3 akwụkwọ aha ahịa ekwu okwu

Ị ka kwenye ụdị akwụkwọ aha ụlọ ọrụ dị iche

Brand NamingỌ bụ nhọpụta dị naanị na-akwado naanị imepụta na ịlele aha.Notes from the Brand StandNa-enye nkasi mmụọ na ntọala ọnụ ọgụgụ aha ga-egosipụta.Koodu nke Ụwa nke AhịaNa-atụle ihe ịma aka aha ọzọ: mgbanwe aha na aha na-adọrọ mmasị site na ihe ngosi na usoro ihe ngosi.

Nke a na-eme ka ihe ịkọwa nkọwa dị ọnụ ala karịa etiti abụọ. Mbụ, kọwaa ihe ụlọ ọrụ ahụ kwesịrị ịbụ, mgbe ahụ mepụta na mechie aha, na n'ikpeazụ wụnye ihe ngosi pụrụ iche na ihe onwunwe gburugburu aha a họọrọ. Ndị na-eme ntụziaka nke aha ụlọ ọrụ kwesịrị ịmalite na Rob Meyerson; akwụkwọ abụọ ndị ọzọ na-emepe emepe ọnụ ọgụgụ na ọnụ ọgụgụ.

Kedu ihe mere aha ụlọ ọrụ dị ike?

• Mgbakọ ọnụ ọgụgụ:Aha ahụ kwesịrị inyere ebumnuche ahụ aka naanị naanị na ịkọwa ihe niile.
• Ụdị: Ọ ga-abụrụ onwe ya pụrụ iche site na asụsụ na ụzọ aha nke ndị mmegide.
• Ịcheta: olu, ụbụ, ajị na ihe oyoyo ga-eme ka ịcheta ya sie ike.
• Ịkpọasụ: ndị mmadụ nwere ọrụ ga-abụrụ ike ikwu na kughiere ya na obi ụzọ dị mma.
• Njikọ: aha ahụ ga-anọgide na ohere maka ngwaahịa ọhụrụ, ahịa na ụdị ụdị.
• Iji: njikwa ụlọ ọrụ, asụsụ, njikwa ahịa na njikwa mgbasa ozi ga-abụrụ mgbe niile tupu ịkwenye.

Ebe aha "nkpụrụ" si abịa?

Asụsụ Bekee "nkpụrụ" bịrị site na Old English "nama" Na ịkpụzi aha, aha na-eme ihe karịa ịmata. Ịmechi, olu, ahụmahụ na njikwa ozi ga-anọgide na-ebu ya na njikọ.Aha ọhụrụ amụrụ nwere ike malite na enweghị ụdị; aha asụsụ Bekee nwere ike inweta aha azụmahịa pụrụ iche., related to a wider family of ancient Indo-European words for identifying or designating a person or thing. A name is one of language’s oldest tools for separating one entity from another.

Ihe atụ akụkọ ifo: Kodak

George Eastman kere aha Kodak n'ọnwa ndi ikpeazụ nke narị afọ nke iri na itoolu. Ọ hụrụ K n'anya ma chọọ aha dị mkpirikpi, pụrụ iche na dị mfe ikwu, sie ike ikpe orthography na iche iche na aha ndị dị adị. Aha ọhụrụ ahụ gaghị akọwa foto kpọmkwem; ngwaahịa, kọmishiọ na ahụmahụ ndị zụrụ ya ga-eme ya ihe.

Amazon na BrandingMaps.com

The enduring lesson is that a strong name need not explain the whole offer. Distinctiveness, usability and legal ownability can be more valuable than literal description, especially when the business is prepared to build associations consistently over time.

Words related to brand naming

• Nomenclature:a structured system of names within a company or category.
• Descriptive name:a name directly indicating what an offer does.
• Suggestive name:a name hinting at a benefit or idea without stating it literally.
• Invented name:a newly constructed word created for distinctive use.
• Compound name:a name formed by combining existing words or word parts.
• Sound symbolism:associations produced by particular speech sounds.
• Semantics:the meanings and associations carried by language.
• Trademark:a sign capable of distinguishing commercial origin and receiving legal protection.
• Ahaụrụ aha:adreesị eji emepe akara ma ọ bụ ọrụ na intaneti.

Njikọ siri ike na kwa akwụkwọ ọ bụla

Koodu nke Ụwa nke Ahịa

P. Sharma na-ekpụ isi na mascots karịa usoro aha ya n'onwe ya. O nwere ụkpụrụ na ìhè n'òtù a n'ihi na ọ na-egosi otú aha, uwe na ihu nke a na-akpọ aha nwere ike ịbụ ihe a na-echeta nke akara.

Họrọ ya mgbe ụzọ isi na azụmaahịa ahụ dị ọcha na azụmaahịa ahụ chọrọ ihu a na-akpọ aha nwere ike ịkụ aka na olu, mmetụta uche na njikọ site na ụzọ dijitalụ.

Notes from the Brand Stand

Warren Kornblum na-atụle ebumnuche, njikọ uche na ọgụ maka uche onye na-azụ ahịa. O na-enyere ndị isi aka ịkọwa okwukwe na uwe nke kwesịrị duzie aha, ọ bụ ezie na ọ bụghị akwụkwọ ọrụ nke usoro aha.

Họrọ ya mgbe òtù ahụ chọrọ ịkọwa otú ha chọrọ ka ndị mmadụ si hụ na kwaa tupu ịlele ihe a na-akpọ aha na-akpali akpali.

Brand Naming

Rob Meyerson na-enye usoro pụrụ iche kachasị na nkọwa a. Akwụkwọ ahụ na-ajụkọta usoro aha na mmepụta na nyocha, ịkpụ isi, ịhọrọ na ịme.

Họrọ ya mgbe ị na-akpọ aha ụlọ ọrụ, ngwaahịa ma ọ bụ ọrụ na ị chọrọ usoro kuziri eri karịa ndepụta nke atụmatụ ndị a na-akpali akpali.

Ihe ndị mmadụ na-akwado

Onye guzobere ụlọ ọrụ na-akpọ aha:họrọBrand Naming.

Onye ndu akara na-ekpụ isi na ọnụ ọgụgụ uche:họrọNotes from the Brand Stand.

Onye na-ere ahịa na-eme mascot ma ọ bụ ihu akara:họrọKoodu nke Ụwa nke Ahịa.

Ụlọ ọrụ na-eme ọrụ aha zuru oke:jiBrand Namingka ụzọ na-eweta na ndị ọzọ abụọ dị ka ihe ndabere na ihe oyiyi