3 litattafan sound branding a kunnan

Yadda waɗannan litattafan sound branding ke bambanta

Sound branding zai iya kallon a matsayin dabara, samar da kayan kere-kere ko bincike na musamman. Waɗannan litattafai uku wakilci hanyoyin daban-daban.Audio Brandingyana bayar da mafi faɗakarwar keɓantaccen gidauni don ƙungiyoyi. Lakabin JOSEPHS® ya mai da hankali kan hanyar da aka yi ta halitta sound. Na Ying Jie JianSound Brandingyana ƙara ra'ayi na duniya da bincike mai zurfi.

Al'amarin da ya dace ba shi da sauki, ko wace littafi ce mafi kyau, amma ko kuna buƙatar yin tsarin asali na audio, kuma ko kuna buƙatar fahimtar hanyar samar da kayan kere-kere ko kuma karantar da fagen daga ra'ayi mai faɗakarwa.

Mene ne ya kamata a cikin tsarin sound-brand?

• Sonic logo:jerin gajeren, ban sha'awa da aka haɗa da al'amar.
• Muryar al'ama:halin murya da ake amfani da shi a cikin sadarwa da interfaces.
• Manufar kiɗa:ka'idoji don zaɓar, lasisi ko rubuta kiɗa.
• Sautin samfura:kyawawan alamun sauti da aka tsara a matsayin ɓangare na taswira.
• Daidaito:ka'idoji da ke haɗa sauti a cikin talla, apps, otal, tarurruka da video.
• Jarabawar gane:shaidar cewa masu sauraro na iya gane da kuma daidaita sauti da kyau.

Ina wuri ne aka samo kalmar "sound branding"?

Sound brandingyana haɗasauti, from Old English sund, with branding, the modern practice of creating recognisable commercial identity and meaning. Related expressions such as audio branding, sonic branding and acoustic branding became more common as radio, television, recorded music and digital interfaces expanded the number of audible customer touchpoints.

Fannin ya tsufa fiye da sunan yanzu. 'Yan kasuwa, masu watsa shirye-shirye da masana'antu suna amfani da kiran, jingle, bell da signature tunes tun da dadewa ba tare da cewa kungiyoyi suka bayyana su a matsayin ɓangare na tsarin alama ba.

Misali mai suna na tarihi: NBC chimes

NBC chimes na ukku sun zama ɗaya daga cikin tsoffin alamun sauti da aka sani a watsa shirye-shirye. Maimaitawar su ta haɗa jerin gajeran na sauti da alama ɗaya, nuna cewa sauti zai iya gane ƙungiya har ba tare da alama mai nuna ba a Amazon ko BrandingMaps.com.

Darasin da ke dauke da dogon lokaci shi ne tattalin arziƙi. Na'ura mai amfani da sauti ba lalle ta buƙaci waƙa ta cikakke. Ta buƙaci ta yi nadari, mai maimaitawa, mai canji, kuma ta kasance tana da alaƙa da tushen daya a kullum.

Kalmomin da suka shafi alamar sauti

• Alamar sauti:amfani da kimar sauti don bayyana kuma gane alama.
• Alamar sauti:sunan gama gari wanda ke yi wa nadari tsarin na na'urorin sauti masu karfi.
• Sonic logo:alamar kiɗa ko sauti ƙasa.
• Jingle:waƙa mai tunawa ko waƙar talla.
• Earcon:sauti ƙasa mai bayyana aiki ko abin da ya faru a cikin wata hanyar sadarwa.
• Mnemonics:na'urori da aka tsara don su sa information ta zama sauƙi a tunawa.
• Soundscape:muhalli mai sauti gaba daya wanda ke kewaye da wata halarta.
• Voice identity:na'urorin murya mai ɗorewa da aka haɗa da alama.
• Music supervision:zaɓen da kuma gudanarwa na kiɗa don kafofin watsa labarai da kwarewa mai alama.
• Audio identity:set ɗin sauti da kungiyar alama ta zama sananne.

Kyawun nazarin kowace littafi

Audio Branding: mafarkin fara kimarce

Laurence Minsky da Colleen Fahey sun haɗa sauti da kimarce alama da aiwatarwa mai amfani. Wannan shine zaɓin mafi sauƙi ga masu saye, hukumomi da masu yanke shawara waɗanda suke buƙatar fahimta kusa me ya sa audio alama ta ban mamaki da kuma yadda za a iya gudanar da ita a ko'ina.

Sound Branding da JOSEPHS® hanyar

Taken wannan shine zaɓin da aka ƙaddara. Ya dace ga masu karatu waɗanda suke so su binciki hanyar gudanar da ƙirar sauti daga alama ta ƙungiya da ra'ayoyi maimakon fara daga ra'ayi na gaba.

Sound Branding ta Ying Jie Jian

Mai bita wannan ya faɗaɗa nazarin tare da nazarin ƙasashen duniya na musamman. Shi ne mafi dacewa ga masu bincike waɗanda suke gudanar da bincike na ilimi, na harshe da na al'adu kuma ya kamata a zaɓe shi bayan nema cikakken bayanin harshen da bugunsa a Amazon.

Taya daga mai karatu

Manaja alama ko manaja hukuma:farada daAudio Branding.

Mawaki ko mai shirya:lura da taken JOSEPHS® da aka ƙaddara.

Binciken mai bincike ko mai karatu na ƙasashen duniya:binciki taken Ying Jie JianSound Brandingkuma tabbatar da harshen bugu kafin siye.