụta ngwaahịa tupu onye zụrụ ya agụ akwụkwọ ogbo na-ekwu okwu na onye na-ere ngwaahịa.

Ihe atụ a ma ama n'akụkọ ihe mere eme: Coca-Cola contour bottle

Coca-Cola contour bottle e mepụtara iji mepụta package nke onye mmadụ nwere ike ịkpọpụta site na ụdị ya dị ka. Ụdị silhouette pụrụ iche ya na-egosi otu structural packaging nwere ike ịrụ ọrụ dị ka ihe onwunwe ụrụ aha pụrụ iche kama ịkọwa naanị akara ụrụ aha e debere.

The lesson is that packaging identity works at several levels. Graphics attract attention, but structure, material and handling can create recognition even when the label is absent or the product is viewed from a distance.

Words related to packaging branding

• Structural packaging:the three-dimensional form and physical construction of a package.
• Label design:organisation of identity, information and regulatory content on a label.
• Dieline:the production template showing cuts, folds and printable areas.
• Unboxing:the experience of opening and revealing a product.
• Mmetụta Shelf:the ability of packaging to attract attention and communicate in retail.
• Trade dress:distinctive visual characteristics capable of identifying commercial origin.
• Primary packaging:the packaging directly containing or touching the product.
• Secondary packaging:an outer layer grouping, protecting or presenting primary packages.
• Sustainable packaging:Akụkụ nke ejiri eme iji belata mmetụta gburugburu ebe obibi n'ofe ndụ ya.
• Mock-up:a physical or digital prototype used to evaluate the design before production.

Ntụle zuru ezu nke ọdụ ọ bụla

Branding & Packaging: the concise identity perspective

Aha Kindle a bụ ụzọ kachasị mkpirikpi iji mata packaging dị ka ihe oyiyi nke brand identity. Hụrụ ya mgbe ị chọrọ mmalite conceptual kọntaktị tupu ịbanye na mmepụta kọntaktị na ọrụ ọkachamara.

Packaging Design, Second Edition: the updated professional reference

Nkọwa nke abụọ nke Klimchuk na Krasovec bụ ụzọ kachasị mma maka ndị na-ese ihe na ndị otu brand. Ọ na-ajụkọ ọrụ nyocha, mmepe okike, ihe ndị na-echekwa, mmepụta na eziokwu nke inye pọnikị na ụlọ ahịa.

Packaging Design, First Edition: the original framework

Nkọwa mbụ nwere ụdị mbụ nke otu usoro ọkachamara. Hụrụ ya maka ihe ịga nke ọma akụkọ ihe mere eme, ụtụ isi nke hardcover, nyocha nke mmepe nke ụlọ ọrụ ma ọ bụ mgbe ọbụna Amazon na-ere ya ọnụ ala. Ndị na-eme ntị nke chọrọ ụdị kachasị ọhụrụ ga-ahọrọ nkọwa nke abụọ.

Nyocha site n'aka onye na-eme ntị

Branding beginner:hụrụAhia & Nkata Akwukwomaka mmalite kọntaktị.

Onye na-ese ihe na-arụ ọrụ ma ọ bụ onye na-eme nchọpụta zuru ezu:hụrụ nkọwa nke abụọ nkeNkata Akwukwo.

Onye na-eme nchọpụta ma ọ bụ onye na-achọ nkọwa:kọwaa nkọwa mbụ nkeNkata Akwukwo.