3 kitabokin kuɓaɓɓu na alama da wallafe-wallafe suna kwatantawa

Yadda waɗannan littattafan branding na packaging suke bambanta

Wannan kwatance ya ƙunshi ɗaya gajeren gabatarwa na zamani da bugu biyu na littafi ɗaya na ma'aikata masanaBranding & Packagingyana mai da hankali ne ga tsarin gani a matsayin ɗan'adam na al'ada. Marianne R. Klimchuk and Sandra A. Krasovec’sPackaging Designyana nazarin hanyar kammala daga tunani zuwa kafa; saɓanin Amazon wakili bugu na farko da na biyu.

Bugun ba za a yi la'akari da su a matsayin littattafai masu fafatawa mara alaƙa. Bugun na biyu shi ne zaɓi na asali don karatu na ma'aikata na zamani, yayin da bugun na farko zai iya jan hankali idan salon hardcover, nazarin tarihin ko farashin amfani ya zama zaɓi

Me ya kamata packaging branding suka daidaita?

• Amincewa:launi, fom, typography da tsari da ke ci gaba da gane wa.
• Positioning:siganin gani da na kayan aikin da ke watsa shiri, inganci da masu nufin samun daraja.
• Function:kare, sufuri, buɗe, ajiya da kawar da alhaki.
• Information:hierarki mai zurfi don sunayen, fa'ida, umarni da abubuwan da ake bukata doka.
• Shelf impact:gani da bambanci a cikin yanayin siyayya na gani da na dijital.
• Sustainability:muhimman kayan aikin da za'a iya yi wa zaɓi a cikin rayuwar package.

Ina ko word "packaging" ya fito?

Packagingya samo asali ne dagapackage, which developed from the idea of a pack or bundle prepared for carrying. The commercial meaning expanded from wrapping and protection to the complete designed container, label and presentation surrounding a product.

Lokacin da packaging ta zamo samfurin masana'antu da kuma siyayya, ta zamo ma wani muhimmin hanyar branding. Shape, launi, typography da kayan aikin na iya gane samfurin kafin mai amfani ya karanta talla ko ya tattauna da mai sayarwa.

Wani misali na tarihin mashahuri: botulin Coca-Cola contour

An yi botulin Coca-Cola contour don kirkirar wani package din da za'a iya gane shi har zuwa ga shape. Silhouette dinsa na nuna yadda structural packaging zai iya aiki a matsayin wani abu na asali ga alama maimakon aikin daukar alama mai bugawa.

Darussan ita ce cewa ainihin kayan kayan aiki a matakin da dama. Graphics ɗin suna ƙara hankali, amma tsari, kayan da kuma sarrafawa na iya haifar da gane har zuwa lokacin da alama ba ta nan ko samfurin ana kallon daga nesa.

Kalmomi masu alaƙa da kayan kayan alama

• Kayayyakin kayayyaki:salon salon-salon na uku da gine-ginen jiki na ɗan kayan
• Tsarin alama:ƙungiyar ainihi, bayanai da abubuwan da suka shafi dokokin kan alama.
• Dieline:template na samarwa wanda ke nuna yashi, kafa da yankuna masu buga.
• Unboxing:tunaniyar buɗe da kuma bayyana samfuri.
• Shelf impact:ikonsin kayan kayan ya ƙara hankali da yaɗa labarai a masana'antar kasuwanci.
• Trade dress:abin da ke nuna halaye masu ban sha'awa waɗanda za su iya gane asalin kasuwanci.
• Primary packaging:kayan kayan da ke kusa da samfuri ko kuma ya shiga tare da shi.
• Secondary packaging:girma wanda ke ƙungiyar, karewa ko bayyana kayan kayan na farko.
• Sustainable packaging:-tsarin kayan kwalliya da aka tsara don rage tasirin muhalli a ko'ina cikin rayuwarsa.
• Mock-up:wani namuni na jiki ko na dijital da ake amfani da shi don kimanta tsarin kafin samarwa.

Kallon kusa ga kowace zaɓi

Branding & Packaging: the concise identity perspective

Taken Kindle wannan shine hanyar guntuwa ta kai ga fahimtar kayan kwalliya a matsayin bayyanar jikiyar ɗan takarda. Zaɓi shi idan kana so inka ka samu gabatarwa ta maƙasudi kafin ka wuce zuwa cikin samarwa da aiki na ƙwararru.

Packaging Design, Second Edition: the updated professional reference

Mai-karɓar Klimchuk da Krasovec na bugu na biyu shi ne zaɓin gama gari mafi ƙarfi ga masu tsara da ƙungiyoyin ɗan takarda. Yana haɗa bincike, ci gaban halin, la'akari na masu sha'awar, samarwa da gaskiyar kawo ƙungiya cikin siyayya.

Packaging Design, First Edition: the original framework

Bugun farko ya ƙunshi salon da ya gabata na irin ƙa'idodin ƙwararru. Zaɓi shi don kwatankwacin tarihin, zaɓin hardcover, karatu kan ci gaban darasi ko lokacin da yin talla yake da sauki a Amazon. Masu karatu waɗanda suke so su zaɓi bugun na biyu.

Taya daga marubuci

Branding beginner:zaɓiBranding & Packagingdon gabatarwa mai ƙarancin kalmomi.

Working designer or serious student:zaɓi bugun na biyu naPackaging Design.

Collector or edition researcher:la'akari da bugun farko naPackaging Design.